Mu Yuchen relied on the authority of his boss to forcibly price new products.

In this regard, his number one assistant Tang Xiru was a little dissatisfied, but he was helpless.

However, as time goes by, it seems to confirm the long-term vision of the person who is the boss.

Several new products were limited to 50 cups per stall at the beginning, and gradually increased to a limited supply of 80 cups, and then 100 cups, so that the supply would not exceed the supply.

This also means that each stall can sell almost 100 new drinks every day, and this alone makes a stall have four or five hundred yuan in sales revenue.

This money not only makes up for the decrease in sales of milk tea, but also increases sales compared to when milk tea is just sold.

This result was not only unexpected by Tang Xiru, but even Mu Yuchen was a little unexpected.

He originally thought that the emergence of new products would definitely cause the sales of milk tea to decline rapidly.

But now, the sales of milk tea have indeed declined, but not by much, and they still maintain a high sales volume.

This was something that Mu Yuchen didn't expect, he felt that there should be an article in this matter, and he decided to investigate it carefully.

He asked Tang Xiru to count the main time period when milk tea was sold and the main time period when several new drinks were sold.

A day later, he took the time chart and finally understood the problem.

"It seems that we haven't tapped the full potential of milk tea before. Mu Yuchen said with some reproach.

This is his problem, he obviously knew about it, but he ignored it a little, and it was not until now that he saw this investigation report that he suddenly realized.

"Is there one?" Tang Xiru didn't fully understand.

She feels that the previous sales of milk tea have actually been stable for a long time, which is not a situation where there is still potential and has not been developed.

"Yes. Mu Yuchen took the investigation report to his assistant, "You see, this report shows that the sales of milk tea now are mainly concentrated in two periods, one is between seven forty and eight thirty in the morning, which is before class, and the other is between eight and a half in the evening, which should be the time when some schools that still have classes in the evening will end from class." ”

"What does this mean?" Tang Xiru still didn't quite understand.

In the past, the sales of milk tea were also based on these two periods, and the new drinks did not beat milk tea in these two periods, and they sold better in the middle time.

This shows that these people who are still buying milk tea every day are not simply taking milk tea as a drink, and many people even regard milk tea as breakfast or supper. Mu Yuchen explained.

He knew that it was normal for Tang Xiru not to realize this problem, but he didn't expect this, it was indeed a little wrong.

After all, in later generations, even Xiang Xiangpiao changed the advertising words, which is enough to explain some problems, he should think of it.

"So what?" Tang Xiru still didn't understand.

"Therefore, when we promote Meizizi milk tea, we should focus on emphasizing that milk tea also has the effect of filling hunger and refreshing, so that I believe that the sales of milk tea may even rebound!"

At present, milk tea is a drink in the eyes of most people, and girls like this sweet and warm drink very much, while boys feel average.

Coupled with the fact that the weather is getting hotter, many people like to drink some room temperature drinks, and this hot drink is no longer popular.

However, if Mu Yuchen and the others can introduce milk tea to everyone and the effect of filling hunger and refreshing themselves, then many students who don't have time to eat breakfast, or who are inconvenient to eat breakfast during class, are likely to buy a cup of milk tea.

After all, there is a big difference between drinking and eating in class.

You can only eat secretly, but you can drink much more openly.

Mu Yuchen believes that this can definitely be used as a big selling point of Meizizi milk tea, as long as it is properly promoted, it may even make the sales of Meizizi milk tea even higher than when the sales were at its highest before.

"Really, why don't I feel it?" Tang Xiru was skeptical.

has been suspicious of Mu Yuchen several times, but Mu Yuchen has slapped her face with actions, and now she doesn't dare to doubt her boss very much.

In her eyes, the boss is definitely a genius, basically always right, and questioning such a person is completely asking for trouble.

"Really, we're going to make something about this tomorrow!" Mu Yuchen said with great certainty.

He immediately contacted the advertising agency he was working with and made dozens of banners that could be placed on the top of the booth.

The content on the banner is very simple, except for the logo of Meizizi milk tea, there is only one sentence.

"Hungry and sleepy, drink a cup of Meizizi milk tea!"

This is not a fraudulent advertisement, milk tea contains creamer and boiling water, which does have a certain effect of filling hunger and refreshing, of course, this effect will not be too obvious, but the advertisement also said that it is a little hungry and sleepy.

Mu Yuchen urged the advertising company to hurry up and make this advertising banner for him.

After all, it is a big customer of cooperation, and the advertising company is also relatively powerful, and dozens of billboards have been made in just one day.

After Mu Yuchen took the billboard, he first sent ten to Zhong Yaoyao, told her about the relationship between milk tea and breakfast and supper, and then took all the remaining advertising banners back to Longquan University Town.

The next day, this banner appeared on all the Meizizi milk tea stalls in the university town, and it became a sight in various canteens for a while.

This banner is indeed very eye-catching, as long as it is a person who passes by, there is nothing that cannot be seen.

This novel advertising slogan has also attracted the attention of many people, especially early in the morning, many people have not woken up yet, and they are not too picky.

Since this thing can solve the problem of small hunger and sleepiness, I happen to have both, so let's buy a cup and try it.

Many people who had never drunk milk tea at all, as well as those who had only drunk milk tea once or twice, were attracted by this promotional banner, and they all walked to the milk tea stall and decided to buy a cup of milk tea to drink.

Although Mu Yuchen had already told everyone this morning that the milk tea should be brewed in advance, and some people should buy it and let them take it away, but the stalls were not fully prepared.

The dozen or twenty cups they brewed were bought almost instantly, and all the rest were freshly brewed, and many people couldn't wait to choose to buy something else.

Despite this, on the first day of using the new banner, the sales volume still greatly surprised Mu Yuchen and Tang Xiru.

The sales of that day were 20 percent higher than the previous best day.

This is truly a terrific breakthrough!