Chapter 84: A New Round of Public Opinion Storm (Collect!)

In the afternoon, at the request of a wave of familiar media people, Xia Yu went over to give them an exclusive interview.

In addition to what they said at the press conference just now, Liu Mingsheng and Zheng Wei also revealed a lot of "information" to reporters before.

Of course, this is all prepared.

For this, a public relations specialist recruited by the marketing department trained Liu Mingsheng for a long time. What to say, how to say it, standard answers to some common questions, etc., these are all common sense as an executive.

Originally, Xia Yu should have been trained, but the market has seen so many press conferences and interviews, especially the intensity and ruthlessness of the Internet circle are much crazier than now, where does Xia Yu need this?

There were not so many reporters who participated in the interview, only eight people.

In addition to the familiar 21-year-old Hou Fei, Jingguan Zhao Xianyong and other financial newspapers, this time the focus is also on the most influential metropolitan newspapers in Beijing and Shanghai, such as "New Yanjing Daily", "Jinghua Daily", and "Oriental Morning Post". Finally, there are three more magazines that are highly requested, and they are also influential "Huaguo Entrepreneur", "Internet Weekly" and "Sales and Marketing".

After understanding and interviewing in the morning, the questions of this wave of people are much more direct and sharp.

The focus is on three aspects, one is the detailed cooperation details and even the negotiation details of SRS, as the first product in China to introduce the world's top sound effects, this is certainly the biggest news point, and the second is about the new Polestar factory, new retail plans and launch expectations, among which the sales slogan of 500,000 units is really a bit deafening.

Finally, there's the eternal topic: what is Polestar's next-generation product plan, and is it going to enter the high-end?

The reporter of "Sales and Marketing" magazine, which focuses on communication and marketing, focused on the light and fresh advertising song.

The interview lasted for an hour, and these questions did not exceed Xia Yu's expectations, so he easily brought up various "stories": the hard work of negotiating with SRS's real room, the embarrassment in the development of K2, and the interesting story of "accidentally" discovering that "I had a cold in that corner" to communicate in Hong Kong......

As far as Xia Yu's eloquence and rhythm are controlled, even Liu Mingsheng and a marketing staff next to him are fascinated.

As is customary, Xia Yu asked these reporters that his name could be mentioned, but not excessively. After the end, he instructed Liu Mingsheng to entertain well, and he must ask for his personal address and send it back to the new machine of K2.

After being busy here, Zheng Wei couldn't help but praise his boss: "Mr. Xia's talent for dealing with the media is really innate!"

Xia Yu smiled and didn't speak, but Liu Mingsheng nodded wildly: "Not only to the media, Mr. Xia is omnipotent! Last time, I was very Song Xiaogang said that if there is trouble in R&D, you must listen to Mr. Xia's guidance." ”

This is true, although Xia Yu learned things in the field of automatic control and intelligence in his previous life, and it is definitely not the peak level now, but he can't stand the representatives of those famous manufacturers in the futureMP3 models are in his mind, and it is more than enough to point out the directional things.

In fact, at the end of the morning press conference, some drafts on the online media had already come out. Polestar Electronics also issued a press release, which Xia Yu personally reviewed and revised.

By this time, the Internet has been viewing, and basically the technology channels and industry websites of the major websites have been in a prominent position to release the news and analysis of Polaris K2.

What's even more popular are the major forums.

Since the eve of the press conference, two online marketing companies that are familiar with many high-level accounts have begun to release a series of warm-up posts.

Posts such as "Exclusive Prediction of Top 10 Changes in Polestar's New MP3", "Polaris K1 Next Generation Coming Soon", "Secrets of Polestar's New MP3 Hidden in Invitations" and other posts appeared in the forums of major websites one after another.

At the beginning of the press conference, there were invited fans to take photos and upload them on the spot, and all kinds of photos, analysis, and discussions about Polaris K2 were constantly artificially pinned, and there was no doubt that it maintained super popularity.

When the SRS sound effect was officially announced, the "technical emperors" began to work tirelessly to popularize common sense and discuss the effect.

The most popular ones are the price stickers and the real experience posts.

256MB Polaris K2 still maintains the price of 599 yuan, which is the most praised by forum users.

Even if you don't know, there are "enthusiastic" users who use manual pinned posts to tell you!

Because the Polestar press conference did not provide fans with a link to experience the real machine, I am afraid that it will not be easy to control. But I can't stand those media people who also have mixed forums, they have already posted their real experience on their own websites after the experience, and countless people have moved to the forum for "kindness".

The most amazing thing is that when I saw that in addition to the two cool colors of black and white, four beautiful new options were added, and the number of female users' post replies increased dramatically!

Someone "just right" launched a poll at the same time in all major forums, and the cumulative number of participants exceeded 10,000 in just a few hours!

Liu Mingsheng was also surprised when he saw this, and shouted directly: "Mr. Xia, it turns out that everyone likes sky blue the most, and the second is pink!"

Xia Yu didn't bother to pay attention to him, and dropped a sentence: "If you stare at this so idlely, the wave of retailers that didn't leave tonight will let you accompany you!"

These words scared Liu Mingsheng out of a cold sweat, and the combat effectiveness of those small bosses all over the country was so fierce that they didn't dare to speak. But he still muttered: "Mining user psychology is not something you usually talk about......"

Xia Yu was really busy, he was texting Xiao Wenjing, who had already returned to the company, asking about the funds on Polestar's account.

Polestar has been spending too much money lately, but fortunately, the new round of margin and K2 advance payment will be collected immediately, and he has more things to do with the layout he has thought of for a long time.

For example, investment matters that have been in my mind, as well as venture capital companies.

In 2004, the situation of China's stock market was not good, and after the promulgation of the "National Nine Articles" at the beginning of the year, it triggered a discussion between long and short, and many parties won the theory but lost the actual battle, which did not make any sense. At the end of the year, the Shanghai Composite Index actually fell below 1,300 points, leaving many people with no money.

However, Xia Yu has not paid much attention to and studied the Chinese stock market, and he can't remember what specific demon stocks there are. Even some of the big bull stocks that are familiar in the market outlook may be in the incubation period at this time.

But the U.S. stock market is different, and later generations have done research in this area, and the impression at the end of this year is still quite deep.

He pondered that he could contact his sister-in-law in the United States, or directly entrust an agent to open an account.

As for venture capital, there isn't enough money right now, but he's trying something else.

No way, Polestar Electronics has developed to this day in a few months, and it is already very profitable, many companies can generally start to start without burning money after a year of establishment, and it is common for Internet companies to burn for three or five years.

Even if he had rebirth memories, he couldn't use them all at this time, so he could only plan slowly.

After a while, Xia Yu suddenly received a call from Zhang Ru.

"What? You have a new music distribution company, and you're pulling me in?"

Zhang Ru didn't call Xia Yu politely this time.

She happened to watch the Polestar advertising video, and was instantly attracted by the light and natural song, and was anxious to have someone send him to the mobile phone as a ringtone. asked Fan Zhongrin about some more information, and found out that it was a Hong Kong Island song that Xia Yu didn't know where to find it.

She couldn't help but share it with her best friend who had just fired her boss out and started a business, and the other party was suddenly shocking, chasing after her to find out the specific situation. I told her how easy it is to make money from the operator channel of the current mobile phone CRBT, and quickly contacted the other side to get the distribution rights.

However, my best friend registered the company on a whim, and it was a little difficult to buy the copyright and promote the start-up capital, and I happened to be short of money, so I thought of Xia Yu.

"That's what it means, in fact, it's mainly my friend who operates it, she just quit her job and has nothing to do, saying that this song will definitely be popular as a mobile phone ringtone...... I've been a little tight on money lately, I know you have money, do you want to buy individual stocks?" Zhang Ru asked him directly.

Well, Zhang Ru's friend is really resolute, and he directly set up a company for a song.

But her vision is really good, this song didn't become popular early in her previous life, but Xia Yu believes that as long as the advertisement of Polaris K2 is released, it will become popular.

And the SP business of paying to download CRBT through guò operators is indeed a money-making business, and even several major portals have few advertisements at this time, and many of them are supported by similar businesses.

Xia Yu simply said: "It's indeed a good business, how much does it cost?"

This Zhang Ru really discussed it with her best friend, and replied: "Buying the copyright is the first step, and it is estimated that it will not take too much, but the promotion and distribution should be needed in the early stage, can you pay 500,000 yuan? ”

"No need, I'm quite optimistic about this business, 500,000 is no problem! You let you hurry up and talk about the copyright buyout, you can go to Mr. Fan, after all, there was a basis for cooperation last time." By the way, let's meet before we go, or tomorrow at noon!

500,000 is really not a problem for Xia Yu, but he also thought of some well-known SP list songs in the market, in addition to those that are popular in themselves, there are also some that are suitable for CRBT to become popular, and they can be bought together.

Zhang Ru didn't expect Xia Yu to make such a decisive decision, and was slightly surprised at how much money he made, and replied: "Okay, then see you at noon tomorrow!"

This incident is just a small episode, and it can be regarded as Xia Yu's relationship with this neighbor, and his whole focus now is of course on Polestar's side.

Judging from the reaction in the media, Polestar's press conference was a complete success. The grand and chic press conference, the super-level Polaris K2, the hot partner conference scene, the launch time that has not been announced so far, and the mysterious song that has been praised by countless media and fans but people can't see it yet......

These are all planned and arranged by Polestar, and have become hot topics that have been detonated by public opinion.

Although MP3 is still a small field in the field of electronics, the news that directly faces users is always easier to become popular than those manuscripts such as storage and servers, and there is the biggest gimmick of the first SRS sound effect in China!

As a result, no matter whether they came or not, none of the senior executives of the relevant media were willing to leave Polestar behind when they were making the topic.

Although this company is not large, its business model and way of making moves are quite representative.

Professional media exposed the details of parameters and the popularization of SRS technology, portals and metropolitan newspapers focused on the high-tide and even high-definition pictures of real machines at the press conference, and financial media were more excited and continued to worry about the continuity of the business model, especially the feasibility analysis of relying entirely on independent retailer alliances to create a channel system for the first time in business history.

Interestingly, several manufacturers who have been shocked by the news from the press conference have tacitly launched various public relations drafts of Black Pole Star on various platforms, even if it doesn't have much impact, let's be disgusted first!

I have to say that this trick is quite appropriate, and some giant-level Internet companies are still using it ten years later, and the kung fu is pure.

A rare scene appeared.

The mainstream media has almost overwhelmingly praised Polaris K2, while some local, niche, and some channels have been horribly dark about Polestar.

But in any case, the Polaris K2, which has not yet been listed and has not even been announced at a specific time, has officially set off a storm of public opinion!

PS: Sorry for this chapter being a little late, I stayed up late last night, but it definitely won't break. Thanks to the three brothers Wu Yue in the passing years, the unqualified nickname length, and the memory and forgetfulness of each other!