"Okay, let's talk about personnel first. Sid snapped his fingers, then headed straight at a young-looking, middle-aged dark-haired man on his right.

"This is Mark Shapiro, your new president. Sid's voice was not loud, but his words made everyone's hearts skip a beat.

This time, the practice of replacing the old CEO without saying a word is indeed young and ruthless.

"Hello everyone, you can call me Mark, I hope you don't get too nervous in the future, although we will make a series of business improvements in the future, but we will not make too many personnel changes, you can rest assured. Mark Shapiro's smiling face contrasts sharply with Sid's unsmiling poker face.

made many people have a good impression of him for the first time.

Now that a new IMG president has been appointed, Sid must certainly save face for his subordinates and help him establish authority, not break it, otherwise how will Mark Shapiro help him manage IMG in the future?

So singing red face by himself and Marc Shapiro singing white face is the strategy that the two of them have set. Now, it seems to have worked.

Mark Shapiro, a vice president recruited by Sid from Dick Clark, first took his first job at ESPN, a well-known sports channel.

During his time at ESPN, Mark Shapiro worked on new original content, turning unknown sports behind-the-scenes personalities into stars, and he was instrumental in bringing the World Series of Poker in Las Vegas to television, making it one of ESPN's flagship products.

He later moved to Dick Clark & Co. as vice president of television, where he worked with Fire Lion TV to create the new AMA American Music Awards.

Sid saw that he had both a successful experience in the sports world and experience leading TV shows, and was a rare all-round talent, so he asked him to manage IMG on his behalf.

Of course, this talent was also recommended to him by Mr. Charles.

"So let's talk about sports first. Now that the appointment has been announced, Mark Shapiro is no longer squirming, and he said generously to everyone in the conference room: "I have checked the relevant information, and at present, IMG Sports is mainly focused on athlete agents, sports schools, and related business activities. ”

"At the moment, some of our most successful business cases are, of course, the operation of Jordan's personal brand of the basketball god Jordan, the related products of the golf tiger Woods, and in addition to the fact that there are several tennis schools that are really doing well. ”

Mark Shapiro first gave a sweet date, and when he heard the other party's words of appreciation, as a well-deserved big name in the sports world, it can be said that he is one step ahead in many aspects, as for the top and star-level athletes, they have almost swept the entire sports world.

What's even better about IMG is that they also tailor their business careers to star athletes, whether it's the famous Jordan sneakers or Tiger Woods' golf products, which are already successful examples of commercial projects in today's sports world.

And a true example of global success, IMG has a presence in 30 countries and more than 2,000 employees, both in terms of strength and diversity.

Although Sid only spent $750 million to buy it all, IMG has huge global resources, covering all fields, and is truly broad and sophisticated, specialized and detailed.

However, IMG is not without its weaknesses either!

"However, we are still a little behind the times in terms of our sense of the future. Sid said suddenly.

"What do you mean?" asked a manager sitting in the middle.

As an industry leader, IMG, although Andrew McCormack took over and shook the company for two years, as the managers of this company, they still have their own self-confidence and arrogance.

So Sid bluntly said that they were doing a bad job, and of course they would be unhappy.

"First of all, I can understand that IMG, as a North American company, is of course based on our own four balls, of course, but as the number one sport in the world, we haven't set foot in football yet, right?" Sid pointed out without mercy.

"Well, Boss," one of the vice presidents of sports explained, raising his hand, "the main reason why we didn't get involved in football is because our current business model is all based on televising. ”

"Football can be said to be the only sport in North America that does not have a guaranteed ratings, and unlike other sports, football is the only sport in North America that is not popular and not good at, and the football broadcast market with Europe and South America as the main body is quite mature, so we did not rush into football. ”

What the other side said is indeed an objective fact, compared to Europe, South America and other countries and regions in the world where football is prevalent, North America is simply a football desert.

Without football fans, there would be no market for televising, and Sid knew that there was no need to try to "cultivate" North American football fans.

For the "bossy" North American melon-eating masses, football that only scores a few goals in a game is simply a boring sissy, and only the European gang will play it.

Pure North Americans are definitely not interested.

"Although we can't get involved in football TV for the time being, we can also start with the management of football players, which is low cost and less difficult. Sid said, pulling out a file from the folder in front of him, "Here's a list of rookie soccer players. ”

"Through our data analysis and analysis, these are all very talented young football stars, so finding them, nurturing them, building them, and creating a business plan for them based on the best is what I ask for. ”

With that, Sid pushed the document to Mark Shapiro, who nodded solemnly, "I see, Boss, I won't let you down." ”

"Good. Sid nodded solemnly.

Mark Shapiro glanced at the names at the top of the document, and it turned out that he didn't know that he was a real football newcomer - Argentina's Leo Messi, 15 years old, currently in the youth team of Barcelona, Spain.

Portugal's Cristiano Ronaldo, 17, is currently in the youth team of Sporting Lisbon in Portugal.

Wayne Rooney of England, also 17 years old, is currently in the first team of Everton FC in Liverpool, England.

Brazil's Neymar da Silva, 10, is currently in the city of Mokida Crúis in the Brazilian state of São Paulo and has not entered any club.