Chapter 31: Promoting Liu Mingsheng (Ask for Collection!)
The headquarters of Huaqi Information is located in Zhongguancun, Yanjing, and has its own independent building in this area where every inch of land will be valuable in the future.
Feng Jun went to Pengcheng to participate in the electronics exhibition this time, not for a small MP3 release, but more for the investment share of peripherals such as chassis and displays.
The brand and quality are excellent, and Huaqi has gained a lot at this exhibition, but he didn't expect a Polestar Electronics to suddenly appear, which made his good mood fade a lot.
However, he has seen a lot of this kind of small company that relies on hype, and the Aigostar brand promoted by Huaqi did not step on Samsung to break through at the beginning? The key to this kind of play lies in the long-term accumulation of technology and operation, otherwise it will soon be short-lived.
So when Zhao Tianxiang reported the situation to him, he didn't care much, and he did what he did.
This means, of course, that the money that should be smashed has to be smashed.
Soon, Patriot's powerful marketing and public relations team was operational, and there was almost one-sided support and discussion in the media, and those local tabloids were even more liberal after taking the money, almost devaluing Polestar Electronics to worthless.
On major electronic product forums, because Polaris K1 has not been officially put on sale, and Patriot has begun to test mature channels to deliver goods to some evaluation players, plus the role of public relations fees, basically CH1 has received "very good cost performance", "conscience price", "sound quality is acceptable" and other praise.
But Xia Yu was even less anxious when he saw it.
The more you play like this, the harder the Polaris K1 slaps in the face when it goes on the market!
Liu Mingsheng's promotion plan has encountered some problems.
Because of the old relationship with the Patriot side, the new wave technology channel only gave three articles for the advertising fee of 60,000 yuan, and did not make key recommendations; instead, the Patriot CH1 advertisement was hung on the banner map from the morning.
The other two, Zhongguancun Online and Silicon Valley Power, are mainly named to industry users, and the effect is not obvious enough. In the end, Xia Yu gritted his teeth and asked Liu Mingsheng to add all the budget of Xinlang Technology to the water army channel.
In 2004, the stickiness and traffic of the forum were still very large, and it was far from being cold after being squeezed by social networking sites, Weibo, Weibo, and WeChat.
Of course, the specific launch will have to wait for the 4th, when K1 is officially listed and put on sale.
Here, most of the city retailers have already signed formal retail contracts, and the deposit has also been paid to the Polestar account, and some such as Shuchuan, Xiangnan, Shanghai and other places have already received the goods from the inventory and are ready to go back for layout.
On the side of public opinion now, although some retailers are worried, some people see that this is a good opportunity for Polaris K1 to make a name for itself, so it has not caused any impact on the whole, and there are even temporary additions.
Xia Yu was not involved in these things, and mainly asked Xia Mingde to connect with these bosses from all over the world, and he stepped on the door of Fiberhome Design Company again.
Even with a large order from Polestar Electronics, Fiberhome's current situation is still not a recovery due to the lack of progress on other projects.
So Yang Chunsheng can't really feel at ease now.
However, there is also good news, Duan Zijian, another person who came out to start a business with him for three years, also came back under the persuasion of Lu Chao. Duan Zijian has a lively mind, and his technical talent is stronger than Lu Chao, and this time he also makes Fenghuo's strength further restored.
It was about two o'clock in the afternoon when I arrived here, and Yang Chunsheng was reading the newspaper in the office.
As soon as he saw Xia Yu come in, he smiled and quipped: "Polestar Electronics has done a good job in the past two days! Brother Xiao Xia is really a clever move." ”
Xia Yu has always been speechless, and Yang Chunsheng called himself "Brother Xiao Xia". Yang Chunsheng is thirty-five years old, only a few years younger than his father, and he has a son who is in junior high school.
He sat down by himself unceremoniously, and said with a smile: "It's all up to Mr. Yang's strong support." After speaking, he stared directly at Yang Chunsheng and did not speak.
Yang Chunsheng still remembered that the young man in front of him only gave himself an annual salary of 300,000 a few days ago. Occasionally, he also thinks that he can simply join Polestar, Xia Yu is still very promising in this company.
It's just that when I think of putting so much effort into Beacon here, I'm a little unwilling.
He decided to ignore this for now, saying: "According to the development agreement, the new plan will be delivered in October, how can you have time to come?"
Previously, Polestar Electronics and Fiberhome Design Co., Ltd. have officially signed the design of Polestar's next-generation MP3 products, including the commissioned design and the confidentiality agreement, a total of 150,000 yuan, agreed to be delivered before October 10.
Polestar Electronics doesn't have a real R&D department now, it's just an empty shell of Song Xiaogang alone, and the next R&D tasks will become heavier and heavier, so Xia Yu still digs it up to Yang Chunsheng, or it is not bad to buy Fiberhome directly?
Thinking of this, Xia Yu didn't hesitate, and said directly: "Mr. Yang, I can't wait." I don't know if you have ever thought about the possibility of Fiberhome merging into Polestar Electronics? ”
Yang Chunsheng was once again suppressed by this kid's spirit.
It's not casual for you to open this kind of thing, as long as the price is basically reasonable, the other party is embarrassed to bargain!
Thinking of his work for more than ten years, thinking of the struggle for Fenghuo bit by bit in the past two years, and thinking of his subordinates who turned their backs on him, his heart was extremely complicated.
There was silence for nearly a minute before he spoke: "I really thank Mr. Xia for his trust, it's just ......"
Xia Yu waved his hand, although Yang Chunsheng changed his name to "Mr. Xia", but he was still reluctant to say the signboard of the beacon! He didn't say anything more, this kind of thing couldn't be forced, and began to communicate with him about what he saw and felt at the electronics exhibition.
It also involves the observation of new MP3 products from various manufacturers, which also has some inspiration for Yang Chunsheng, and the two chatted for more than an hour, which also promoted Fiberhome's design of the second-generation solution for Polestar Electronics.
When he left from the beacon fire, Xia Yu still felt a little stunned.
Do you want to go in a different direction?
Although Fiberhome has no other big business and signed a contract early, the risk of hanging from a tree is really big for Polestar.
But it's hard to find someone who is knowledgeable and willing to condescend to the pole star.
Polestar's foundation is too shallow. Talent is really the most urgent resource and the deepest foundation in the technology industry.
Back at the company's side, he was still struggling with the matter, wondering whether to start a large-scale recruitment.
But when I think of talent, I still have a decision to make.
After a while, Liu Mingsheng came to report on his work.
He was introduced by a friend, identified two network marketing agencies, and negotiated a cooperation plan. Polestar didn't have a PR team, so the content had to be planned by the other party themselves, and three Polestar K1s were also sent.
Polestar's request is to quietly post reviews on major forums, help posts, discussion posts, and posts that post the lower limit of the brain-dead black and then fight back.
These are all mentioned by Xia Yu simply, Liu Mingsheng naturally admires it, and sighs that his little boss understands everything. He occasionally mixed up on the forum, but rarely noticed that many of the posts were "curated".
Unexpectedly, when he communicated with those two families, the person in charge of the other party was also stunned by the request here.
"This is called professionalism!"
"Your company has a master!"
Liu Mingsheng couldn't cry or laugh when he heard these two replies on the phone, and he felt that these two companies couldn't keep up with the boss's hand-picked ideas!
An online marketing agency is actually an online water army organizer. Although there have been relatively professional "organized crimes" in recent years, they are far as powerful as later generations, and there are not too many professionals, mainly relying on crowd tactics.
The ideas proposed by Xia Yu are especially the way to actively show the lower limit of IQ, leak flaws and then trigger forum users to actively counterattack, how can anyone systematically put forward such a "theory" at this time?
"In short, these two have been done, and they will start to attack in an all-round way the day after tomorrow, and gradually push it for half a month according to your requirements. Liu Mingsheng reported.
"Okay, depending on the situation, whether you want to add funds. Thank you for your hard work!"
"It's not hard, it's quite interesting, Mr. Xia, you don't know, those two groups of people were shocked when they heard our plan requirements!"
Xia Yu stopped him from continuing to talk about this and began to talk to Liu Mingsheng about other things.
Liu Mingsheng is a native of Yangcheng, and his family opened a small restaurant, but he didn't want to do that, so he went to a junior college, and he hasn't married at twenty-eight this year. But Xia Yu has been in contact with him for a month, but he feels that this person is worth cultivating.
There is a saying in the investment circle that "investment is to invest in people", which means to look at the edge of the eye and the ability to see the person.
Liu Mingsheng belongs to the kind of person who gives people a good eye.
He is not that kind of genius, but he is very studious and loves to ponder, otherwise he would not have been poached to work as a workshop technician two years after graduating from college.
In addition, this person is not greedy for small gains, and will do things, and he will do things safely, and he will not be happy with great achievements. The most important thing is that he is not too ambitious, can control it, and at the same time is interested in many unfamiliar things and can get started quickly.
These are the manager's su zhì.
Of course, he is not the kind of pioneering, co-ordinating manager, but he is very suitable for being a supporting deputy.
Next Monday, August 9th, the make-up class before the third year of high school has also begun, and he has decided not to go to Stanford, so the college entrance examination is also a thing that must be faced.
His new goal for himself is Huaqing University, and one of the important goals is to be a scientific and technological talent for Huaqing and Yanjing.
Polestar Electronics must have someone who can keep an eye on it and report to him at any time to communicate and convey instructions, and Liu Mingsheng is the most suitable person at the moment.
Xia Yu pondered for a while, and finally made a decision, and said, "Mingsheng, how do you feel about running up and down for Polestar with me for so long this month?"
"Thoughts?" Liu Mingsheng was stunned for a moment, and then said, "I think Mr. Xia, you are too godly." It's been a month since Polestar was founded, and I feel like I'm in a dream. ”
"Oh, how is the prospect so limitless?"
"Mr. Xia, don't tease me, isn't there a bright future with you on Polestar!"
Since the acquisition of Niu Genlai's processing plant, Xia Yu has participated in and executed almost all the actions and layouts around Polestar Electronics in this short period of time, and he is really impressed.
As for the boss in front of him, who was just seventeen years old and still in middle school, he had long been ignored by him.
Xia Yu knew what he meant, so he didn't say much, and said directly: "I'm going to start school in a while, and things on Polestar's side won't be as tight as they are now, and I have to trouble you how hard you work every day." In this way, you should give up the title of director of production and become the vice president of Polestar in charge of operations. ”
Liu Mingsheng was really stunned this time, and suddenly felt a heat in his chest, and said hurriedly: "Yes! I must do a good job!"
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