Seeing He Ning mention the words "be prepared for danger in times of peace", Lu Yu couldn't help but nod lightly.

The four words instantly hit the crux of the current He Group, and also made Lu Yu feel at ease.

Maybe He Ning showed too much helplessness in front of him, so even at this shareholder enlargement meeting, Lu Yu also participated with the mentality of "flower messenger".

It's just that now he has once again changed his opinion of He Ning.

Including He Ning's ability to deal with various emergencies just now, He Ning now seems to have transformed from a pitiful weak girl to a strong woman who can dominate the shopping mall.

At this moment, Lu Yu simply relaxed his mood, the corners of his mouth turned up slightly, and he enjoyed He Ning's performance.

The protagonist of the enlarged shareholder meeting of the Ho Group should of course be her.

……

He Ning smiled, her voice was beautiful, and her speech was not slow.

"To put it bluntly, now our He Group is in a bottleneck period that is difficult to break through. ”

Some people may say that this stage is just the right time for the group to accumulate enough capital, and it can also accumulate and make a splash after a few years. ”

"But that's not the case......"

Under He Ning's signal, the light in the room dimmed, and the projection screen on the side appeared the revenue statement of the He Group in the past three years.

He Ning said: "Through this report, you can see that our group's turnover and profit have been on an upward trend. But if you have noticed, last year, the Group's turnover increased by 8 percent, while profit only increased by 2 percent. As a direct result of this situation, there has been little increase in the dividends distributed to shareholders. ”

She picked up the laser pointer and pointed at the screen: "This situation is also not unique, the group's revenue has shown this trend the year before last, or even two or three years ago. If this situation is allowed to develop, not only will it be impossible for our group to accumulate capital effectively, but it is even very likely that it will lose the recognition of the market and shareholders due to its lack of revenue achievements......"

"So what we need to do now is to seize the opportunity to break through the bottleneck when the group's revenue is still on the rise. Otherwise, we will slowly exhaust our advantages, and even gradually lose the market. ”

……

The lights came back on, and the room fell silent.

He Ning's words are by no means sensational, any enterprise in a state of sluggish or flat growth, there will be a risk of decline or collapse.

This is especially true for companies like Ho Group, which are mainly marketing agencies.

The scale of the Ho Group seems to be huge, and the industries involved are also very extensive, but the real profit is still the tea business!

As a commodity, the profit of the tea business is huge, but it also has a variety of risks, and there is nothing wrong with the company's approach of seeking change and breaking through the bottleneck.

It's just that there are still shareholders who hold different views, such as Director Liu.

Director Liu pondered a little and said, "Chairman He is talking about the development of the company, which is not wrong. But this is not enough as a reason for the heavy investment in Xinyang Maojian, the evaluation of champion tea is held every year, and it turns out that even the best champion tea in the past can only last for three to five years at most, and then it will disappear. And with our investment of this scale, do you think there will be any breakthrough in such a short period of time?"

Director Ma also nodded and said: "What Lao Liu said is reasonable, and the crisis that Chairman He said just now is just an imagination, in fact, our company is not facing any real crisis now, it is necessary for us to take such a big risk for an imaginary crisis? ”

The words of these two men were extremely sharp, but they were definitely not nonsense.

In fact, almost all people have the same idea on this issue, since Dongying green tea makes money, then it must be done vigorously, as for Xinyang Maojian, it is not that it can't be done, but it doesn't need such a big investment.

This is exactly what Lu Yu expected.

What businessmen value is, of course, profit, and almost no one wants to do things that are unprofitable or risky without losing money.

Of course, this is also the difference between a truly successful businessman and an ordinary businessman.

A businessman who can really succeed is a risky move in the face of outsiders. Even when everyone is not aware of the business opportunities, they have already begun to make efforts to lay out the future.

Ordinary businessmen, on the other hand, pay more attention to immediate interests, which is the so-called what to make money and do what.

Obviously, He Ning belongs to the former.

After listening to the opinions of Director Ma, Director Liu and some other shareholders, she smiled and said, "I will answer your questions in two aspects......

"First of all, on the question of whether Xinyang Maojian is the same as the previous champion tea, I will ask our tea consultant Mr. Lu Yu to discuss with you later. ”

"Now I'm talking about a crisis, and you may feel that our group is not facing any real crisis right now. But I would say that our crisis has always been there, and it is getting worse as we continue to make profits over the years!"

Wow!

As soon as these words came out, the shareholders were in a commotion again.

Is the Ho Group facing a crisis?

Director Liu said with a smile: "Is Chairman He talking about the problem of slow profit growth? I don't think this is a real crisis, everything always has ups and downs, which company can always be smooth? I don't want our shareholders to waste time on this matter." ”

He Ning shook his head lightly: "I don't like to waste time either, since Director Liu has mentioned this issue, then let's make a simple analysis of the slow growth of profits, in fact, this is exactly what I want to say next." ”

While speaking, the assistant on the side has already delivered the relevant content to all the participants.

Wait until everyone has seen the documents.

He Ning said slowly: "What you see is the price and supply price of Inoue Co., Ltd. to our company over the years. ”

Everyone nodded in understanding.

However, the faces of Director Liu and the three major shareholders suddenly became a little solemn.

He Ning smiled and said, "As you can see, Inoue Co., Ltd.'s Dongying Green Tea Sales Agency is increasing every year, and the increase is almost proportional to the increase in our group's turnover. On top of that, the increase in supply prices has even doubled in three years! Do you know why the company's turnover has been increasing all the time, while its profits have almost stagnated?"

Speaking of this, He Ning glanced at Sakurai Suke, who was sitting alone in the pantry, and then said to the shareholders: "Actually, all these years, we have just worked for the Inoue family. ”