Chapter Ninety-Eight: Winning Awards One After Another, Who Is More Arrogant? (Ask for Subscription!)
Because the matter was urgent, Liu Mingsheng and Xu Jiahui personally took their respective teams to Philips chip agents in all regions of South China to sweep the goods that afternoon.
Among them, Pengcheng is because there are no less than 100 MP3 manufacturers alone, and it is also the place where Polestar has the most hope. Therefore, Xu Jiahui, who has some connections, took the initiative to pick this place, in addition to Huizhou and other important towns in southern Guangdong, while Liu Mingsheng mainly took people to southern Fujian and southern Guizhou provinces.
As a concentrated area of Huaguo's science and technology electronics industry, Pengcheng now and even ten years later, has the largest number of science and technology electronics-related enterprises.
After Xu Jiahui brought people here, he didn't dare to delay at all, and directly divided the seven or eight electronic markets in Huaqiangbei, and the SEG market \ Huaqiang market and other large ones were still two people.
When everyone dispersed, Xu Jiahui found a roadside stall to sit down and drink soda without saying a word, while anxiously waiting for the phone.
The start of the firefighting operation was not optimistic.
They didn't expect that the Philips SAA7750 series decoding chips, which Polaris K2 urgently needed, had become popular and in short supply in the market.
Speaking of which, the continuous success of Polaris K1 and K2 has stimulated the nerves of many people, and even driven the industry standard.
Nowadays, even if a slightly ambitious manufacturer makes a low-end machine, he has to work sound quality!
As a result, the 3520 decoder chip, which should have been the most popular, is still hot, but it is far less popular than back then, and the Philips SAA7750 series is a continuous fire.
When Li De was in charge, because of the large amount of goods, Polestar directly took the goods from Philips' general agent in South China. But after the unilateral termination of the contract renewal, this road is considered to be a no-go - and they have made it clear that there is basically no unplanned inventory.
Chips are not a direct consumer end category. The proportion of bulk sales is extremely low, and it is generally good for an ordinary electronic shop to have dozens of units. That's why Polestar has a sweeping plan.
On the other hand. Xu Jiahui got the contact information of Philips agents in various places in South China, but one by one, there were any situations, most of them said that there were not many goods and were currently sold in bulk in the electronic market, and only one said that the inventory on hand was larger, Xu Jiahui hurriedly made a temporary appointment and made an appointment to meet and talk.
After sitting for nearly an hour, Xu Jiahui, who was anxious, finally received a call, and the representative of this small channel business was free to come and meet.
As a result, I was dumbfounded when I met and asked carefully - the scale of his house is too small, and this "stock" is only more than 800 pieces!
But no matter how small a mosquito is, it is still meat. What's more, it's time to put out fires. Xu Jiahui asked more questions at all, and after ensuring that the quality was okay, he directly took the full amount!
Yes, let's rely on sweeping the goods, and it's not bad to accumulate one or two hundred for a family.
This is Pengcheng after all!
But Liu Mingsheng was not lucky enough to bring more than a dozen people, their first stop was Fucheng, the capital of southern Fujian, originally thought that it would not be too bad, but as a result, some phone calls found on the Internet were not reliable at all, and several electronic markets were swept until more than five o'clock in the afternoon. The total harvest is only a little over 500 pieces!
The feedback from another group of people who went to Guinan was even worse, 420 pieces!
By 8 p.m., the Polestar firefighting team was attacking from both sides, and the final harvest was only 4,300 pieces. Not enough for two days of Polestar!
When Xia Yu received the reply, he didn't expect the situation to be so serious. In fact, he kept in telephone communication with the two of them all afternoon, and he didn't listen to several important sub-forums at the summit.
According to his estimates. This kind of sweeping method will become less and less in the future, and it is a question of whether it can hold up for three or four days in the end.
He didn't sleep well that night.
β¦β¦
Breakfast together in the morning. Xiao Wenjing looked at Xia Yu with a listless appearance, knowing that he was worried about the chip. couldn't help but ask, "Xia Yu, how is the progress?"
"It's not good, in the entire South China market, a large number of sources of goods have not known who has bought them out, and I am afraid that they will not be able to hold up by relying on scattered sweeps. β
"What did Philips say?"
"It can take a week to transfer goods from other markets at the earliest. It is estimated that this time the K2 is really going to be out of stock again!"
After the success of the previous "quality gate" public relations war, K1 had a short outage, but at that time, because the production capacity did not keep up, it was solved two days after the merger of Mingde No. 2 factory. But even so quickly, K1's popularity at that time was still greatly affected, and it caught up with other brands desperately promoting, and many potential users were attracted by other brands.
Now that the K2 has just been out for a few days, it may have a greater impact once it is out of stock.
"But you can't help it if you're so worried!" Xiao Wenjing stared at Xia Yu and asked, "What if you control the shipments? β
"Maybe that's all it can be. β
In fact, Xia Yu is still worried about his uncle's situation, last night he made two calls in a row, both of which were busy, did he hang up his phone?
Xiao Wenjing was still worried about him: "It would be nice if Philips could supply as much as possible." In this way, I tried to urge them as much as possible in the past two days. This morning is the forum we are going to attend, and you are going to give a speech and participate in the discussion at this state?"
Xia Yu also knew that his current state and expression must be very ordinary, which really affected the image of Polestar, and looked at the beautiful Xiao Wenjing, and finally couldn't help but smile and said: "Xiao Beauty is in good shape, or you can go on stage for me!"
Xiao Wenjing didn't pay attention to Xia Yu's eyes staring at him, and replied: "Yes, forget it, I also know a little about our products, many experts in the industry are here today, or the boss will come in person!"
Hey, how can everything go smoothly in business, people are working hard before and after, and they really can't let this matter delay their work anymore!
Xia Yu quickly perked up his spirits and began to prepare for the speech that began at nine o'clock, and at the same time prepared answers in advance according to several discussion topics given by the organizing committee.
The "Digital Music and MP3 New Era Forum" was one of the eight sub-forums on the second day of the summit, but it was also lively enough, with 200 seats arranged, including more than 50 reserved guest seats and 30 media seats. The rest are also industry stakeholders.
As one of the keynote speakers, Xia Yu was invited to the VIP room in advance. A young man who was in charge of guest communication came to determine the final topic of his speech with him.
"Mr. Xia, what are you going to say today?" the young man glanced at the topic. Rather surprised, he asked.
"Yes, sure. Thank you for your hard work!" Xia Yu said lightly.
At this forum, Xia Yu is going to talk about "the prospect and future of MP3 music players". Of course, this topic is very broad, and it is easy to fake and empty, except for some people who do mathematical research and industry observation, practitioners rarely talk about it.
Of course, the final plan is to make a precursor to the Polestar Electronics booth and the next micro-hard disk drive.
Recently, K2 has gained a lot of prestige in the market. In addition to the word-of-mouth and fans that have been accumulated before. With the youth idol drama "Eighteen-Year-Old Sky" being broadcast on several TV stations, the ratings began to remain high; CCTV's three sets of "Avenue of Stars" became an instant hit;
In short, K2 is about to sell out!
The speech was not arranged so early, and the first step was the award and award ceremony.
This is also the highlight of the various summits held at the end of the year, at this time, all kinds of awards are not as flooded as the market outlook, and you can spend some money to go on as you want, at least there are too many of this summit or Yan sΓΉ majority.
Several authoritative media, industry associations, industry experts and even senior user representatives as the organizers and co-organizers jointly formed the jury of this award, and sent out the award requirements and invitations together very early.
Before that, Xia Yu also asked this side to prepare all the application materials. Several categories were declared for both K1 and K2.
Among them, Xia Yu does not value the awards in the industrial design category and functional innovation, which is a little far away from Polestar! But the "Most Popular Gold Award" and the "Most Disruptive Innovation Award in the Industry" are still quite interesting.
He even asked Liu Na to write a simple press release. Wait for the results to be sent to the on-site and remote reporters as soon as they come out!
The forum started on time, and the media people who were very active in one circle were the on-site hosts, and the level was okay. Slightly more nonsense though.
"Distinguished leaders, CEOs and media friends. Good morning, everyone! Although the weather in Yanjing today is very cold, it is a rare sunny day. That's a good sign,......"
Soon, after the speech of the vice president of an electronics industry association, it was soon time for the first round of awards that attracted much attention.
The first award is the "2004 Design Gold Award", which is a very heavy one, but unfortunately it is not related to Polestar, and the nominees are iRiver, Samsung, Patriot, and Lenovo each have a product, and finally won by Samsung YP66!
Xia Yu has no objection to this.
South Korea's Samsung is quite aggressive in terms of price, but this ergonomically designed sports MP3 player YP66 is indeed a temporary choice - the exterior is made of aluminum metal and polyester plastic, which is very cool and visually striking. At the same time, it provides an armband to be tied to the arm, and there are sensors inside to support the measurement of heartbeat, calories, a meter, a stopwatch and other functions.
After a few more small awards, then there was Polaris K1, which directly won the heavyweight "Most Popular Gold Award".
The awarder gave a sentence in addition to one sentence: Polaris K1 only took four months to become the single product sales champion so far in 2004 with more than 162,000 units, this title is absolutely deserved!
Xia Yu took the stage to accept the award on behalf of Polestar Electronics, received the trophy from Tan Hao, and said a prepared testimonial. This testimonial is decent, and it is nothing more than that Polestar Electronics will work harder in the future to make better products for the development of the industry and users.
The applause was thunderous, and in any case, Polestar's achievements were obvious to all, and even the competitors had to admit it.
However, when the host once again announced that the heavyweight award of "Most Industry Disruptive Innovation Award" fell into the hands of Polestar Electronics again, and it was the Polaris K2 that had just been launched that won the award, Xia Yu's speech was much sharper.
Xia Yu looked around the audience and said directly: "K2 is the most important product line of Polestar, but it is also the last generation of low-end products, and then Polestar Electronics will enter the mid-to-high-end market and re-'subvert' the rules of this market!"
As soon as these words came out, there was a sudden explosion on the scene, and everyone talked about it.
The CEOs of international brands such as Samsung, Innovation, iRiver and companies such as Aigostar were all shocked: this kid is so arrogant!
Xia Yu on the stage didn't care when he saw this, he knew that the small company acquired by Gao Wenlong alone would not have the courage and strength to cut off Philips chips, and there must be other big companies involved, and almost all of them were here.
So he shouted directly: "Finally, I warn a certain company, don't think that you can stop the rise of Polestar Electronics with this means, let's wait and see!"
After speaking, he jumped off the stage directly!(To be continued......)
PS: PS: To be honest, the first day of subscription on the shelves was so bleak, I didn't expect it at all, because everyone's support was very good before. I didn't expect that an ordinary business war story that I carefully set up would cause a backlash from many people. When I came back from the wedding yesterday, I was speechless. Everyone can see that since it is a business war story, it will definitely not be crushed all the way like black technology!
As for the distribution of a little equity, isn't this too normal thing! I said before that Polestar Electronics is just Xia Yu's first pot of gold, the first company, and there will be many companies in the future, and it will not continue to develop with him as the parent company at all, and it is not suitable to position it otherwise. At least there are two additional companies now!
A little disheartened, but also really grateful for the monthly tickets and tips of several brothers for their support.
In the past two days, I have to play with my father-in-law and mother-in-law who are easy to come from 2,000 miles away, and there is no guarantee for them. Sorry.