Chapter 817
So Jinxiu went to the hardware factory to order a batch of small iron boxes, just like the small iron box style of BaiX Ling, which is half smaller than the box.
The box is white throughout, except for the golden magnolia flower and the logo printed on the lid, there is no other decoration, which looks particularly elegant.
Because it is used to hold cream, the quality of these iron boxes is very demanding, but fortunately, the quantity of Jinxiu is very large, so although the price is a bit high, it is not expensive overall. After all, this is used for advertising, if there is a problem with the box, it will not play an advertising role at that time, not to mention, it will smash its own signboard.
The box plus the cream costs less than a triangular dollar. Although it looks cheap, it's all given for free, and there are a lot of them, so it's worth a lot.
Jinxiu plans to wait for this batch of trial outfits to be released, and then pull Liang Xiao over to shoot an advertisement and broadcast it on S Province TV for a period of time. As for other provinces, if conditions permit, television advertisements will be broadcast, and if they are not allowed, newspaper advertisements will be made, and in short, propaganda must be done. If you don't open up awareness, how can you attract customers?
The people's concept of consumption is still very simple, and what can be advertised is a good thing. It's all on TV and the newspapers are all on it, so what can be the difference?
I have to say that Jinxiu still touches the minds of the people quite thoroughly.
Of course, quality is the most critical, after all, people are not stupid, things are not good, and if you buy it once, you won't buy it a second time. Advertising is only a means to open up awareness, and quality is the most fundamental thing to retain customers.
As soon as the raw materials ordered from abroad arrived, Yuyan Cream officially began production.
From the process of the first ingredient to the final filling and packaging, Jinxiu has personally participated.
Yang Li and Xu Ling naturally got out of the workshop. This batch of Yuyan Cream was a recipe taken by Jinxiu herself, and the two of them didn't come in handy, just like playing soy sauce.
Yang Li usually has to go back to school to attend classes, and he comes here to work after class.
Xu Ling stayed in the R&D room all day long.
Both of them are in contact with the skin care industry for the first time, although they have learned something related to this, but they are like a mountain across the line. Fortunately, the two are not separated by a line, so it is not too difficult to explore.
Jinxiu didn't care about them, and let the two of them toss. Although she has many formulas in her hands that are higher than this era, she can't rely on them all. If you want to make your own brand, you naturally have to have something you have developed. She has so many high-quality formulas, and it's not hard to improve them and make something better.
In his spare time, Jinxiu also tossed with the two. Although she didn't study chemical engineering, after all, she had been making up for it for so long, and she found it very interesting to have two semi-professional people on the side to guide her.
During the period, he also followed those recipes from time to time, pretending to inadvertently give some very useful opinions to the two, which made the two stunned. Looking at the adoring eyes of the two, Jinxiu's heart was so empty.
The product is too simple, and the three of them tossed out hand cream and handmade soap for washing their faces in the R&D room.
Hand cream is very cheap, a large piece of money, and handmade soap is not expensive, five dimes a piece. The formula of hand cream is completely different from that of Yuyan cream, and the effect of rubbing it on the hands is also very obvious.
Yang Li was worried that as soon as this hand cream was launched, it was estimated that it would cover the limelight of Yuyan cream. After all, what can wipe your hands can naturally wipe your hands too.
Jinxiu said with a smile: "Don't worry, how to sell the product doesn't depend on the salesperson's mouth." Besides, I am confident that those who have used Jade Face Cream will no longer be willing to wipe their faces with hand cream. ”
After all, no matter how good the effect of hand cream is, it can't compare to the effect of jade cream. People who can spend a dollar on hand cream will be reluctant to spend money on jade cream? This brand of hers has never intended to be a low-end product. The people she identifies as consumers are also people who can afford the clothes in her store. So she didn't care too much about Yang Li's worries.
The handmade soap is particularly beautiful, heart-shaped, with a three-dimensional rose shape on it, and there are three colors, white, pink, and purple. It looks great together. Milk and honey are added to it, the taste is fresh and elegant, after washing the face, it will not be as dry and tight as soap, and it is another popular product after the jade face cream of Jinxiujia.
The production process of handmade soap is very simple, but there are some things that need attention, so Jinxiu made a small workshop and recruited two more employees to come in.
These recruited employees have signed confidentiality agreements, and if there is a leakage of the formula, they need to pay a large amount of money. When the employee signed this agreement, Jinxiu made it very clear that these agreements are protected by law, as long as they are signed, they are legally valid, and once they are violated, they must be compensated according to the requirements of the agreement.
So the employees are very cautious, and Splendid is very relieved.
By the time the first batch of Yuyan cream, hand cream and face soap officially entered the branches of "Splendid Clothing Fang", it was already a month later.
This month has been busy, and it has really passed very quickly, and it is almost New Year's Day in the blink of an eye.
On New Year's Day, it's time for "Splendid Clothing Fang" to do preferential activities.
The preferential activities of "Splendid Clothing Workshop" are only done three times a year, May Day, National Day, and New Year's Day.
Because of the intensity of the activity, the business is very hot, and the three-day event can top the total sales of a branch for one or two months.
Jinxiu is not afraid of business after the event, after all, the new fast, there are many new models on the market every month, and there are not afraid that customers will not come to the door.
"Splendid Jade Face Cream" and two other products have just entered the market and are completely unwell-known. Each branch has a glass counter in the window, and these three simple things are placed in it. But the counter was covered with white flannel, and a layer of pink fake petals was spread, and then the three products were put inside, and it suddenly became foreign and eye-catching. It doesn't matter if you enter the store or not, you can see it at a glance.
For these three things, Splendid also deliberately placed a waiter at each counter to promote these products.
Customers who enter the store can't help but ask: "Splendid Jade Face Cream, what is this for?
As long as the customer asks, the waiter will introduce you carefully and carefully. Then take out a sample bottle and apply it to the customer's hand and let them feel it on the spot.
After the customer asks for the price, the waiter will not force the sales, but smiles and takes out the trial packs of those small tin boxes and gives them to the customers, so that they can try them for a while.