Chapter 11 Customer Maintenance and Pre-sale Deposit
And this kind of operation? The members of the championship team on the side looked confused.
This kind of transfer and card application situation has not happened before, but what is the situation?
Either they already have a very close personal relationship with the customer, such as relatives or something;
Either after a long period of contact, they know the roots of the membership and trust the membership very much.
In just over a month, customers can take the initiative to hand over thousands of dollars to you?
How charismatic does this require?
How meticulous is the usual maintenance?
How much care?
The other members of the championship team were speechless, and this kind of serious attitude of putting effort down to the smallest detail is not something that can be done by just talking.
Eyes are high and low, this is a problem for many people, when they realize that there is this problem, but it has accumulated a lot of difficulties, and they can no longer bend the once soft waist.
"Why are you looking at me like that?"
Ji Ke looked at his teammates around him with a ghostly expression, and felt a little inexplicable.
"You're going to make an order?"
Xiao Shuai stretched out his hand and nudged Ji Ke's shoulder, expressing his intimacy,
"How?Did you usually do something, well, you know!"
What do you say, why can't I understand?
Ji Ke looked confused, what did he do? didn't do anything, it was just a daily text message, WeChat greetings.
What else can I do? Sell my hue? How is this possible, how can I be a person who wants to be a coach, how can I casually sacrifice myself for the sake of a card-holding member! I am very disciplined!
The scope of the membership's usual chat is quite large, and it may shift from an inconspicuous topic to national events, international hot topics, but more often to adult topics.
Ji Ke has been in the championship team for more than a month, and although he is essentially a young man with five stresses, four beauties and three loves, he has unlocked the development mode of various obscure topics.
"Damn, what can I do? It's just the usual chat, WeChat greetings, what else can I do?"
"Xiao Ji, why don't I believe what you said?"
Jiang Jiang, the senior sister in the same period as Xiaoshuai, generosity is her biggest feature, mantra:
"Xiao Ji, you have changed, and you are no longer the Xiao Ji I once knew. ”
"What has changed, Sister Jiang Jiang," Ji Ke grinned, the "changed" in Jiang Jiang's mouth is not a good word, its meaning is usually: You are more dirty, and you can't chat.
"Then tell my sister, how did you make a girl in your family believe in you so much, and she didn't come, so she transferred the money to you?"
"That's it, share, share!"
"Our champion team is the sales champion, and we can count on your experience. ”
Ji Ke waved his hand, and said in a loud voice that it was too high-lifting, there were no cheats, and it was really the usual maintenance.
Others didn't have to ask Ji Ke to give an answer, but simply because of envy and jealousy, they made jokes, and by the way, they set up seedlings to coax, and ridiculed Ji Ke until he promised to treat the food stalls to barbecue in the evening.
After all, the way to produce performance is the personal secret of each membership, and you usually see it when you see it, and there is nothing unpleasant;
I can't see or force people to explain all the details, what's the matter, without other people's work experience, you can't make orders, you can't make performance?
If that's the case, what's the use of a membership like yours!
Therefore, everyone is just using the excuse to remind Ji Ke that you have made such a memorable and celebrateable order, do you want to celebrate?
Ji Ke is not a nerd who doesn't listen to things outside the window, and he understands everyone's subtext, so everyone will naturally stop coaxing;
Of course, it doesn't matter if you don't understand it, no one will starve to death without your meal.
Did Ji Ke really get this surprising result just by relying on routine maintenance?
What are you kidding! If a month's meticulous greetings can get the customer, let the customer listen to you, and pay for the money.
The sales staff of this kind of membership can definitely serve you comfortably and enjoy the imperial treatment!
While maintenance is definitely the most important thing for a membership, the most effective thing is maintenance, and it's impossible for customers to trust you so much.
The real reason is naturally that Ji Ke has turned on the trust function in the human body management system in more than a month, and successively opened all the sub-functions of the two functions of communication and trust, and improved them, and after several weeks of unremitting efforts, he has won Wu Yan's trust.
Moreover, this high level of trust is based on the temporary stimulation of conventional trust and has a duration;
After the effect subsides, there will be a low tide period, and then Wu Yan may regret it and ask for the money, and then he will have to rely on his communication skills to calm down the negative impact of this low tide period.
If it weren't for the fact that Wu Yan was going to travel and had a lot of dreams at night, Ji Ke would never have used such a means with great sequelae to gain benefits.
The sequelae of temporary trust stimulation is not only a low tide period, during the low tide period, any small thing will cause the trust value to jump, this kind of jump is not temporary, it needs to be pulled up again with time and thought!
Ji Ke's episode passed quickly, and everyone had a large number of customers to contact, inform, and not have so much time and mind to envy and envy others.
Membership is a profession that is not obvious in the early stage, it is difficult to define the effectiveness of the work, and it can only be seen when the salary is settled.
Probably only the membership during the pre-sale period can roughly quantify the effectiveness of the membership, and the number of customers who make a deposit before applying for a card, and two red tickets for a deposit.
Naturally, the fixed amount cannot be counted as performance, because the rule of the gym is that the money is refundable, and the deposit is just to stabilize the customers with high intentions found in the preliminary work.
Although the deposit is not a performance, it is the core of the pre-sale, which can be called a barometer of the future of the gym.
Gym pre-sale, in the final analysis, there are actually two models: one is to withdraw funds and reduce the model, and the other is to borrow money to open a store.
The former model is easy to understand, the gym from leasing, decoration, purchase of equipment, formal operation, the fastest time to invest about half a year, investment in millions of funds (area of about 2000 square meters).
An investment of this magnitude can be put into it with one mind closed with one mind, not to mention whether it is a ruined act or not; once it is lost, anyone will tremble, and the family will be restless for a long time.
After all, no one's money is blown by the wind, so through pre-sale, you can well predict whether you can recover the input cost;
Borrowing money to open a store model, it is not something that ordinary people can play, it requires investors to have a strong heart and an indomitable adventurous spirit!
In this investment model of the gym, the investor's principal is not enough to maintain all the funds required for the gym from leasing to operation, and it does not need so much money, only the start-up capital for leasing the venue and the pre-decoration is required.
Due to the lack of funds and the fact that the store has not yet been operated, it is impossible to raise funds through bank loans, so it can only rely on multiple pre-sales and "borrow money" from customers to maintain the later decoration funds until the renovation is completed.
This business model is put online, and it is also called crowdfunding!
Because Yin eats a lot of food, this "crowdfunding" pre-sale model is more dependent on the actual prediction of pre-sale prospects than the previous pre-sale model.
The pre-sale of the Leap Gym, according to what Ji Ke learned, is a pre-sale of borrowing money to open a store and eating grain!
The deposit is used as the basis for judging the number of potential customers at the time of the first phase of pre-sale, although it is not counted as the performance of the membership, but it is the key to the survival of Invigoration Gym.
Ji Ke's membership that allows customers to apply for cards directly, for Yuedong, it may be an exaggeration to say that it is a Dinghai Shenpin, but it is said to be the treasure of a store, and the topic characters in the store are not modest at all!