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Polestar's investment promotion starts at 9 o'clock.

After a brief count of the independent retailers who received the reply yesterday, there were only about 20 or so, which did not meet Xia Yu's expectations.

And by eight o'clock, few people had come. After inquiring, I found out that there was a new product launch conference on the Patriot side, and many people in the circle were ready to go to watch that meeting.

Xia Yu had to let Liu Mingsheng go over to inquire about the situation, and at the same time continue to let Sun Bin and Ma Weiqiang go to the poster area to pull people.

As long as someone asks about the situation of this Polaris K1, it leads to this introduction. If you come across the right retailer, ask someone to bring it with you.

Inside the venue, most of the few tables were arranged around the perimeter, surrounded by a circle against the wall, and MP3s for display were on top. In addition to the finished product, Xia Yu also dismantled a few on the spot, putting aside the main components for the industry to see clearly.

At half past eight, people came over one after another, and these are really interested in the Polaris K1, especially the price part.

Gradually, there were people he had met in the past two days, and Xia Mingde guided them to the side to talk.

At 8:45, Sun Bin and Ma Weiqiang returned, and within an hour they stared at the target crowd and handed out more than 100 leaflets.

At this time, there were about forty or fifty people in the conference room, and although it was still empty, it was finally not obvious.

Liu Mingsheng also came back, and his face was not very good.

He pulled Xia Yu, who was busy communicating with people, aside, and said with a bitter face: "Patriot is going to release a low-cost MP3, which is only sold for 899 yuan, and it is also the main sound quality, and there must be more than 200 people waiting over there to watch, which is very lively." ”

"What's their storage, and how is the music?"

"It's also 256MB! The press conference hasn't started yet, so I'm not going to let you listen to it yet. ”

Xia Yu was a little apprehensive in his heart, Patriot is a first-line brand, and the price of 256MB of the product899 yuan can also give Polaris K1 some impact.

He doesn't remember whether there was such a product in the history of the Patriot before his rebirth, which is a problem in itself.

No, that's not in line with its pricing strategy!

Through the second form he made himself, as well as some memories of his previous life, he was basically able to determine that a brand like Patriot has now vaguely surpassed Samsung in terms of shipments, and is the number one domestic brand, although there are low-priced products, but the profit is still very high.

Under normal circumstances, considering the profit margin and channel price difference, the cost price of its MP3 is definitely less than 300 yuan, so what can you do to compete with Polestar for sound quality!

In fact, it's normal for Xia Yu not to know. Historically, the Patriot, a low-end product with a focus on sound quality, was forced to stop production after only one month of sales on the shelves, due to defective quality and the lack of competitiveness in the MP3 market, which was rapidly reduced in price in the second half of 2004.

He calmed down a little and told Xia Mingde about the situation.

The two discussed for a while, and Xia Mingde also thought that Xia Yu's analysis was reasonable, so let's ignore it for now and do a good job here.

At this time, the delay has passed nine o'clock, and some people below began to discuss, Xia Mingde walked up to the stage and picked up the microphone and said: "Hello everyone, the Polaris K1 press conference will start soon, please don't be impatient!"

The venue was not big, and everyone was quiet when they talked.

Xia Mingde glanced at the speech and said: "Welcome new and old friends to take the time to come to the investment venue of Polestar Electronics, which is also the launch site of our new product Polaris K1. I'm Xia Mingde, the general manager of Polestar Electronics, and everyone can call me Lao Xia. ”

In Xia Yu's design, this event should not be so formal, and the key link is the introduction and communication. Xia Mingde didn't talk much nonsense, and began to introduce the simple situation of Polestar Electronics.

Of course, it is impossible to say what has just begun to transform from an assembly plant, but it is necessary to say that Polestar Electronics has strong funds and excellent technology, and has been preparing for the development and launch of this product for half a year.

He was eloquent, and occasionally glanced at the speech for five minutes, and then said: "I believe many people have seen our poster, and I would like to invite Xia Yu, deputy general manager of Polestar Electronics, to introduce the specific situation of the Polaris K1 MP3." ”

Here Xia Yu came to power, and sure enough, many people were amazed at his age. But fortunately, he was wearing a more formal trouser shirt and slightly longer hair, which was almost the same as that of a recent college graduate.

After the start of the investment promotion, people came in one after another, which will be almost more than 50 people.

Most of them were attracted to the poster.

Xia Yu didn't prepare a speech, he directly took a black Polaris K1 and began to introduce: "Hello everyone, I am a product designer at Polestar Electronics, thank you very much for taking the time to participate in the launch of Polaris K1 and the investment conference. Everyone here has made the right choice, and I can guarantee that everyone who goes to the Patriot's side will regret it in the future!"

As soon as these words came out, the audience laughed, and some people felt that this tone was a little too much, but with Xia Yu's age, it was nothing, but it made people feel interesting.

"Just listen to this sentence, I don't admit it when I go out of this door. ”

A few more chuckles.

The slightly dull scene when Xia Mingde introduced it in a decent manner just now suddenly became relaxed.

I am thinking carefully, this young man's on-site atmosphere is good!

Xia Yu saw that the situation was almost over, and then continued: "I won't be verbose below, let me introduce Polaris K1." I'm sure someone has already seen the booth in the corner over there, yes!"

"Hyundai Group's latest 256MB memory chip, Philips SAA7750 full set of decoding solutions, Polestar Electronics' new architecture solution that has been developed for half a year, and Sennheiser's foundry Fengda Electronics' customized high-end headphones!

"Such a hardware monster will bring the ultimate music enjoyment!

"The most important thing is that its ex-factory price is 510 yuan, as long as you sell it according to the guide retail price of 599 yuan, you still can't sell it and can't make money!"

These independent retailers can operate on a par with agents, often multiplying the room for price differentials. As long as the sales volume is guaranteed, the absolute profit of 89 yuan is attractive enough.

After Xia Yu finished speaking, his voice became louder and louder. The atmosphere at the scene was also at its peak, and there were exclamations and disbelief everywhere.

"How is it possible, at this price point is actually using modern flash memory, at least the price of the goods must be 150!"

"Philips SAA7750 I didn't see the hell, when did this thing appear on MP3s under 1,000!"

"A thousand at the beginning and a thousand, and two thousand are less!"

"Fengda OEM's headphones, if this thing is really scared, it's not cheap, doesn't this company want to make money!"

The people present are all insiders, and they are better at these things than anyone else, and the more this is the case, the more unbelievable it is.

Some people couldn't help but run to the disassembled machine on the table behind them to watch.

Xia Yu didn't wait long, seeing that the atmosphere of the scene had reached its peak, he said directly: "Don't worry, Polaris K1 spot is available here, look at it casually for a while, whether what I said is fake Everyone is an expert, can't you see it!"

"Let's see!"

"yes, I'm going to try it first!"

Next to the table that served as the booth, Zhang Mei and Liu Mingsheng had been pushed and couldn't stand steadily, but their faces were full of joy.

Xia Yu also stopped selling Guanzi, and said directly: "Okay, Polestar Electronics' sales cooperation plan will be talked about later, everyone, please try it!"

A total of 18 MP3s were prepared for audition, and soon the booth was full of people, lining up one by one to listen to it.

At this time, many people's minds began to come alive, and they all saw that as long as Xia Yu said it was true, this MP3 would definitely sell if it was slightly promoted!

The ex-factory price of 510 yuan, if you go to direct sales and don't let the channel agents share the profits, there are a lot of things that can be made behind it! At this time, I finally understood why this company had the confidence not to call the channel people to participate in the investment promotion.

For these retailers, the MP3 booth will not occupy much store space, anyway, it is also to be loaded, so the operating cost is not high, the profit difference of 89 yuan Even if the transportation costs and a small amount of operating expenses are discarded, there is still a single profit of more than 80 yuan.

Although the MP3 market has generally started a wave of price reductions this year, it is mainly a small brand with 128MB. The price of the 256MB configuration of mainstream brands generally starts at 900 yuan, and the price of big brands is even more than 1,2000.

The retail price of this Polaris K1 is 599 directly, which is no wonder if it does not disrupt the market!

Xia Yu knows that after flash memory manufacturers expand their production scale, the market oversupply situation makes the price of flash memory fall all the way, and in the second half of 2004, the MP3 market price will be reduced even more!

In the original history, in September, Onda teamed up with Meizu to launch a 512MB storage space MP3 of 999 yuan for the first time, which completely detonated the market. Meizu, which is an OEM, has also quickly gained popularity from a third-tier brand and triggered a larger-scale price reduction frenzy.

Immediately afterwards, Onda, Gemei, Taipower and other companies began to follow up, and they quickly exploded in the mid-end market. These products use sigmatel3520 chips, which are things that Xia Yu has also tried but can't look at, and they are much worse than Philips's in terms of table strength.

One after another, some people finished the audition, and their faces showed exclamation, and the people behind them were more anxious to try, and then the people who provoked the audition hurriedly covered their ears and continued to listen.

Xia Yu wasn't worried that they would be dissatisfied at all.

All high-end core accessories, Yang Chunsheng's top-level scheme design over there, plus the purchase price of 48 yuan high-end headphones produced by Fengda, the effect is poor!

As for the temporary lack of e-books, radios and other functions, it can only be said that there is a small regret, but at this price and sound quality is not elegant.

"This sound quality, I really don't have to say anything!"

"It's better than the more than 1,000 machines in Chaohua that I sell now!"

"Don't say it, I just heard from a friend that the Patriot has also launched a 256MB machine with main sound quality, and I want to go over and see it, my small store is suitable for selling and cost-effective. No, I'll have to call her. ”

"Yes, I also have to call Lao Zhang over, or he will definitely complain to death if he doesn't turn back......"

In this way, some people began to call familiar retailers and call for people to rush here.

Xia Yu is very satisfied with this effect, is this normal!

When most of the people had finished trying out, he returned to the podium and picked up the microphone and said, "How do you feel about the effect? Am I a young man fooling people?"

There was another burst of laughter below, and many retailers from all over the world, seeing that Xia Yu's eyes were already full of gold, sighed in their hearts that it was worth the trip.

Xia Yu continued: "Everyone has seen that the Polaris K1 launched by Polestar Electronics this time focuses on the ultimate sound quality. As for the other functions, they all adopt the most stable and simple design, and conquer them with the strongest music enjoyment! As we just introduced to Mr. Xia, Polestar Electronics has a strong R&D system and rich experience in design and manufacturing......

This is the best time to advertise, and choosing to say it again when everyone is shocked will definitely deepen the impression, and no longer talk about fake and empty propaganda.

Compared with the simplicity of Polestar, the Patriot press conference was very grand.

The nearly 300-square-meter release hall is gorgeously furnished, with all kinds of foam display boards and glass display cabinets.

Although it also started at nine o'clock, it was delayed for ten minutes before it started. Then there are the speeches of the leaders, the speeches of experts, and the speeches of the high-level patriots......

When the beautiful model took the stage with an MP3 in hand, and someone here started to introduce the configuration and performance, the phone calls from Polestar came one after another.

"What, 599 pieces of super high quality MP3? You didn't fool me?"

"Philips SAA7750 plus modern flash memory, can you get the goods at the factory price of 520 yuan......?

Patriot already has a relatively mature channel system, so most of the representatives from various channels on the scene are present. But there are also many independent retailers, all of whom are here to wait and see the market.

Patriot will occasionally distribute a part of the goods to this part of the merchants, especially the new products that test the water.

How do you know that before the product is introduced, there are people going out one after another, one or two are normal, but ten or eight go out one after another.

Huaqi Information is the parent company of AIGOSTAR Electronics brand, headquartered in Beijing, established in 1993, and its main business is various computer peripherals, monitors, chassis, etc. After entering the MP3 industry last year, it launched the "Koshihikari Treasure Box" series of MP3 players, which quickly gained a foothold in the market, and this year it has vaguely become the No. 1 in sales.

Here, a vice president of Patriot Digital frowned and beckoned a sturdy young man: "Xiao Chen, let's go over and see what's going on!"