Three health newspapers?

Hearing Wu Bingxin say this name, everyone was stunned.

"Why, don't you think the name is not grand enough? In fact, the reason why I chose this name is to advertise our products. Even the advertised name is Sanzhu, you say, those customers will not know our brand, unless they are deaf and blind. ”

"Hahaha. Everyone laughed again.

Wu Bingxin continued: "As we talked about last time, this "Three Plants Health News" is distributed free of charge, and its content purpose is to serve the national health and deliver health information at all times. This is very important, and you must write it down. ”

Everyone started to do it, and put this sentence on the data.

Why is this important? Comrades, you must remember that no matter what you do, you must have a conscience and motivation. Do you think that the purpose of running a newspaper is to advertise and promote sales? No, our real purpose is to serve the health of the masses of the people, and for the sake of their health, we will constantly search and sort out all the information about health, serve the public, and benefit the public; as for our products, they are only incidental health products, and as for whether customers like them or not, we do not force them or ask for them. ”

If you run a newspaper and still talk about selling goods, you will fail. On the contrary, if you get the newspaper right, then your goods will naturally sell. ”

"It is better to do things half-heartedly, and now, I ask you to spend all your thoughts on running a newspaper and not on anything else. ”

"Of course, we are definitely not the first company in the market to run this kind of newspaper, for example, Helios Oral Liquid, they also had similar newspaper advertisements, but in the end they failed, and the reason is that because they did not have enough funds, they could not distribute too many newspaper advertisements for free, and eventually their advertisements ended without a problem. And the 999 Miracle Vitality Bag I mentioned just now, they also had this idea of starting a newspaper, but they didn't put it into action, because they spent too much money on overwhelming TV commercials. Now, if we want to make this newspaper advertisement, we must learn from history, and we must not follow their old path and follow in their footsteps, so what should we do specifically? Please see the next information!"

Wu Bingxin said, motioning for everyone to find out the information in their hands. When you look at it, it's a task assignment table.

"The reason why the company I mentioned earlier will lose in running a newspaper is that they don't regard running a newspaper as a profitable thing to do, and it is completely free to distribute, unconditionally, and a large amount of money for driving a car, a bicycle worker, and even a sheep herder, how can this work!"

"Running a newspaper is not a random one, it requires a grade, a positioning, and different target groups in different regions. Therefore, when we run a newspaper, we must consider two questions: first, who will read the newspaper? Second, how much money can we make by running a newspaper?"

"Now, I started to distribute the tasks, and all the people were divided into two groups, one was the advertising group, and the other was the negotiation team, the former was tasked with starting the advertising business, and the latter was responsible for negotiating other health-related health supplements that were not in direct competition with us. My decision was this, I personally led the negotiation team, I only needed two helpers, and the other eight people all joined the advertising team led by Mr. Chen. ”

"Our advertising business will start on October 1, 1993, National Day. My expectation for ad groups is that during this time, you'll be able to attract enough business to reduce the financial risk that our company needs to take. ”

"As for the negotiation team, I will negotiate at least eight long-term partners for health products within three days, and they will share the risk with us, and of course, enjoy the dividends after the newspaper advertisement is distributed. In a word, get a win-win. "What I want you to understand is that we are not only in Shanghai, but also in Beijing, Guangzhou and Shenzhen. So the amount of money we spend in a month is going to be huge, I've already calculated. If we can't start making a profit a month after the newspaper ad is released, in November, then we're going to fail. So, guys, are you aware of our pressure?"

Everyone nodded one after another, but if they knew that Chen Tianlang often likes to do things like fighting against the odds and breaking the boat, they might be more calm, you know, their young boss is the kind of master who "doesn't see the rabbit and doesn't scatter the eagle".

After Chen Tianlang finished speaking, he handed over the venue to Wu Bingxin.

Wu Bingxin specifically encouraged everyone a few more words, and finally clapped his hands and said, "Okay, since you all understand, let's start working." ”

Everyone walked out of the conference room one after another, and at this time, Wu Bingxin called Han Hongyun to stop, "Wait a minute." ”

Han Hongyun turned his head and asked, "Is there something wrong?"

"It occurred to me that I was missing something. Wu Bingxin said.

"What's the matter?"

Wu Bingxin glanced at Chen Tianlang and said, "Perhaps, our inaugural issue should have a sword to go off the rails, and the soldiers are in danger." ”

Chen Tianlang's eyes lit up, "How do you say it?"

Han Hongyun was also very curious and looked at Wu Bingxin.

Wu Bingxin said: "Isn't it obvious that the Onlly No. 1 I have in hand now cannot get out of the false advertising? Xiao Han, do you think this kind of false advertising should bear any responsibility under the law?"

Han Hongyun thought for a while and said: "According to our current law, false advertising is at most fined, and if you want to bear criminal liability, unless the person who uses the health care product is seriously injured and can show evidence that the injury is caused by the use of this health care product......

"Yes, that's it!" Wu Bingxin became excited, like a child, "Many users have suffered physical or mental harm after using those fake and shoddy health care products, but they have no way to complain, and we can use our "Sanzhu Health News" to help them complain about their illness and grievances." Even, we can directly use this newspaper to do a large-scale health care product counterfeiting!"

What kind of person is Chen Tianlang, his brain is spinning fast.

As soon as he heard Wu Bingxin's words, he immediately understood, and said with great joy: "You mean to use our newspaper to do health care product anti-counterfeiting activities, in order to attract customers, and by the way, to show that our three real gold plants are not afraid of fire, isn't this the truth?"

Wu Bingxin nodded again and again when Chen Tianlang said, "Yes, that's the truth! I just thought of this idea, but I didn't expect your head to turn faster than me, boss!"

Chen Tianlang smiled and suddenly asked, "However, I see that your plan doesn't have this in the original, when did you come up with this?"

Wu Bingxin's answer made Chen Tianlang almost fall down, "Well, it seems that it was just a meeting." ”

In any case, this is a bold idea, who would have thought that the first wave of advertising for a three-strain health newspaper that is about to be launched is not to promote itself, but to do a large-scale anti-counterfeiting of health care products.

As the company's legal counsel, Han Hongyun will undoubtedly be busy, because there are many legal provisions to be followed in the fight against counterfeiting, one of which is not to deliberately smear competitors.

"Well, okay, if you don't smear it, you won't discredit it, I'll put the facts and reason and let the people judge for themselves, it's always okay!" Chen Tianlang swore solemnly.