Chapter 286: The Fiercely Competitive Mobile Phone Market
Han Zhifeng needs a mobile phone manufacturer, of course he does.
In fact, when it comes to mobile phone manufacturing, there are still a lot of foundries, but there is a problem, that is, there is no autonomy at all.
Now there are more than a dozen mobile phone foundries in Pengcheng, the most famous of which is the foundry established by Hon Hai Group, which is now working overtime in the construction process, and it is estimated that it will be put into use in one year.
But the problem is that Hon Hai is a large manufacturer, and its customers are mainly foreign computer manufacturers and brand-name mobile phone manufacturers, such as Apple, Nokia, Motorola and so on.
After all, the products of domestic manufacturers are low-end mobile phones, and the price is much lower than that of imported brand mobile phones, and the low profit and foundry fee are not high, and due to the attack of imported brands, there are new mobile phones of foreign brands listed every month, and the result is that the sales of domestic mobile phones are also unstable.
Therefore, Hon Hai's list of these mobile phones is ranked last, and the list of foreign manufacturers is completed first before finally completing these chicken lists, so sometimes delay is inevitable.
Of course, Hon Hai is such a cow, you can not come to Hon Hai to place an order, there are other foundries in Pengcheng, such as this Guowei.
However, it can be seen from the situation of Guowei that in terms of management level and international standards, the difference is not half a star, so the quality of the mobile phones they process is too poor, and the return rate is more than ten times higher than that of Hon Hai.
So in the end, almost none of the domestic foundries survived, so Hon Hai is relatively good, you can come here or not, feel free.
This is the current situation of domestic mobile phone OEM.
When Honor mobile phones and HiSilicon mobile phones were launched, because the sales of new domestic brands would not be too high, so the orders would inevitably be disliked by Hon Hai, and the delivery time would inevitably be delayed, which had a great impact on the brand and fatal impact on the company's launch strategy.
The company's competitors don't use other means, no need to expand publicity and suppress Honor mobile phones, as long as they take advantage of the advantages of more orders in Hon Hai, Hon Hai delays the production cycle of Honor mobile phones, then it will make Honor mobile phones stumble, and all marketing methods and strategies become a dead letter.
So now if you want to enter the mobile phone market and maintain the quality and reputation of your mobile phone, you can't do it without your own mobile phone factory.
Han Zhifeng told me about the situation,
"A mobile phone factory is necessary, but the purchase capital will be relatively large, for example, the investment in the equipment of a mobile phone factory with an output of 500,000 yuan will be about 150 million yuan,"
"It's a big investment,"
Such a large scale of investment also surprised Xue Na.
"Zhifeng, I also inspected the current mobile phone market, there are more than 30 mobile phone brands, hundreds of models, and new models are listed every month, are you sure that we can recoup our investment by entering this market?"
Xue Na was surprised that the competition in the mobile phone market was so fierce, which was different from Yongxin's avoidance of reality and attack the virtual, and used space and time to occupy a large market.
There are very few competitors who are not used for Blazing, there are only four or five in the country, and the main opponent is Teng Xun, who was acquired, and defeating this opponent is monopoly.
Foreign well-known brands in the mobile phone industry, such as Ericsson, Siemens, Nokia, Motorola, Samsung, Sony, etc., have invested a lot of mobile phone models in the domestic market, and some domestic mobile phones have also begun to prepare to enter this market, so the competition is too high, many domestic manufacturers are struggling to maintain, and now the share of domestic mobile phones is only more than ten percent, mainly relying on low prices to compete,
For the first time, Xue Na was a little hesitant about Han Zhifeng's decision.
"You're right, the competition is fierce and it's going to get tougher,"
What Xue Na didn't expect was that Han Zhifeng echoed her thoughts, which made her even more confused,
'Now well-known foreign brands are just using the style of foreign out-of-gas to dominate the domestic market, when our domestic brand market share expands, they will put advanced models into the market, and at the same time they will reduce the price of outdated models to compete for the low-end market with domestic mobile phones, at that time is the most difficult time for domestic mobile phones, basically the vast majority of domestic mobile phones either go out of business, or struggle in the lowest-end mobile phone circle, there is no other possibility. ’
Han Zhifeng saw that situation with his own eyes, Nokia and Motorola used high-end mobile phones to make huge profits, and used outdated mobile phones to hit the low-end mobile phone market.
The price of these mobile phones, which are quite mature and have chips, operating systems, is less than 1,000 yuan, which bankrupts the strategy of domestic mobile phones in the past of more than 1,000 yuan and 2,000 yuan to use the reserve price to fight the world.
Bodao, Panda, Haier and other mobile phones have closed down one by one, and the corpses of domestic mobile phone manufacturers in the market are everywhere, leaving only some small manufacturers to struggle in the lowest-end mobile phones with a price of more than 1,000 yuan or even hundreds of yuan.
"Han Dong, do you still want to enter such a cruel environment?"
This time it was Gao Xiaohe who asked the question, in her opinion, such a harsh environment is not a good choice for investment, she has followed Xue Na for the past two years, and the basic business judgment is still there.
Xue Na also nodded, she was very excited when she first accepted this task, but after looking at the market, she fell into a lost position, is it appropriate to invest a lot of money in this fierce competitive environment.
"Of course, because I'm not looking at the present, but in the future,"
Han Zhifeng's answer was very firm, so that the two of them could hear Han Zhifeng's firmness,
"People trapped in China may not be too clear, but in the field of mobile communications in the United States, whether it is the chip industry, operating systems and other software, or the computer and mobile phone hardware industry, there is a consensus, that is, this small mobile phone will become an office and entertainment terminal in the future."
Han Zhifeng patted his phone,
'For example, our QQ remote meeting office processing files, such as using the mobile phone to listen to music, take pictures, watch videos, play games, let's put it this way, everything we do on the computer can be achieved on this,'
What Han Zhifeng said made Xue Na and Gao Xiaohe feel incredible, is all this possible.
"Why, don't you believe it,"
Han Zhifeng smiled,
"Xue Na, you have been away from the United States for a long time, many things that happened there are unfamiliar to you, I can tell you that this consensus exists, their difference is in a few years, or in more than ten years to reach the progress I said, now Microsoft, Apple and some other companies have begun pre-research, and some chip manufacturers are investing heavily in the research of chip miniaturization, all in order to occupy the high-end of the industry on the day I said. ”
"I just know that Microsoft started developing indos CE a few years ago, and that's how they reacted to the handheld computer, and it is said that this system that has reached the 3.0 level is now developing a mobile phone operating system, and I also know that some mobile phone manufacturers are very concerned about this indos CE, whether to use Microsoft's system, but judging from the reports in the United States, it seems that there is a lot of debate within Microsoft about how much benefit the mobile phone operating system can bring, so this aspect is a little slow, and I know that they have not rebuilt the architecture because of this, but directly improved it from the PCindos system."
Xue Na was very unconvinced, and immediately retorted, she wanted to explain that she was not left behind.
"But did you notice Apple's iPod and her operating system?"
Han Zhifeng asked.
Xue Na shook her head,
"I know that Apple is working on a music player, which is said to be a revolutionary product, and many Americans expect it to beat Toshiba Sony and other Japanese products that occupy most of the American market, as for the operating system,"
Xue Na shrugged and said she really didn't know.
"The iPod is good, but the music player has never been a major product, it can't take on the mission of reviving a global company, for example, Sony also has huge investments and projects in other fields, Apple's new products are counting on the iPod as a branch product, is Jobs such a person?"
Xue Na thought for a moment,
"When Jobs was out of Apple for the first time, some people said that he was defeated by his own ambition and desire to control, and that he didn't understand the conservatism and short-sightedness of the rest of the board, who thought he was too crazy and would take Apple into a corner,"
Xue Na admitted what Han Zhifeng said that Jobs would never be satisfied with the marginal product of music players, which is in line with Jobs's self-setting.
"Steve Jobs is using the iPod and its operating system ios to explore the way, on the one hand to grab huge profits, on the other hand, to use this opportunity to improve the entire software and hardware system, and finally complete the mobile phone I said, this mobile phone is said to be revolutionary, this is the news we heard in the United States, this is the fist product that he led Apple back to the top,"
Jobs has laid out all this now, but this road is not easy to walk, but Jobs has walked down tenaciously, in fact, until 0506, Jobs still has a headache for the incomplete maturity of iOS, and even he organized Apple's engineers to work overtime to tackle key problems, and finally proved that he won the bet, and the advent of Apple's smartphone in 06 shocked everyone.
Now, of course, Jobs is still hiding his ambitions, secretly preparing, and he is ready to slap the world in the face with a strong sense of revenge, and slam the people who laugh at him and are ready to see his jokes.
His secrecy effect is so good, when he held the Apple mobile phone press conference, the mobile phone industry only knew about the existence of such a bug, and the Android system, which was celebrating the success of its own system, found that Apple had launched a mobile phone smart operating system first.
"That is to say, you are aiming at that time, right, if you guess correctly, by that time the current mobile phone world will collapse, many manufacturers will go out of business, after reshuffling you hope to become a giant in the industry at that time,"
Xue Na is very smart, she basically guessed Han Zhifeng's thoughts, Han Zhifeng smiled and gave a thumbs up,
"But why don't we get in late, isn't it too early?"
Xue Na didn't know when Jobs would succeed, but she thought that such a product would mature very late, and it would not be a pity to start over when the time came to enter the market.
"For the sake of patents, for the brand, for our own R&D and manufacturing team, in fact, the sooner the better, you should know this, otherwise even if we come up with a good mobile phone, who will recognize it, we are not Apple, they have 20 years of continuous innovation and new products, Jobs's name means restless, innovative and subversive,"
Han Zhifeng's sentence persuaded Xue Na that Jobs has been tossing in the American Internet technology industry for so many years, although Apple and him have experienced ups and downs several times, but as long as the products he presided over have the technical ability to subvert the past products in the market, in the PC era, he tossed IBM and other companies very lightly.
Therefore, the products supported by Jobs have a large number of fans in Europe and the United States, and Han Zhifeng is a self-made man, if he can't toss a fame like Jobs, who can pay for it, who can be full of expectations for the Honor mobile phone HiSilicon mobile phone, nothing.
"But how do you toss the reputation of the Honor mobile phone in the highly competitive market environment, let's talk about it,"
Xue Na had been persuaded by Han Zhifeng, and her worried look was gone, and she smiled with a rare charm.
Gao Xiaohe, who didn't know much about the Internet economy on the side, was confused, and could only watch the two of them discuss.
"It is necessary to take down a mobile phone factory first,"
Xue Na nodded in agreement,
"Then after the win, we must recruit management talents from Wanwan or Singapore, where there is a surplus of talents, which can improve the management level of the factory, improve product quality, and provide better supporting services for our mobile phone company."
"But obviously, our mobile phone is still on the market early, so before that, we have to find orders for the factories we buy, and the early stage is to find some domestic mobile phones that are selling well now, and they are very angry in those foundries in Hon Hai, this is the list that can be fought for, and then I plan to cooperate with China Mobile Unicom to launch contract phones together,"
"What kind of contract phone, is it like the kind of mobile phone with a package in the American market?"
Xue Na interrupted Han Zhifeng,
"Yes, it's that kind of mobile phone, although we don't make much, but we can give a big cake to companies such as China Mobile Unicom, do you say they are interested?"
Contract machines are very restricted, for example, one type of model can only be used for mobile or posthumous communication, it is impossible for both of them to be on the relationship, the two are competitive, and the profit of the contract machine is very thin.
Controlled by others, the profits are very thin, although the mobile giants put forward ideas, but the mobile phone manufacturers have no reaction, these two years is the time of the Great Leap Forward, the production capacity of the factory is not enough, to produce such a product for you, and most of the profits belong to you, this is impossible, so now the contract machine has not been established, this is Han Zhifeng's opportunity.
"Are you using these machines to level up mobile phone companies and mobile phone factories, factories and companies have profits, design and manufacturing have been trained, and then launch their own models,"
The corners of Xue Na's mouth curled,
"Yes, I have to earn back the money from the acquisition of the factory,"
Han Zhifeng laughed,
"Say, did you push me to the position of CEO of Honor Mobile for the sake of contract machines?"
Xue Na gritted her teeth and waited for Han Zhifeng,
"Of course, since you have some background, why don't you take advantage of it, I went to China Mobile, Unicom, who of them know me as a small businessman, right, I said this contract machine this suggestion, and made it clear that it is powerful, and they also recognize that this is a big profit growth point, but when you turn around, there may be a hard relationship with the manufacturer to pry the live and leave me aside, I am not a huge loss,"
Han Zhifeng grinned,
"It's different when you go out, although you don't ask for an excessive share of the company, but as soon as you come out, I'll ask who dares to pry into the glorious business, and can withstand the anger of my Miss Xue."
Han Zhifeng said flatteringly.
Han Zhifeng will not use Xue Na's identity to develop land, loans, and annex shares of state-owned companies, but it is not too much to use Xue Na's identity to obtain a contract for the contract machine.
"I knew you weren't well, huh,"
Xue Na's Danfeng eyes were cold, and she said coldly.
Han just laughed.
Gao Xiaohe on the side knew that the two of them were playing tricks, so he immediately concentrated on bowing his head to deal with the meal, and it was best to pretend to be stupid at this time.
"Why didn't I have a good heart, I was hoping that one day you would stand on the stage of a press conference and release a disruptive product, when you stood at the center of the world, attracted everyone's attention, and became a world-renowned CEO, I did so much for you, and you actually said that you didn't have a good heart, and the world is unreasonable,"
Han Zhifeng said that he was very aggrieved.
Snort, Gao Xiaohe lowered his head and finally couldn't help laughing.
Xue Na couldn't help but throw a punch at Han Zhifeng, and Han Zhifeng grabbed Xue Na's embroidered fist in his hand.
Gao Xiaohe lowered her head and didn't know that Liu Hao and Zhou Gui turned a blind eye, and Xue Na couldn't bear it, she stared at Han Zhifeng and showed her teeth and threatened,
'If I don't let go, I'll bite,'
Xue Na whispered.
Although she whispered, Gao Xiaohe, who was on the side, still heard it clearly, and her shoulders kept shaking, making Xue Na's face even redder.
"Then I'll wait,"
Despite saying that, Han Zhifeng still let go, he was afraid that Miss Xue would dare to do anything if she was really in a hurry.
Xue Na withdrew her hand and glanced at Han Zhifeng fiercely, but the smile on the corner of her mouth betrayed her state of mind.
"Now tell me how you launched our featured phone, and if you say something that satisfies the CEO, I'll forgive you,"
Xue Na put away her smile and said.
"Take the path of Apple, entertain and socialize,"
"How to say,"
Xue Na asked curiously.
"We play two cards, since the music player is so popular, indicating that there is a huge demand in the field of music, then we will launch a music mobile phone, other hardware can be general, enough to use good quality on it, but in terms of music player must be unique, so that young people think of the mobile phone is our music mobile phone,"
Han Zhifeng said his plan,
"Well, it's a good idea to create a phone with a distinctive character,"
Xue Na nodded, it is not advisable to compete in an all-round way, so take the lead in a certain market segment.
"Then there is the main camera phone, as long as the clarity of taking pictures is mentioned, the fool automatic type thinks of our mobile phone,"
Han Zhifeng put forward another point,
"This photo function is also good, and can be used as a secondary option,"
Xue Na nodded again,
'Not just good, I think in the future this demand will be more than music,'
Han Zhifeng shook his head.
'I can't think so, there's such a big need,'
Xue Na said speechlessly.
'The Internet has entered the era of social networking, and now we can send photos to distant friends, of course, in our country we still have to popularize fiber optic lines, but it is a matter of the past two years, think about if you buy a good clothes, take a picture of it for your girlfriends to see and be happy with you, and see good scenery in other places to share with friends and relatives... ’
As soon as Han Zhifeng said this, Xue Na and Gao Xiaohe's eyes lit up, yes, in order to share the bits and pieces of their lives with their parents, relatives, girlfriends and friends, this shooting function is very needed, and the effect must be good, so that their image and those beautiful scenery will not be tarnished.
"Think about communicating these photos with each other in our QQ, which is a social network, passing on the appearance of the product in the business, etc."
Han Zhifeng described another scene after the combination of mobile phone and QQ, Xue Na looked at Han Zhifeng with a complicated expression,
"You've planned everything a long time ago, haven't you, starting with Blazing Edge, haven't you?"
"I can only say that everything depends on whether the sky is as people wish, and it is futile to have ideas without capital and ability, but I am going very smoothly now, but I don't know the future,"
Han Zhifeng looked at Xue Na honestly.