On the Polestar side of Polestar Electronics, there are already people who are anxious for Xia Yu to announce the cooperation agreement.

The quality is good and the price is low, so naturally you don't have to worry about not being able to sell.

However, they consider whether they can make money and what the cycle is. This involves specific cooperation details such as distribution volume, prepayment, recycling, etc., which should be heard clearly at the investment promotion conference.

There were also a few people who were recommended from the patriots one after another, and they inquired about the specific situation, and they were in a hurry to audition one by one.

But not everyone has made up their minds.

Hu Hongjun, a native of Nansha, the capital of Shonan Province, rents three stores in the center of the city, specializing in all kinds of electronic products. One is in a shopping mall, and the other two are in an okay location in the electronic city.

Because the location is good, the operation is also good, and the sales volume of the three stores is good.

In addition, he has a bit of manufacturer resources, and he is too lazy to deal with agents, so he has not joined the big channel system.

The Patriots, on the other hand, are limited to balance, and set the ex-factory prices of independent retailers quite high, so he doesn't bother to join in the fun. Yesterday, I was a little interested in the poster of Polestar Electronics, and it was a surprise to rush over.

However, as a businessman who wants to do business for a long time rather than make quick money, he thinks more.

Polestar's MP3 player is really amazing, but it's just a matter of giving up the influence of profits, which is not uncommon in the home appliance industry in the past, but there are almost no companies that can survive until now.

Why?

Follow-up R&D and production capacity are the most important!

Polaris K1 is characterized by the main sound quality, so there are no common FM radios, recordings, and lyrics displays. But the products of the future must not be without!

Exterior design and control experience are all key points in the future, not to mention the functions that have appeared on high-end models, such as browsing pictures, video playback, and simple games.

To put it bluntly, these are the ability to innovate.

Even if it is not really innovative, it is necessary to have technology accumulation to keep up with the mainstream and not fall behind, in order to develop for a long time.

And this Polestar Electronics, it is not enough to listen to the grandiose introduction just now, but he can hear that this is obviously a new company, at least it needs to be followed up in detail.

He doesn't want to be forced to change the main brand after a while, so it is very important to choose a main manufacturer brand.

Hu Hongjun has a lot of friends in this circle, and these ideas are not without others, and several people got together to discuss, and they all felt that these worries were not unreasonable, and decided to make a decision after understanding the situation of Polestar Electronics in the future.

Still, there are a handful of people who think as carefully as they do, and most independent retailers are still excited. As long as you can make money, it's a big deal to go back and change the main brand.

In this way, the dozens of retailers from all over the world were clearly divided into two factions. Especially the people who came from the patriots later, most of them have good strength and have been thinking about it for a long time, and they are ready to wait and see first, just like the choice of Hu Hongjun and the others.

Xia Yu also noticed this situation, this is also no way, who is Polestar Electronics is a small company?

This also strengthened his determination to dig Yang Chunsheng over, as long as there is a big bull like him, and there is Song Xiaogang, a ghost talent who has not yet played a role, as long as he is paired with a good team, he will definitely have confidence in research and development.

Besides, there is also a cheat for my own life reading files!

The number of people coming in from the outside is still increasing, and the whole audience should exceed 70 by this time.

Xia Yu saw that the situation was almost over, explained a few words to Liu Mingsheng, and then walked up to the podium and said: "Everyone, now that everyone has experienced Polaris K1, everyone knows what the quality is, so I won't continue to brag about myself here." Now, let me talk about Polestar Electronics' sales partnership plan.

"First of all, let me talk about Polestar's first MP3 player, the Polaris K1, which only considers the direct sales model at this stage, and does not use guò agents. Most of you are independent merchants, so you don't need to think about balance, you can sign a contract and get the goods directly from Polestar;

"The second point is that the ex-factory price of Polaris K1 is 510 yuan, and the retail guide price is 599 yuan.

Thirdly, in order to protect everyone's interests, Polestar has decided that each retailer only needs to take the goods from Polestar according to the proportion of 20% advance payment, which is 51 yuan per machine, and Polestar also guarantees 100% recycling of the tail goods, which is also stipulated in the contract.

"In addition, we promise to invest at least 3 million advertisements in major media platforms within a year, and at the same time give certain support according to the actual situation when formulating advertising plans in various places. ”

The retailer representatives below listened attentively to Xia Yu's introduction of the terms of cooperation, and discussed them quietly with the people around them from time to time......

Only go retail direct sales, 20% pick-up payment, 100% recycling, and 3 million marketing fees, these conditions come out of Xia Yu's mouth one by one, and each one is very attractive!

As for the fixed price, it's not really a big deal. This cost-effective K1 can definitely sell well, and the amount will come when the amount is bigger.

In fact, most manufacturers set the minimum price, but Polestar limits the maximum price, which is very rare!

Xia Yu paused, and someone shouted: "What is the minimum purchase amount of each family?

He replied directly: "Each family can purchase 200 units at a time, which is already very low, and I believe everyone should be able to afford it." ”

"What about the security deposit? How many other contract schemes are there?" This person was moved when he heard it, and this question is very pointed.

"This is a critical issue. For retailers with strength and confidence, we provide three priority supply programs, namely A, B, C three-level sales partners, the corresponding deposits are 500,000, 200,000 and 50,000 respectively, the contract period is signed every month, paid at one time, and returned at the end of the period. ”

This tiered approach is not uncommon, allowing retailers to enjoy different priority pick-up rights within a specific period of time, and is a model often adopted by many brands in order to cope with popular items running out of stock.

Of course, the premise is that this kind of product is really easy to sell and make money, and no one pays attention to unsalable things.

The signing once a month also gives both parties enough flexibility, which is different from the channel.

Xia Yu said: "The deposit will be refunded in full at the end of the contract, so you don't have to worry about this." In addition, Polestar Electronics also supports full payment pick-up if capacity permits, but in order to ensure the interests of the original retailer partners, the pick-up priority of the full-payment method is equivalent to Class B. ”

This solution has given many people a glimpse of Polestar's confidence. How can an ordinary new company dare to play like this?

Someone else asked, "Now that we sign the contract, when will we get the goods?"

The official launch time of Polaris K1 is a week later on August 4, and the time to pick up the goods is calculated according to priority, inventory and distance from Yangcheng, so as to ensure that the goods are obtained fairly as much as possible. In addition, Polestar has also made a promotional plan to cooperate with everyone's sales. ”

After a while, Hu Hongjun was also instigated by a few friends and stood up and asked: "I am from Nansha City, Xiangnan, what are Polestar's next product plans?

Xia Yu smiled and said, "Thank you for this friend's question, it's very professional, and I can continue to advertise again." ”

Everyone at the scene laughed again, this kid is so funny!

In fact, in 2004, the product launch conference in many industries was still relatively rigid, basically following the stereotypical meeting mode, and the words of leaders and expert interpretations were very common.

Later, it wasn't until 2009 that Apple's iPhone 4 really became popular, and the world began to follow Joe's geek style, and derived a series of other styles.

"Although Polestar Electronics is a new company, our strong financial strength, R&D strength and market capabilities are all industry-leading, and the next generation of Polestar's products has entered the research and development stage and will definitely be shipped by the end of the year.

"To reiterate, Polestar doesn't do a sea of tactics, but guarantees the quality of each model. I believe that with your support, Polestar will be able to create a new situation in the MP3 market with you!

In a round of applause, the informal press conference officially ended, and the next step was the specific exchange and discussion of the contract details.

At this moment, someone suddenly asked loudly: "What is Polestar's sales expectation for the Polaris K1?"

Xia Yu looked over, it was a young man with a dark face and a strong body, and replied with a smile: "Sales naturally depend on your support, my estimate, 100,000 units a year should be no problem......"

The audience was in an uproar!

Even the young man who asked the question didn't expect this answer, and suddenly burst into laughter: "Haha, I heard it right, a small broken factory that has never heard of a name, dare to say that it sells for 100,000 yuan, and wants to go crazy for money!"

Xia Yu stared at the man himself, then ignored him and continued: "Everyone will laugh at this number, but the sales plan of Polestar Electronics is here, and you don't want to see it?"

"What's going on, I'll take a look first!"

"Give me a copy!"

A few minutes later, Xia Yu had already sent the paper sales contract to some interested retailers, about 20 people, all from different cities;

With such obvious conditions here, these people are not really stupid if they have the current worth!

That's off to a good start!

Soon, someone chose to sign the letter of intent on the spot.

The first is a store owner from Shanghai, who looks white and thin and wears gold-rimmed glasses, and looks like a university professor.

His name is Yang Shuo, and he also has four stores in Shanghai, signed the first contract of 1,000 units in one go, and paid 200,000 yuan to choose a B-level partner, which made a good start to the scene.

Of course, this person is also one of the retailers that Xia Mingde focused on talking about yesterday, and he is the only person who makes a decision on the spot. To put it bluntly, it is the only in-house retailer of Polestar Electronics.

Xia Yu asked Sun Bin to take out a box of 100 Polaris K1 and put it aside for Yang Shuo, and then opened it on the spot, impacting everyone's senses with spot.

Later, someone signed a letter of intent one after another, and the number of goods was from 100 to 800 units, but it has not yet exceeded 1000.

As for the A, B, and C retailer grades, only three chose the B grade, and none chose the A grade.

Xia Yu was not disappointed, he came up with this plan now mainly because he was too short of money.

Expanding production, marketing and advertising, and new product research and development of human resources, which does not require a large investment? Of course, he is also absolutely confident in the sales of K1.

As long as the people in front sell well, there will definitely be people in the back who are rushing to follow up. This circle is well-informed.

By this time, the number of retailers who had signed the agreement was close to 20, and the remaining dozens of people were also ready to move under the stimulation of the scene.

The sturdy young man who had questioned Xia Yu before said to the person next to him with a sad face: "What should I do, Mr. Zhao, I'm afraid it will be ...... if it goes on like this."

The man was a middle-aged man with a pale face, he looked at Xia Yu on the stage with a complicated face, and then frowned: "Xiao Chen, you don't need to say it, I'm watching!"

Seeing that the situation was getting hotter and hotter here, he gritted his teeth and turned around to walk outside.

didn't know that not far behind him, a young man dressed in a denim T-shirt with a camera on his back was in a hurry to follow after seeing him move.