Like the exclusive naming right, this model of advertising, in fact, is by no means the first creation of Ye Qiu in China, but like TV programs also do this exclusive naming right, then there is really no precedent in Huaguo. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

The most shocking thing is that the price of this exclusive naming right is comparable to the price of the previous mainstream roll advertising.

It is conceivable that after today's bidding for "Real Man" is reported, the advertising of Huaguo's television industry will usher in a new advertising model.

The advertising revenue of TV dramas and variety shows will definitely reach a new height.

Besides, this is not over, there is also the "corner mark" advertisement mentioned by Ye Qiu before.

The word corner mark is easy to understand, and the TV station's logo display is actually a corner mark, but this is really the first time that the corner mark is used to implant ads.

"Real Man" and Deep Blue TV undoubtedly became the first to eat crabs.

Although the auction of corner advertisements cannot be compared with the advertisement of patch advertising and naming rights, it has also won more than 20 million prices.

In fact, in addition to the price of the patch advertisement, which is quite normal, in fact, whether it is the naming right or the corner label advertisement, because it is the first time it appears, the actual auction price is indeed a little high.

Today's bidding meeting is undoubtedly special for the manufacturers or media reporters present.

However, this is not over, and then Ye Qiu proposed another one, which can be said to be a new way of product placement.

If patch advertising is the mainstream of Chinese TV advertising at present, then the exclusive naming right and corner mark are undoubtedly a new model of TV advertising, but these two are not difficult to understand, and many people can understand what it means.

However, the implantation method that Ye Qiu proposed next is undoubtedly the first one.

Because, the exclusive naming right, the corner mark, although it is also a new model, but after all, I have heard more or less, but Ye Qiu's "pressure screen strip" advertisement, everyone is at a loss.

"What is this screen strip?"

"I haven't heard of it."

"I've only heard of screen pressing, but I've never heard of screen pressing."

"Could it be Ye Qiu's first initiative again?"

"Quite possibly."

In fact, the product placement of the screen strip, let alone China, has not yet appeared in Europe and the United States during this period.

After listening to Ye Qiu's introduction, everyone had to write a word in their hearts.

"Damn, it turns out that advertising can still be played like this?"

"Did you find it?,The patch ads of "Real Man" seem to be a little less, in addition to the beginning and end of the film, there are only 40 interstitial ads in the middle, according to the 15 seconds of an advertisement, there are only 600 seconds of 10-minute interstitial ads, and a half-hour program, there are only 10 minutes of advertising time, which is really ......."

"Now many viewers are complaining that there are too many advertising hours for TV dramas and variety shows, and some netizens on the Internet joked that it is not TV series advertisements now, but advertising TV series, and the more than 90-minute program of "Real Man" has only a short 10-minute advertising time, which will definitely create a good reputation in this regard, but in fact, the advertising revenue of "Real Man" has not only not decreased, but has more than doubled compared to the past, which is amazing."

"More than that, right? You can imagine that once the situation of this bidding meeting is reported, you can imagine what kind of impact it will have on the entire TV industry? ”

"Everyone has to be thankful, Ye Qiu, the initiator, because today's advertising methods, such as exclusive naming rights, such as corner marks, and screen pressure strips, can actually be used in TV dramas, and even any program can have an exclusive naming right, how much advertising revenue can be added to the TV station at this time?"

"Also, these advertising models are the first to be used by "Real Man", which is a huge publicity for "Real Man", which is amazing, I really don't accept it."

Several media reporters were there to discuss with admiration.

In the end, the advertising bidding for "Real Man" officially ended, and in the end, the advertising fee for the first season of "Real Man" was sold at a sky-high price of nearly 200 million.

In this era when many TV stations only have one or two hundred million advertising dollars for a whole year, or even less than 100 million, Deep Blue TV can be said to have released a big satellite, and the advertising cost of a program exceeds the advertising revenue of many TV stations for a whole year.

In fact, if it weren't for the publicity bonus of grabbing the first, it would have been impossible for this advertising tender to sell at such a high price.

This is also the reason why Ye Qiu invited so many media to come. It has virtually increased the influence of this advertising bidding meeting.

However, then again, this is also because the market is not mature yet, otherwise, a place where such a popular program can be operated, not only TV commercials?

In later generations, brand-name variety shows, many times, advertising revenue accounts for less than half of the IP value.

Of course, it is obviously unrealistic to want to operate a huge IP now.

But even so, when he heard that the advertising bidding meeting had sold a total of 200 million advertising dollars, Wang Dong was a little confused.

When did a variety show become so profitable? Of course, Wang Dong can't help but feel a little distressed, you know, these advertising fees are half of the golden film and television.

However, in addition to being distressed, Wang Dong quickly corrected his mentality, if he really let the TV station do this show by himself, even if it can be as popular as "Real Man", it is almost impossible to have such a big profit.

The key is, Ye Qiu!

It's not the first time that Wang Dong has cooperated with Ye Qiu, but when he was on Mango TV before, he also had the popular talent show "Dream New Song", but Ye Qiu didn't take out these things at that time.

Ye Qiu is not kind? I really can't say that, no matter how high the advertising revenue of "Dream New Song" is, Ye Qiu can't share it, why should people give you advice?

However, this Ye Qiu is really a demon, this time not only Deep Blue TV and himself will benefit, but all TV stations in China will benefit from this.

Even in the distance, the entire film and television industry in China will benefit from this, why?

Because, these new advertising models that Ye Qiu came up with mean that a TV series, a variety show, and a TV show can get a lot more advertising revenue than before.

So in the same way, will the price of TV stations buy TV episodes also increase? Especially those TV dramas or TV shows that have potential.

In this way, it can also stimulate the development of the entire film and television industry, so Ye Qiu really released a big satellite this time.

Of course, this also depends on the effect of buying these advertisements at a sky-high price this time, and whether it is worth the money.

However, no matter what, if Ye Qiu was a well-deserved creative master in the advertising industry before this, then now, Ye Qiu can definitely be regarded as the first person in the advertising industry.

In Huaguo's advertising market, at present, TV advertising definitely occupies the largest share, and Ye Qiu's several advertising model ideas, exaggeratedly speaking, have at least doubled the output value of the entire TV advertising industry.

The value of creativity can be said to be vividly reflected here! (To be continued.) )