Someone next to him recognized the middle-aged man, who turned out to be Zhao Tianxiang, the vice president of the patriot!

It turned out that with the simultaneous press conference on both sides, the attraction of this side became bigger and bigger, and more and more people began to run here from the Patriot side. After receiving Xiao Chen's return, Zhao Tianxiang himself couldn't help but come over to watch.

Of course, this is also because he is mainly responsible for the marketing side, and the press conference has just been carried out to introduce the product, so he is in a hurry to come and see.

This trip was not in vain!

After listening to it for a while, he felt that something was wrong, and he tried the sound himself, and he instantly reacted that this Polaris K1 had collided with his own product, and it was obviously superior!

Not to mention the price difference of three hundred, the key is that the sound quality level is too different.

The new product launched by the Patriot here,The sound quality is similar to the MP3 of six or seven hundred of ordinary small companies,It is an idea put forward by the vice president to open the low-end market,The cost is less than three hundred;This Polaris K1If you only look at the sound quality,But it can be comparable to the high-end products of the Patriot more than two thousand!

Looking at the situation here, this Polestar Electronics has attracted a lot of independent distributors, and it seems that it wants to take the road of urban direct sales. He is in charge of the market, of course, he knows that once enough retailers join in and open a large-scale distribution, he will definitely not worry about sales.

What to do?

Zhao Tianxiang couldn't make up his mind for a while, and decided to report to Mr. Feng in the past.

The boss of Huaqi Information, that is, Patriot, is called Feng Jun, who is also a hero-level figure in the Chinese electronics market. In the early years, he started by reselling keyboards, and gradually created a household name brand of Aigostar.

He is the best at playing the card of national feelings, and likes to use the gimmick hype of national brands against overseas giants to attract people, and there are indeed many people who buy it in that era.

Feng Jun has also become a representative of China's private entrepreneurs, often attending various forums and summits, and Xia Yu has seen him more than once before his rebirth.

However, he was not afraid of making a move against this big guy at all, but was excited.

Of course, Patriot's things are still okay in terms of quality,Technology、Marketing is also upstream,Koshihikari treasure box MP3 once became the top five best-selling list for several consecutive years,After several years, it has been a nourishing day。

It wasn't until 2009 that smartphones completely subverted the MP4 market, and Aigostar chose digital cameras, tablets and other routes, and was gradually left behind by first-line brands.

At this time, it was the period of rapid growth of patriots, and the momentum was very strong, and Feng Jun was also full of confidence.

So after listening to Zhao Tianxiang's report, he pondered for a moment and said: "If what you said is true, then this polestar can indeed give us a little impact, as for how big it can be, I am afraid I can't say." ”

The low-end MP3 player CH1 released this time is just a test of the Patriot, and the company's profit center is still a mid-to-high-end product, so he doesn't have much to worry about.

Zhao Tianxiang didn't see it that way, the young man named Xia Yu didn't feel simple, and said: "Mr. Feng, you can't take it lightly, this Polestar came up with such an MP3, obviously not to make money but to open up influence, with this technology, they will definitely do mid-to-high-end in the future!"

Feng Jun also figured it out, if this Polestar Electronics really played like this, it was really possible to become a decent opponent, and whispered: "Lao Zhao, what do you think?"

"I've already thought about this!" Zhao Tianxiang leaned closer and said, "I don't think these big channels are interested in CH1, so let's just open up more to independent retailers!"

Feng Jun asked in surprise: "As for being so popular?"

"Yes!"

"Okay, then you go and operate, wait for the old man to come back from Japan, I don't have any thoughts on this for a while. ”

The old man he said was called Fang Zhanping, the general manager of Patriotic Digital, and the veteran who followed Feng Jun, but recently went to Japan for inspection.

The traditional large channels of Patriot are indeed not interested in the CH1 machine, mainly because of the low profit margin, and the quality is really average, although the price of 899 is relatively low, it is not enough to form a monopoly level of impact.

But for those independent retailers, the Patriot brand itself is still attractive.

After discussing with several regional general representatives, the two sides reached an agreement, and the general representatives agreed that the proportion of direct shipments of Patriot CH1 through guò independent channels is 30%, but each city is limited to one.

Soon, the news spread by Zhao Tianxiang and several acquaintances had spread.

An independent electronics retailer from Rongcheng, Shuchuan exclaimed: "What, Aigostar only gives CH1 a one-month price protection period, and allows direct pick-up from the manufacturer as long as 50% advance payment?"

It is a semi-open secret in the circle that the advance payment of the patriots to the general agent is 30%, and the affairs of the provincial agent are 50%. In the past, independent retailers usually had to pay 80% or even the full price of the goods, even if they could directly claim the share of the goods.

This time 50% is directly allowed, which is definitely a bombshell!

In an instant, the news spread at the Patriot press conference, and another group of people began to call the people who had just gone to Polestar.

It has to be said that the brand appeal of Hopestar is far from being comparable to that of Polestar, a small company that has just been established. This rare open hemorrhage is definitely a rare opportunity!

The Polestar venue was crowded with nearly 90 people at its best, but after a few minutes there were only fifty or sixty left. Ninety percent of the people who came from the patriots went back.

In this half hour, Polestar Electronics has signed cooperation with nearly 30 independent retailers, and some major cities in South China, East China and Central China have been covered.

Liu Mei made a simple count, and now the total order for Polaris K1 is about 9,000 units, with an average of 300 units per unit;

In addition, there are two that plan to pick up the goods in full, and the amount is not large, and they are ready to test the water first.

But when the news came over there, the people who were still hesitating here were not in a hurry to make a decision in an instant, and they called or beckoned people to inquire about the specific situation.

Soon the specific conditions over there came over, and some people immediately hesitated, and some people ran directly over there.

Even among the people who signed the contract, there were two or three wavering, and they scolded and said that they knew that they were not in a hurry to sign.

Xia Yu also inquired in a hurry and understood what was going on.

Unexpectedly, this patriot is really fast enough!

He looked at Xia Mingde, Liu Mingsheng and the others with sad expressions, and his mind turned around, and he quietly said a few words in Xia Mingde's ear.

Xia Mingde nodded, then walked up to the stage and cleared his throat: "It seems that everyone knows what's going on, I didn't expect Polestar Electronics to be sniped by giants so quickly, which shows that the impact of Polaris K1 is big enough, shouldn't we celebrate?"

This kind of self-deprecation was somewhat helpless, but looking at Xia Mingde's calm look, some people still stopped to see what Polestar had to say.

"I think the patriots will also let the audition,It's all people in the circle here,Which one is good and which is bad,Always have your own judgment!Besides, the price of Polaris K1 is 599 yuan,It's not in the same gear as 899 over there!"

This sentence is the point, and many people just remember, this is 599 yuan! Aren't you attracted by this price? This kind of sound quality and this price, as long as the publicity is in place, you will not worry about not being able to sell!

Xia Mingde briefly mentioned the technical strength and financial strength of Polestar, and then said on the spot that the next generation of products will be launched soon, and there is also a degree of differentiation, which will definitely not make everyone's product faulty.

After these words, some people are not wavering. There must be people fighting on the Patriot's side, and it is enough to make money by guarding the Polestar side well.

Yang Shuo, who was the first to sign a contract and choose a B-level supply contract, also supported Polestar Electronics on a small scale. He relied on his strength to fight his way out of the fiercely competitive electronic stores in Shanghai.

"What is the way out of relying on the Patriots? Polestar has more start-up discounts and great products, so it's worth the gamble!"

There are also people next to him who echo it, and these are all people who have identified Polestar.

Of course, there are still a lot of people who go there wholeheartedly, and there are twenty people in total, and there are still the last twenty or thirty people here waiting and watching.

Hu Hongjun's group of people accounted for seven or eight.

Someone whispered to him, "Old Hu, have you decided?" Is this Polestar Electronics worth blocking?"

"Yes, you'd better get it with you!"

Hu Hongjun found Xia Yu just now, communicated privately for a while, and finally asked some real information about Polestar Electronics in addition to the words of the official.

In fact, Xia Yu didn't hide it from him, except for the financial constraints, he basically gave it up.

But this kind of honesty, coupled with Xia Yu's views on the future trend of MP3, as well as the confidence revealed between his words, made him feel a lot more confident.

"I'll choose Polestar's side, everyone is free!" Hu Hongjun said with a smile: "Anyway, no matter if I lose money and make money in the future, I am not responsible!"

He single-handedly signed an order for 1,000 units, and at the same time signed a B-level priority supply contract!

The impact of this was real, and the next seven or eight people signed the C-level contract with Polestar Electronics!

After a while, the investment signing meeting was coming to an end, and Polestar signed a total of 46 orders of intent contracts, with a total order count of more than 10,000 and a margin of more than 2 million!

The 1,000 Polaris K1 brought on site also gave each family a little bit of proportion, and at the same time said that it would be better to go to the headquarters of Polestar Electronics in Yangcheng in a few days to sign a formal contract and arrange delivery.

As for the Patriot side, the press conference has also come to an end, and the supply negotiation has begun.

In addition to the established large agents, the direct sales channels of independent retailers have also been opened, which is particularly lively here. At a rough glance, there are hundreds of independent retailers here who are interested in signing up.

Patriot also has to go through qualification review and regional review to ensure that only one of the most powerful in a city joins the patriot direct sales system, and there are seventy or eighty in the end.

In this first hand-to-hand encounter, despite enough preparation and hard work, Polestar Electronics was still completely defeated in front of the giant Patriots, and it was still in front of the products that the other party played to test the waters.

But that's just the beginning!

The end here was a little later, and a group of invited media began to take pictures under the arrangement of Patriot PR staff, followed by interviews arranged by the organizers. Thinking about the luxurious lunch for a while, plus the carriage and horse fare of 300 yuan, everyone was happy.

But after Hou Fei finished the interview here, he hurried to Polestar Electronics, grabbed Xia Yu, who had already started to clean up the venue, and started an exclusive interview.

Hou Fei used to be a reporter for Metropolis Daily, which was a once brilliant but saw the violent impact of the IT Internet, and the news has been much less.

After he jumped to the financial daily "21st Century Economic Observer" last year, he began to run to the 3C department, with a unique perspective and detailed interpretation, except for a few influential drafts.

At the beginning, when there was a commotion on the Patriot's side and some people began to leave the scene in a hurry, he sensed that something was wrong, and quietly followed him out and accidentally discovered the situation on Polestar's side. Immediately afterward, he also saw Zhao Tianxiang, vice president of marketing of Aigostar!

Next, he relied on the reporter's keen sense to quickly dig out this dark battle that did not see the light of the knife, and judged from the perspective of products and markets that the Patriot was only afraid that it would lose to this new company in this round!

This is an interesting and exclusive angle!

The next day, in the midst of a drowned dry PR draft and exhibition news, a long report from the 21st Century Economic Observer titled "How did Polaris break through the Patriot blockade when a small sampan challenged a big tanker?" came out.

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