"Car sharing? Li Dong, are you sure this is not a joke?"

Zhengxin Group headquarters, in the high-level conference room.

The main responsible persons of various departments who received the notice and came to attend the temporary meeting directly fell into a huge confusion after hearing this concept thrown out by Li Fanyu.

"Chairman Li, I personally think that the five-year 50% cashback marketing strategy launched by Ali already belongs to the category of unfair competition. Do you now want to directly disrupt the order of automobile demand in most cities, do you want to export revolution in the Chinese automobile market and engage in outright communism?

"Yes, Li Dong, I didn't say it, if your concept is launched, we believe that the future models suitable for urban transportation will not be able to sell. ”

Li Fanyu glared fiercely at Xiao Ji, the new manager of the marketing department who spoke, "How do you speak? In my imagination, car sharing is a supplement to the public infrastructure transportation of super-large cities, and it is a new concept that is combined with the concept of short-term car leasing as the source, combined with the new technology that has matured in the market or can be applied immediately. Why did you change your taste when you got here?"

Xiao Ji is also a veteran employee of Zhengxin, before Zhengxin Company did not have a marketing department, and when the planning department was in charge of market strategy formulation, he formed a golden partner with Li Kai and led a group of monks.

Now Li Kai was assigned to Yinzhu by Li Fanyu, and after serving as the president of Zhengxin Yinzhu Branch, the marketing department fell on Xiao Ji's shoulders.

Because they are veterans, they have been partnering with Li Kai's out-of-the-box guy for too long, so the way they talk is at the same frequency - no matter what they say, they have to use an unconventional way to make people feel like they want to beat him.

"You see, Li Dong, most of the current demand for urban cars is commuting to and from work, or concentrated in this period, such as picking up and dropping off children or other needs. According to our marketing department's previous survey on the average cost of cars for people in the city, after adding car insurance, fuel, parking spaces and other factors, the cost of a single car is about 1,000 yuan. Of course, if you count unexpected situations such as violations and accidents, this cost will increase by about 15%. In other words, all the sample car expenses are basically for the travel needs of those two periods. If you promote this bike-sharing, think about it, who will want to buy a car in ......the future?

Halfway through that, Xiao Ji couldn't go on.

People's first reaction to a new thing is resistance, so when Li Fanyu proposed this concept just now, his first thought was that sharing the concept would seriously affect the sales of Zhengxin's new models in the future.

But thinking about it along the lines of thought given by Li Fanyu, he found that ......

"I don't want to say how to make a profit from this thing, but from the perspective of market demand, the prospects are very great, Li Dong!"

Seeing a big turn in this product, from the total denial just now to the affirmation, everyone present burst into laughter.

Li Fanyu made up for this guy again.

An Ning smiled and took over, "That's right. There is definitely a market demand. As urban traffic becomes more and more congested, and urban residents' car travel is becoming more and more fragmented, people's car needs have actually changed. Especially combined with our pure electric vehicle technology, it can greatly solve the travel needs and car costs of people, especially urban residents. So when Chairman Li approached me to propose this concept just now, I felt that this was a solution to our current competitive dilemma of pure electric vehicles. It's just that at present, there are still many imperfections in this concept, and we need to discuss a plan together to make the concept practical and possible. ”

After Xiao Ji's negative deduction just now, everyone has understood the prospect of this shared car and its significance to Zhengxin.

Now An Ning threw out the theme of this meeting, and everyone immediately began to discuss.

Some propose to combine car sharing with Benben APP, and some propose to refer to the combination of Zhengxin's online sales and physical experience, and set up experience points in the city to try to promote and explore the business model. There are also proposals to combine this concept with Zhengxin's current tepid car rental business, based on the relatively low-cost second-hand car rental business, and reduce the initial investment.

The method of handling opinions within the Zhengxin Group has always been to gather all the ideas that people can think of, and then put forward the most suitable opinions for the current situation one by one among the various methods that can be used or not, reliable or unreliable.

After more than three hours of discussion, everyone finally figured out a set of methods that Li Fanyu and An Ning thought were feasible.

In the final analysis, the step-by-step regulations of Zhengxin car sharing are almost;

First of all, communicate with Baiwei Mutual Entertainment, and rely on the Benben APP, which currently has more than 6 million users, to realize the implantation of the car sharing function.

Based on Benben's intelligent computing, a system is built that combines functions such as driving qualification verification, online ordering, destination navigation, driving assistance, and online payment.

In addition to the service sector, a car-sharing community will be established in the main business district of the target city. According to the radiation scope of the business district, determine the number of cars that delay the community. According to the number of cars in the community, a manual dispatcher is arranged to be responsible for collecting the cars that have completed the order near the business district, and supervising the use of the user's shared car.

This is the basic way of operating.

The specific charging method is to be determined by investigating the taxi price in the target city, the traffic situation in the business district, and the cost of private cars.

However, the general charging rules have been figured out, and there are five main parts, namely the starting fee, the duration fee, the mileage fee, the return service fee and the minimum consumption.

According to Li Fanyu's idea, the starting fee under normal circumstances is 0 yuan. However, when it comes to users who need to manually deliver the car in bad weather or emergency or special car use locations, this starting fee will be added.

The service fee is a similar situation.

According to the discussion, if the user can change the car to a shared community near the target location after using it, then there is no service fee. However, after the order is over, if the car is parked far away from the community due to the user's reasons, and the car needs to be manually collected, this service fee needs to be added as a supplement to the manual pick-up.

However, this fee was only set up in the early days of the car-sharing program when the community was less distributed.

According to the brains of everyone, in the future, the target urban communities are more distributed, and the community coverage reaches a certain level, this service fee can be cancelled.

Even for the autonomous driving technology that Zhengxin has begun to develop, it is expected that after the combination of Ben Ben and autonomous driving in the future, it can be completely parked at any time, so that cars without orders can automatically return to the community. As a result, the two car fees of the starting fee and the service fee will be completely abolished.

The time fee and mileage fee are complementary charges, and both exist at the same time, but the higher of the two fees will be charged at the time of settlement.

For example, if the main billing method is based on mileage in traffic jams, it will result in a situation where the usage time is long, but there is not much cost for the specific use. Or someone maliciously occupies the car for a long time, but does not use it.

Another example is that someone uses a shared car to run long distances, which may not take much time, but the mileage generated is massive.

In the face of these car use situations, it is not possible to charge in a single way. The remaining minimum consumption is actually a supplement to whether the initial sharing car can be profitable.

After sifting and summarizing all the opinions again, a satisfied expression appeared on Li Fanyu's face.

Facing his subordinates who had just opened a wave of brain holes and were in a state of excitement, he slowly got up and pressed his hands on the table.

"Comrades, the main line has been set. Let's open the whole thing! Let the car be shared and put into the market as soon as possible!"