Chapter 18 Program Finalization

Sure enough, when it came to business, Zhang Ru's expression quickly invited him seriously, and he took out his notebook and began to record.

A woman who is good at this age and can dress up, who is young and young, often has a special charm. Xia Yu peeked at her, and it was indeed extremely moving.

With a straight look, he gave a general account of what he had to say about Polestar Electronics.

He envisioned that the Polestar theme should be "star", and he gave his first MP3 product the brand name "Polaris".

As the first product of Xia Yu's first start-up company, Xia Yu still has some expectations for this brand.

He has entrusted his uncle to help him find a professional agency to register the trademark, and the acceptance notice will come down at the beginning of next month. Of course, it may take a year or two for the actual guò, but after the acceptance, you can already use the "TM" mark to indicate that the application for registration is in progress.

Roughly explaining the situation, Zhang Ru also drew half a page on the notebook, and after a little thought, asked him: "You are very confident in this product?"

Generally, small factories and small brands produce things, and at most they will find someone to design a Logo, and they will engage in a whole set of VI identification.

Xia Yu looked at her: "Of course there is, is it interesting to do things without confidence?"

Zhang Ru showed a professional smile: "Okay, I welcome big customers the most." ”

When she introduced the plan package, Xia Yu also took out a pen and began to note.

Gradually, he became a little confused.

Logo design icon, drawing specification, standard color, standard font, combination of Chinese and English abbreviations, combination of Chinese and English full names, business cards, stationery, envelopes, fax format design, word document format design, brand naming, logo auxiliary graphics......

Before he was reborn, he had been in contact with some, but he didn't expect it to be so detailed, but fortunately he thought of finding a professional company. Where did Liu Mingsheng and Zhang Mei come into contact with these? Even Uncle Mingde Electronics just has a simple logo logo, after all, it is mainly based on material processing.

Fortunately, Zhang Ru didn't cheat him in terms of price.

The economical package is only 8,000, but there are only three sets of plans to choose from, the practical one has six sets, which costs 12,000, and finally there is the luxurious one, until the package is satisfied, it also comes with a packaging system, official gifts, display and printed publications, etc., a full set of 20,000.

To be honest, Polestar doesn't have a lot of money on its books right now, and that's not counting the deposit for the production and distribution of parts and accessories.

Xia Yu gritted his teeth and stared at the big beauty in front of him: "Give me one, it's economical......"

Zhang Ru burst out laughing and said, "Mr. Xia is so bold!"

"No way, is the startup poor, how about a discount for the neighbors' sake? or a few projects ......"

"Xingru only has discounts for old customers. ”

"Where are the old customers who don't have new customers?

"Then it's an old customer, and you can get a discount. ”

Beauty is beauty, especially this battle-hardened strong woman type, it really can't be moved by one or two sentences.

Xia Yu didn't have the heart to spend it all the time, and finally signed an economic package of 8,000, but Zhang Ru promised to ask the company's senior designer to do it, and try to satisfy him while maintaining more communication.

It was close to noon, and I was supposed to invite someone to dinner. However, Xia Yu made an appointment to go to the beacon side, and just as he didn't know how to speak, Zhang Ru had already stood up and stretched out his hand: "Happy cooperation, I wish Mr. Xia a prosperous business!"

After shaking hands, she turned around and left.

Before his rebirth, Xia Yu only had Zhang Xiao as a woman, and he had been in contact with many female executives and female entrepreneurs in business.

He heard Liu Mingshun say that Xingru has a good strength, with a team of thirty or forty people.

In terms of beauty and charm, can it also be ranked in the top?

Xia Yu thought boredly.

……

took Liu Mingshun to the Beacon Design Company, the time was almost twelve o'clock, and they happened to have dinner together.

In the past few days, he has been communicating on the phone, and Xia Yu knows that Yang Chun is making good progress here.

It is the fifth day from the signing of the contract to now, according to Yang Chunlai, "80% has been completed", that is, the main design scheme and supporting components have been determined, and the remaining work is to debug and modify and replace according to the results.

The core components are the most important, and according to Xia Yu's "demanding" needs for sound quality, the final selection is the most mainstream products:

The flash memory chip is a mature model of Hyundai Group, with 256MB storage space, and the decoding chip is an absolutely high-end Philips SAA7750, and the auxiliary chips supporting power supply, LCD control, and headphone power amplification are also suitable for mid-to-high-end products.

However, in other aspects, in order to control the cost, headphones and LINEIN jacks, MIC, USB connections and even power supply solutions are common goods, and the efficient design of the PCB board is as much as possible to meet the integration needs.

In addition, because the Philips SAA7750 decoding chip itself comes with a control chip with excellent basic functions, Yang Chunlai and they didn't spend much effort modifying the control program, and only did adaptation and debugging, because Xia Yu only required a basic design.

A simple estimate of the material cost is currently close to 400 yuan, which is acceptable.

After introducing these situations, Yang Chunlai said: "Now the shell has not been decided, and we generally don't care about this." ”

Xia Yu understood this situation, nodded, and asked again: "It's hard work." By the way, what's the progress of the test now?"

The test during the design period of the scheme is not for the MP3 itself, it is after the prototype comes out and is mass-produced. This is mainly done with professional simulation software and the most basic module prototypes.

Yang Chun said, "The test of the basic functions has been completed, except for a little problem with the control, everything is fine." Now it's the focus on the sound quality, so must shout you over. ”

Xia Yu nodded and said, "Understood, let's eat first, and then take a closer look later." ”

When he saw the circuit diagram and control analysis diagram of the entire scheme on the computer, Xia Yu's eyes lit up.

Although he does not specialize in this field, he can see the key points at a glance.

In addition to solid kung fu, Yang Shunlai's plan still has a "soul" - it has a set of core design concepts and basic frameworks.

This means that this is a completely new solution system, which is more complete and advanced than the previous one, and is not a simple modification of the previous framework.

Moreover, this new solution is more malleable, and he can make modifications and adjustments on it in the future, saving a lot of time for future product upgrades.

Xia Yu turned around and said slightly solemnly: "Mr. Yang has worked hard. ”

Polestar's order wasn't too big for the previous Beacon, but now it's a blessing in disguise. I can talk to Xia Yu quite a bit, so Yang Chunlai has really put a lot of effort into this time, and in the past few days, in addition to eating and sleeping, he has almost devoted himself to this.

For him, this dedication to design is something he's never seen in a long time.

This feeling of comfort is better than the fly camp dog in the mall, I don't know how much!

Yang Chunlai also saw at this time that Xia Yu could really see what was behind this plan, and at the same time, he was surprised, and his heart was also full of a sense of accomplishment.

He heard the meaning of gratitude in Xia Yu's words, and smiled: "Brother Xia is polite, it's about the signboard of the beacon, I also fought for the family business this time." Let me show you how......"

The results of the simulated software test show that the solution is quite successful so far.

It can be seen that before Yang Chunlai called Xia Yu over this time, he not only set up the framework, but had already made very detailed corrections and adjustments.

Next is the actual effect.

Yang Chunlai took out the finished sample and connected the professional monitoring equipment line. This is a machine that is built on a PCB board with various accessories, because it looks incredibly simple without a housing.

However, in Xia Yu's eyes, this guy spliced together by chip wires and circuit boards is not ugly at all, and is full of the unique beauty of industrial electronics.

Xia Yu selected a few representative test music, testing the bass, midrange and high-frequency range one by one, and finally added various timbres of vocals and instrument reverberation.

Philips' decoding chip and Yang Chunlai's technical foundation bring extraordinary sound quality!

The bass is powerful, the high-end range is wide, and the vocals are very realistic, with very little critical distortion...... This effect even exceeded Xia Yu's expectations!

Yang Chun saw his excitement and added: "The actual prototype, including mass production, will still have various limitations, and the effect will be slightly reduced, and I expect the attenuation to be about 8%. If the production equipment and workers are technically qualified, this figure can be controlled at 5%. ”

Lu Chao on the side also added: "And Mr. Xia, you are wearing professional monitoring headphones now, which are not used by ordinary users in high fidelity, only ordinary headphones, so the effect will decline." ”

"Oh, I understand, but I'm still a little excited!" Xia Yu smiled, "This effect is already quite good." I'll figure it out when it comes to headphones. ”

Yang Chunlai also smiled, and took out an ordinary earphone that cost dozens of yuan on the market, and asked Xia Yu to try it.

This time the contrast was so obvious that he didn't want to listen to it anymore. However, he understands that this is already a good effect, and it is definitely comparable to the mid-to-high-end products with a price of nearly 2,000 from big brands.

Song Xiaogang was running a headphone factory outside, and he gave a budget of 40 yuan, which is basically equivalent to more than 100 products on the market. As long as the selection is well matched, the effect should still be above the level.

It's only the fifth day, and the plan is no longer a big problem, this progress makes Xia Yu very satisfied, and Yang Chunlai's level is really good, which makes him think again.

Polestar Electronics is a small factory, even if you believe in its potential, it may be difficult to convince others, it is not appropriate to give too many shares, and it may not be attractive to give less.

Then there is only a high salary!

In his plan, the second generation of Polestar Electronics products will come out soon, try to seize the market and expand its influence, and at the same time, continue to accumulate technical strength, open up the high-end market as soon as possible, and make more profits.

In fact, he only gave Polestar a foothold and even became one of the major MP3 brands in China for only a year or two. Only in this way can we share more market profits.

After all, he knows very well that the entire MP3 market and even later MP4 will be instantly beaten down by smartphones, and it will not prosper for a few years.

To achieve this progress, a large number of professionals and technology accumulation must be prepared in advance.

Yang Chunsheng is the most needed and most suitable person at present!

Xia Yu summed up in his heart for a while, all kinds of thoughts flashed in his mind, and finally gritted his teeth, looking for an opportunity to pull Yang Chunlai aside and said: "Mr. Yang, you and I are also close to each other, what do you think of the future of Polestar Electronics?"

Yang Chunlai thought for a moment and said, "Brother Xia's thinking and strength, my old guy is very shocked. Although Polestar is just getting started, the outlook is promising. If you follow the rules, maybe you can become a first-line brand in China in three years. ”

Three years...... Sure enough, only I dare to be so bold in my expectations.

Xia Yu didn't hesitate, and said directly: "I want to invite Mr. Yang to join Polestar with an annual salary of 300,000!"

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