Finally finished the investment promotion, and the start was okay, Xia Yu breathed a sigh of relief.

In the afternoon, there is nothing important, basically just sort out the signed orders, and at the same time notify the rear party to prepare for the contract and process.

This is the second day of the exhibition, and there are many industry seminars on the official forum, and Xia Yu also took the name of the exhibitor to the meeting to listen.

Technology trends, competitive situation, development space of domestic technology companies, marketing strategies...... Xia Yu has re-understood these things. From the perspective of 2004, these experts and entrepreneurs are very level, and he also took this opportunity to understand a lot of the current situation of the industry.

"21st Century Economic Observer" is worthy of being a financial pioneer newspaper, and the next day, as soon as the article "Small Sampan Against Big Oil Tanker" came out, it immediately attracted reprint from major websites.

Although Hou Fei did not presuppose emotional tendencies in the article, the narration of the interviewer still raised the excellent sound quality of the Polaris K1 to a very high level, and the Patriot CH1 was naturally dull in comparison.

As a financial newspaper, Hou Fei also pointed out the characteristics of Polestar's business model, that is, urban direct sales and small profits but quick turnover, and compared it with the common ideas in the FMCG industry, and quoted a market source to comment on it.

Polestar instantly became well-known in the small circle, and some media outlets also began to ask for interviews.

Xia Yu pushed all these things to Xia Mingde, as long as he said more good things about Polestar Electronics. In an interview with Hou Fei, he also chose to remain anonymous for the time being.

Of course, in order to be able to have some news, he told Xia Mingde that the estimated sales of 100,000 units of Polaris K1 must be shouted loudly. How to interpret and comment on it, just let others say it, anyway, the hotter the better.

On the third day of the exhibition, they did not participate, leaving Sun Bin and Ma Weiqiang staring at the booth here, and Xia Yu and the four of them went back to Yangcheng first.

At the moment, Polestar Electronics does not have a sales director. Fortunately, Xia Mingde did not have much to do, and Polestar's initial success aroused interest, so he took the initiative to take over the work of docking with these retailers, with Sun Bin and Ma Weiqiang cooperating with him.

The first batch of orders for tens of thousands of units, according to the Polestar factory's current daily shipment of nearly 800 units and nearly 3,000 units in stock, can basically be fully equipped in early August, counting the shipment and shelving layout.

But Xia Yu knows that production can't be stopped, the market capacity is more than that, and it is estimated that it will expand, so it is necessary to sum it up in this regard.

In addition, the cowhide has been blown out, and the R&D and debugging of the second-generation product will also be accelerated.

When I got home, it was almost noon, and my uncle stayed at Xia Yu's house for dinner.

As soon as he entered the door and saw his mother's happy face, Xia Yu's heart moved and asked, "Mom, why are you so happy?"

Lin Xingfang had just come back from grocery shopping after receiving the call, and said with a mysterious face: "That Lin Zesheng was taken away by the Public Security Bureau, just this morning!

Really!

According to the memories before rebirth, two or three days after the big tigers were taken away for investigation, Lin Zesheng also had an accident. This time it hasn't changed!

Xia Mingde also said: "Then my brother's professor assessment is no problem?"

"It's not decided yet, it's not easy to say", Lin Xingfang said that it was hard to say, but how could she stop: "Anyway, if there is no Lin Zesheng to get in the way, how can Lao Xia not be able to live! By the way, it seems that some provincial leaders still want to see Lao Xia!"

Xia Yu was taken aback when he heard this, and hurriedly said: "Who is the leader of the province?"

Lin Xingfang patted him on the head and scolded with a smile: "You kid runs blindly every day, and you still know how to care about the provincial leaders?"

Xia Yu said helplessly: "Isn't this concerned about Dad!"

Lin Xingfang said: "I don't know the specifics, I'll ask when your dad comes back in the evening!"

She remembered Xia Yu's English question again, and told her tightly. Well, this is an eternal topic, Xia Yu helplessly thought about when to confess, but this time he still prevaricated.

After lunch, in Xia Yu's room, Xia Mingde and the two began to discuss the next plan of Polestar Electronics.

For example, the most pressing advertising issue at the moment.

Xia Mingde has a habit of smoking, but he is not addicted to smoking. At this time, I couldn't help but light one and said: "I didn't pay much attention to it before, it's only been a week, I'm afraid it's too late to start shooting commercials now, right? We have no one on the TV station, so we can only be in the newspaper......

Xia Yu was not in a hurry, and said: "It's a little tight, but I didn't plan to be on TV commercials, so it should be okay." ”

"Oh, what do you think?" said Charmingde, who seemed to have a plan for every step.

Through this investment promotion, Polestar Electronics was able to collect a deposit of almost more than 2 million, as well as an advance payment of about 500,000 yuan for the first batch of nearly 10,000 Polaris K1s.

In addition to the more than one million people who have to pay for the prepayment of materials and accessories, there is still about 1.2 million working capital. Although the margin theoretically cannot be moved, it is still a month away, and it can be easily made up as long as the sales are smooth.

Xia Yu didn't stick to this, after all, the release of Polaris K1 has attracted the attention of Patriots, and after it goes on the market, other brands may follow suit, so the mind of not planning to advertise much before has also changed.

He said: "TV advertising is not cost-effective because the cycle is long and the results are slow, and our sales channels are currently not covering the whole country and not being concentrated. I plan to take out 500,000 yuan and 300,000 yuan for online advertising first, and leave 200,000 newspapers. ”

Xia Mingde knew that what he was talking about was the Internet, but he didn't change his mind for a while, and said, "On the Internet?

Xia Yu nodded and said, "Yes, the share of this kind of online advertising will become larger and larger in the future." Although MP3 players are popular products, most users are still relatively elite or potential elites, and the proportion of online inquiries and comparisons before buying should be no less than one-third. Then offline word-of-mouth will be formed. ”

"What about the 200,000 newspapers? How can there be enough newspapers in so many places across the country?"

"I can't help it, I don't want to spend money on a large scale. Or choose 10 major cities, each with a local newspaper, and only invest for three days, so that powerful local retailers can plan together. ”

"Okay, you decide, I'll communicate here. ”

After all, Xia Yu is still responsible for the operation of Polestar Electronics, and the effect is not bad so far, Xia Mingde, as an investor, does not want to interfere with Xia Yu's decision.

However, the budget of 300,000 yuan for online advertising, if it is directly sprinkled on major websites, is actually not enough to see at all.

Xia Yu still has to think about it.

In the afternoon, he organized a plenary meeting of the company's employees, and in addition to most of the workers in the production department, the main employees of Polestar Electronics gathered together.

Because there is no large conference room for the time being, it can only be opened in the open office outside.

The main point of the meeting was to announce the initial success of Polaris K1 and encourage everyone to continue to work hard.

This is the meaning of the question, but when Xia Yu said that he had signed the first batch of orders for tens of thousands of units, everyone at the scene cheered.

Polestar has been established for less than half a month, and it is difficult to say how strong the sense of belonging and cohesion of employees is.

These are all small experiences that Xia Yu learned before he was reborn, wandering between various start-up companies to help.

went to the factory again, and after sharing the good news of the first victory with everyone, Xia Yu arranged for Liu Mingsheng to place advertisements.

He has selected three websites to focus on, namely Zhongguancun Online, Silicon Valley Power, and the technology channel of Xinlang.com, each with a budget of about 60,000 yuan.

According to the publication prices provided by these three websites, basically the banner image advertising on the page is not enough, but it is necessary to publish a few unboxing, testing, and evaluation articles.

In addition, several other advertorials similar to "the strongest MP3 recommendation below 1,000 yuan", "the most anticipated MP3 recommendation in the second half of 2004", and "the best cost-effective MP3 recommendation" should also be able to win.

That's more than the budget, he only needs to cover five to seven days.

The remaining 100,000 or so were all smashed into various electronic product forums or related sections of public forums. At this time, there was already a professional "water army" planning team, called an online marketing company, Xia Yu asked Liu Mingsheng to choose to choose two pieces of land with a good reputation, each with 50,000 yuan, and bombarded in various forums with strategies.

Liu Mingsheng received the task and hurriedly contacted various websites.

Xia Yu set a time for him to let these reviews and recommended articles be fully rolled out on August 3rd, so as to build momentum for the launch of Polaris K1 in various places the next day.

Time is a bit tight, and it's new to him, but it's a lot of fun. Anyway, Xia Yu gave clear guidance, and he just needs to implement the study.

On the other hand, the power of the mainstream media cannot be ignored, although there is no money to smash advertising, but Polestar Electronics is also famous now, Xia Yu asked his aunt to help communicate a few interviews, ready to continue the momentum of the debate in the mainstream media.

That's the most cost-effective way to advertise.

Public relations and propaganda warfare is always an important topic for modern enterprises.

Xia Yu is not proficient in this regard, let alone research, but in the past few years of investment, he has heard and witnessed all kinds of propaganda wars between several major companies in the technology Internet circle, and he has also seriously thought about Xiaomi's model, and the basic idea is still clear.

Lin Xingmei is very efficient, and she has a lot of connections as a senior reporter. At the same time, "Southern Metropolis Daily" belongs to the Southern Newspaper Group, and there are several media under its jurisdiction, and the related ones such as "New Yanjing Daily" are also not badly influenced.

In addition, Hou Fei's report received a good response in the small circle because of its unique angle and news conflict, and many of them had follow-up topics.

In fact, Hou Fei himself also wanted to continue to track and dig, and quickly arranged a time after receiving the call.

The next morning, Polestar's first media interview began. A total of six media outlets from southern Guangdong were present, and nine other metropolitan newspapers from all over the country participated by phone in Guò, mainly in East and West China.

This time, Xia Mingde and Xia Yu both came forward, but it was Xia Mingde who mainly answered the questions.

Polaris K1's market positioning, price strategy, market layout, and observation and forecast of the MP3 market in chaos...... Under Xia Yu's advance preparation, Xia Mingde shared it in a targeted manner.

In addition, in order to ensure news, Xia Yu also asked Xia Mingde to "inadvertently" reveal the news that the preliminary development of Polestar's second product is being tested.

It's all talking, but the reporters are interested.

Of course, in the face of the topic of "Polestar Electronics VS Patriot", Xia Mingde modestly said that he would not fight for anything, Patriot is a model for Polestar Electronics to learn, but quietly said that the stock of Polaris K1 will work towards 150,000 units.

True and false, eager to welcome and shame, these are common tricks between press conferences and interviews. As for how these reporters will write when they go back, Xia Yu doesn't want to care, can only the confrontation of two points of view make a topic hot.

Polestar didn't pay for the reporters, but in private, Xia Mingde had all the reporters give a Polaris K1.

As a result, by the next day, when the first retailers arrived at Polestar and signed a formal contract to pick up the first shipments, the media was getting louder.

The views were not one-sided, and Patriot's traditional and powerful PR and even advertising contracts put some media on the side, and then the two views began to form a polemic in different media.

It is not obvious when you look at it alone, but when the editors of the science and technology channels of big portals such as Xinlang and Sohu see these two arguments and put them together in a special topic, the tense atmosphere becomes more and more prominent.

A new company, a machine is ready to sell 150,000 units?

This is simply crazy!

In addition, there is a big brand of Patriot as a foil, and many people who don't pay much attention to it can't help but click on various titles to start seeing what's going on.

The name of Polestar Electronics has officially entered the field of vision of more people.

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