Chapter 247 [The Battle Begins]

In this era, speech control is not strict, and it is also very strict, as long as you understand the law and have a way, you can run a newspaper.

However, since newspapers have always been controlled by the government, there is still a bit of trouble for private individuals to run newspapers.

After research by Chen Tianlang and Wu Bingxin, as well as legal counsel Han Hongyun, they finally came to the conclusion that if they want to run a newspaper, they can do it, but they can't call it a newspaper, but they need to call it a newspaper advertisement, that is, a "DM" advertisement commonly used in supermarkets.

This style Chen Tianlang used when he ran a supermarket chain in Nandu, but the difference is that the DM advertisements at that time were basically distributed for free, and it was only for a fourth- or fifth-tier city, and now it has to be distributed for free across the country, so the cost is much greater--- no, much more. Not to mention the billions of people in China, even if 100 million people get one for free, Chen Tianlang and his companies will not be able to bear it.

Therefore, the current task is to solve the problem of the newspaper's funding, and it is too unrealistic to distribute it for free all the time and sweep the whole country.

At this time, Wu Bingxin put forward a suggestion, "Why can we only publish our own advertisements for Sanzhu and Onlly No. 1? We can completely take our own advertisements as the main body, and then publish some advertisements of other businesses, so as to pass on the costs in turn, and even make a profit." ”

A word wakes up the dreamer.

Chen Tianlang suddenly remembered that in his previous life, many DM advertising newspapers made money by publishing house rental transfers, personnel recruitment, and hotel store opening rewards, such as "Ancient City Advertisement", "Crystal Advertisement", etc., on the surface, these newspapers do not belong to the sales of newspapers, all of them are internal gifts, free distribution, so they have taken advantage of the legal loopholes, and are listed as "leaflet DM" ranks, and they do not need to go through the harsh procedures of operating newspapers, and they can be distributed very simply.

Wu Bingxin continued: "This kind of newspaper is very simple to run, as long as an internal issue number, I have a relationship here, it is easy to get it, but the specific name of the newspaper, and the section still need to be carefully discussed." ”

"Very good, let's discuss this issue separately, and the others will disperse!" Chen Tianlang knew that these subordinates had suffered these days, so he broke up the meeting with his conscience and let them rest.

When the personnel were almost gone, Chen Tianlang asked people to bring two cups of strong tea, one for Wu Bingxin and one for himself.

Chen Tianlang didn't talk about work first, but talked to Wu Bingxin about Xiao Wu, Wu Siwei recruited a million soldiers in the south to engage in the recent situation of the countryside and the city.

I have to say that this Wu Siwei is definitely a doer, he has only been there for less than a month, and he has already made remarkable achievements, and now on the walls of many rural areas, toilets, and even the ruins on the side of the road, all of them are advertised for the health of three oral liquids.

For this reason, Wu Siwei took a lot of pictures and mailed them back, on the one hand, to show his work ability, and on the other hand, to make Chen Tianlang feel at ease.

Regarding his son's ability to work, Wu Bingxin is a hundred hearts. In addition to his usual mouth and hard talk, his baby son is very sharp at work, after all, he was cultivated by himself, knowing his son Mo Ruo's father, Wu Bingxin is full of confidence in his son.

Next, Chen Tianlang began to talk to Wu Bingxin about running a newspaper and engaging in propaganda.

Wu Bingxin seems to have a draft in his stomach, and the next period of time is basically what he is saying, and Chen Tianlang is listening.

Although Chen Tianlang had the ability to foresee, in the face of Wu Bingxin's unbelievable ideas, he still had to write a big-character word "service".

No wonder he can become a famous health care product tycoon in the future, this Wu Bingxin is really not in vain.

Almost three hours old, Chen Tianlang made a decision, just do what you said Mr. Wu, and I will strongly support you behind your back.

……

The next day, Chen Tianlang asked Wu Bingxin to prepare materials and let him fully preside over today's meeting.

Since joining the company, although Wu Bingxin has made many decisions, many plans, and plans for the company's operation, it is the first time for him to preside over the meeting.

Since it was the first time, he was very cautious, not only straightened his hair, but also wore a double-breasted dark blue suit, walked into the conference room, the whole person looked professional and sharp, not only Chen Tianlang, but the entire office was dazzled by Wu Bing's new changes.

Fortunately, Wu Bingxin's speaking style has not changed, otherwise everyone would really suspect that this Deputy Wu is always not pretending, "Okay, dressing up like this is also to respect everyone, hurry up, let's go to the conference room to gather, we are ready to have a meeting." ”

Everyone burst into laughter and walked into the conference room.

As soon as he entered the conference room, Wu Bingxin first sent down the materials he had printed out yesterday.

Chen Tianlang also told everyone that today's meeting was presided over by Mr. Wu, and everyone could ask questions on the spot if they had any suggestions or opinions. Wu will always give you an answer, don't be afraid of offending people, he won't put small shoes on you.

These words caused everyone to laugh again.

Fleeting ---

"I think you have already read the information, so I won't go into details, here, I will only talk about the key points. Wu Bingxin spread out the information in his hand and said, "*** once taught us that to fight a war, we must know how to compare the strong and the weak, we must know how to fight guerrilla warfare, and we must know how to nourish the war with war. Now that our company is just starting out, we don't have enough money, and it is obviously an unrealistic idea to sweep the country by distributing free advertising. So we must fight the whole of China and win the whole victory under the conditions of millet plus rifles. That is, we must vigorously build our propaganda and advertising bases!"

Wu Bingxin immediately took out a large map of China, spread it out, and placed it in front of the blackboard so that everyone could see it clearly.

Wu Bingxin pointed to the map and said, "Now I divide the whole market into two parts, the south and the north, with the Yangtze River as the boundary line. For example, the economy in the south is relatively good now, and we can make good connections when we publicize it, and attract some other companies to do some health brand development, such as 999 Shengong Vitality Bag, which has no conflict with our brand and can become a battlefield partner. The economy in the north is relatively sluggish, so we have to capture a part of the customer group that can afford to spend three plants, accurately promote them, do advertising and marketing work, and here, we should cooperate with some charities, or the aid business of the health department, relying on their good impression, to build our own brand. Finally, I would like to announce that the name of our newspaper is ---Three Plants Health News!"