The next day, the entire Sanzhu company started to get busy.

Wu Bingxin was busy soliciting advertisements outside in order to reduce the publicity cost of the newspaper, Chen Tianlang was busy cooperating with other health care product brands to create "Sanzhu Health News", Han Hongyun was busy collecting some information on false advertising health care products, and Zhou Dongyu was busy dispatching troops to run the market, Niu Huanxi was busy socializing and socializing, and after preparing for the advertisement, he would distribute the goods on a large scale, Bai Siwen was busy urging the production of Sanzhu oral liquid to speed up, and Ding Peng was busy guarding the warehouse and guarding the company...... It can be said that no one in the entire Sanzhu company is idle.

In contrast, Wu Bingxin's outside solicitation advertisements seem to be a serious task and difficult to do, but don't forget, Wu Bingxin is also the "head snake" of Shandong, doing business for so many years, the door is wide, and it is relatively easy to solicit some advertisements, not to mention anything else, just those who have dealt with him, just sign one or two advertisements casually in his face.

In contrast, Chen Tianlang's work is not very easy. After all, the health care product market is used to being independent, who wants to join forces with a new brand of yours? So whenever Chen Tianlang runs over, the other party's first reaction is that this new brand Sanzhu wants to rely on its own brand to gain fame.

So without waiting for Chen Tianlang to explain what it meant to be a "win-win situation for both sides", he directly swept Boss Chen out of the house.

Chen Tianlang is depressed, it seems that people have strengths and weaknesses, and he is really not suitable for this kind of work, mainly because he is not used to being inferior, and he also looks at people's eyes.

At this time, Niu Huanxi's work at hand was almost done, Chen Tianlang simply threw this hot taro to Niu Huanxi, and he replaced Niu Huanxi to negotiate the acquisition of internal newspaper numbers.

Who would have thought that Niu Huanxi would be like a fish in water after taking over this job, and he had already done three in just one day.

This time, Chen Tianlang had to stop at his subordinate's ability to do things, and asked him how he did it, and why he could sign a contract every time he was thrown out of the door.

Niu Huanxi said the reason, it turned out that after Niu Huanxi found the other party, he did not go directly to discuss business, but first set almost, what seven aunts and eight aunts all showed, and when the set was almost over, he went to drink and eat, and then went to Kara KO to roar. By the time these things were finished, he Niu Huanxi had already called the other party a brother and brother, and then discussed business cooperation, which was almost a matter of course.

Chen Tianlang was completely convinced after hearing this.

Not to mention anything else, just by accompanying each other to drink and eat, Chen Tianlang can't do it, after all, his current identity is here, and sometimes he can't pull it off.

After introspection, Chen Tianlang felt that he had become too faceless now, which was not a good thing, so he adjusted his mentality and began to go to the two free publication companies of "Yantai Business News" and "Shandong Business News" to see if he could buy these two newspapers and periodicals, or discuss cooperation.

On this day, Chen Tianlang got a small surprise, when he went to "Yantai Business News", he first pretended to say that he wanted to sell this free publication. He thought that the other party would refuse, because although the free publication was not very profitable, the profit of several thousand yuan per month was still guaranteed, and no one would be willing to get rid of it.

Who knows if the other party agreed, "Okay, how much do you pay?"

Chen Tianlang was stunned for a moment, and then said, "Fifty thousand." ”

The other party thought for a moment and replied, "One hundred thousand." ”

As soon as he heard this, Chen Tianlang's heart suddenly burst into joy, he knew that he was going to pick up a big bargain, "Sixty thousand." ”

"I don't like to fight with people, if you are sincere, I will sell you 80,000. ”

Chen Tianlang almost wanted to jump up and shout "deal", but he finally controlled himself, pretending to be at a loss, and frowned, "Okay." ”

As a result, the other party was more anxious than him and said that he would sign the contract immediately.

Of course, Chen Tianlang was happy to do so, and as a result, the contract was signed on the same day, and the other party's newspaper and seven or eight people in the company were all owned by him. When he had tea with the employees of this company in the evening, Chen Tianlang learned that the other party's wife had gone to the south with someone else, and he was in a hurry to go to the south to chase his wife, so he was eager to cash in the newspaper, which made Chen Tianlang pick up a big bargain for no reason.

When Chen Tianlang heard this, his heart blossomed with joy, and he said in his heart: "Run well, run well, run a few more, and I won't have to think about things." ”

After buying "Yantai Business News", Chen Tianlang saved a lot of trouble, he didn't have to get his own issue number, and he had an existing customer base, the editorial team was also complete, and there were also advertisers.

Now, there is no need for Chen Tianlang to talk to "Shandong Business Information" anymore. Everything is ready, just waiting for the official publication of the newspaper advertisement, which will be distributed free of charge.

The development of things is faster than Chen Tianlang imagined, Wu Bingxin's advertising cost is almost 100,000 yuan, which directly fills the cost of Chen Tianlang's purchase of the newspaper, plus the cooperation matters discussed by Niu Huanxi, the eight health care product companies are willing to bear 10% of the advertising costs, and said that depending on the advertising effect, if it is good, they will continue to deepen the cooperation, which means more money.

In any case, the eight health products are equivalent to taking 80% of the risk, and the three of them are only taking 20%, which is already a good deal.

Finally, on Han Hongyun's side, the information on the fight against counterfeiting of health care products has also been collected, according to what Chen Tianlang said before, it is necessary to "have pictures and truths", so what to do in the later stage is to find these health care product victims and take some promotional photos for them.

On September 28, 1993, "Sanzhu Health News" officially began to typeset and print.

At the same time, Wu Siwei, who was guarding the south, had also sent someone to transport the "Sanzhu Health News" that had been printed and distributed, and hired nearly 10,000 people to prepare for distribution at any time.

Chen Tianlang, on his part, set up bases in Shandong, Shanghai, and Beijing, and also hired nearly 10,000 cheap laborers to distribute the 60 million newspapers printed and distributed in the early stage.

……

October 1 is the birthday of the motherland, and it is also the day when the three companies thundered.

On that day, there were no clouds in Shandong and the sky was blue.

More than 60 million copies of "Sanzhu Health News" at the same time, relying on the tactics of thousands of people, from the countryside to surround the city, began to take the first step in the health care products market.

At the same time, Chen Tianlang's CCTV advertisement that he spent a lot of money to create was also freshly released---

"Drink three plants, good stomach. A small child with three strains of oral liquid shouted at the TV screen.

At this time, a man and a woman also came out with three strains of oral liquid, and the woman gently leaned on the man's body and said, "After drinking three strains, he is good, and I am good!"

At this time, an old man and an old lady came out, happily took the three strains of oral liquid and said, "Three strains of oral liquid, we ordinary people can afford to drink it!"

The last family got together, all took the oral liquid and said: "I won't give gifts for the holidays this year, but I will give three oral liquids as gifts!"

I have to say that Chen Tianlang shamelessly kneaded some classic advertisements in his previous life, and finally built his own advertising brand.

As a result, with the two advertising slogans of "he is good, I am also good", and "I will not give gifts during the holidays this year, but I will give three oral liquids as gifts", the three brands are like dragons out of the water, and they began to sweep the entire national health care product market.

Looking at the rural areas across the country, there are all the advertising slogans of the three strains of oral liquid.

On the walls, on the toilets, even in the fields, on the side of the road, there are all three, three, three!

That's not all, with the free distribution of "Sanzhu Health News", the vast number of rural people have one more interesting thing after a hard day's work, that is, to read this free newspaper advertisement.

In addition to the propaganda advertisements of the three plants in the newspaper, there are also some future weather forecasts that farmers care about, as well as common sense of life, of course, there are some curvaceous beauty patterns, these are the benefits that Chen Tianlang has fought for for the majority of unmarried singles in rural areas, and the beauties in swimsuits scratch their heads on the advertising paper, holding a bottle of three plants, and their red lips are lightly opened as if to say: "Drink three plants, hello, I am good." ”

So, not to mention those rural singles, even some old men are reluctant to throw away this newspaper after reading it, but can't help but treasure this newspaper, press it under the bed, and get up in the middle of the night to take advantage of his wife's unpreparedness to shoot a shot.

It can be said that Sanzhu's crowd tactics and brainwashing advertising and marketing have turned the entire Chinese health care product market upside down in just three months.

As a result, other big health care product brands that were not optimistic about Sanzhu Company and Sanzhu Oral Liquid had to shout, "The wolf is coming!"

……

In fact, after Chen Tianlan started to create Sanzhu Company, and laid the marketing strategy of "rural areas surrounding cities" with Wu Bingxin, as a well-known brand in the country, "Helishen" oral liquid, "Wahaha" health care products, and "Chinese turtle essence" and other big brands all scoffed at Chen Tianlang and his Sanzhu oral liquid.

In their opinion, this is simply a dumpling of dumplings into the city, and they don't even know that health care products belong to the successful and the rich, so they still come to market and sell them to those farmers? In addition to farming, how can farmers buy such expensive health care products for you?

So those health care product tycoons, the big bosses all laughed.

thinks that Chen Tianlang and his companion Wu Bingxin and others are all fools, and health care product marketing is not like this. If the health supplement can be sold to the farmer's uncle, unless the sun hits the west and comes out.

But the next facts directly slapped all of them in the face.

……

I have to say that the three advertising strategies implemented by Chen Tianlang are indeed slightly different from the big brands of "Sun God" and "Chinese Turtle Essence", its target market is in the countryside, and the form of publicity is also very rustic, and there is no grandeur of the big-name brand.

However, with just one tabloid, Sanzhu has captured 50% of the rural market in China in just half a year.

So many bigwigs have to say to it: three strains, oral, convincing.

First of all, Sanzhu has determined its positioning in the rural market, which is definitely not arbitrarily positioned.

You must know that the three strains belong to the nutritional health care products of the digestive tract oral liquid, and the three strains know through relevant statistical data that the incidence of the digestive tract of the rural population ranks first in the list of various diseases, and it is much higher than the incidence rate of the urban population, and the rural population base is large, so the three strains position the target market in the countryside, claiming to "surround the city with the countryside".

At this time, the competition in the rural market is relatively weak, and the external environment is relatively relaxed, which also provides a good opportunity for Sanzhu to enter the countryside. Facts have proved that Sanzhu's strategy of concentrating superior forces and specializing in the rural market has a strategic vision.

After Sanzhu was positioned in the rural market, Chen Tianlang did not blindly continue to advertise, but fully realized the characteristics of the rural market before steadily implementing its advertising strategy.

As far as the media choice of advertising is concerned, Chen Tianlang realizes that due to limited viewing conditions, TV commercials do not have high ratings in rural areas. So the three plants took a unique path and chose wall advertising and print advertising.

Sanzhu is very ambitious, and the advertising slogan of "Sanzhu Oral Liquid" is brushed in every place in the countryside where the words can be brushed, such as earthen walls, telephone poles, and road guards, so that at this time, everyone who comes to the countryside and people in the countryside will be very surprised to find that on the land of China, in every populated corner, you can almost see the wall advertisements of Sanzhu, and you can feel the ubiquity of Sanzhu.

This kind of unbelievable advertising method is absolutely a magical trick in rural China. Even a few years later, there is no advertising method that is more economical and more suitable for rural China.

As for print advertising, Sanzhu created its own tabloid form of "Sanzhu Health News". From a marketing point of view, Sanzhu's use of the tabloid format does have its unique advantages. First, it has a strong pertinence. Unlike the scattered formal media such as television and newspapers, self-submitted tabloids can concentrate superior forces according to a certain area, and therefore have a great propaganda intensity. Second, the cost is low. The three tabloids do not have to pursue artistic beauty, so the printing cost is low, but the three shoddy leaflets also have a destructive effect on the company's image. Third, it can achieve in-depth appeals. The content of the three tabloids is mostly the introduction of product efficacy and case demonstration, and the consumer can know almost everything he wants to know, while in the formal media, limited by cost constraints, the content of publicity is limited.

Secondly, Sanzhu's advertising strategy firmly grasps the psychology of rural consumers. Rural consumers like to be lively, and the herd mentality is also very strong, so Sanzhu attaches great importance to on-site publicity activities. In the bustling bazaars in the countryside, it is common to see clusters of people surrounding the three plants to promote the scene, with banners and sound to create an atmosphere, and also cooperate with doctors to diagnose and recommend products on the spot, and even invite local celebrities to the scene to make a strong appearance. Seeing the warm atmosphere at the scene, rural consumers couldn't help but come forward to visit, and were immediately attracted by the three plants. Slowly, I had the mentality of giving it a try.

It is with these comprehensive brand promotion methods that the Sanzhu brand has been able to grow rapidly in various places.

Half a year later, that is, in April 1994, Chen Tianlang and the three companies led by him had assets of more than 90 million!

Chen Tianlang was twenty years old this year, but he was about to enter the ranks of billionaires.