Regarding the early sales of Zhenxiang soybean milk, Zhenxiang Food's estimates are very conservative.

The main reason is that Zhenxiang Food Company has not invested resources to promote Zhenxiang soybean milk, mainly relying on the drainage of Zhenxiang ice cream to attract consumers.

In such a situation, Zhenxiang Food Company does not think that the effect will be good, and it will not have such a high estimate.

Therefore, Zhenxiang Food Company will set a passing line of 50,000 bottles for the first day of sales of Zhenxiang soybean milk, and if it can reach 80,000 bottles, it is already the best result.

But what I didn't expect was that Zhenxiang soybean milk brought such a big surprise on the first day of listing.

In just one day, the sales volume of Zhenxiang soy milk has exceeded 200,000 bottles, and during this period, multiple sales outlets have applied for replenishment many times.

This is still not available in many places now, only a few sales points have Zhenxiang soybean milk on the shelves, if the sales points of Zhenxiang soybean milk can be several times more, the effect will definitely be better, and the sales volume is more than 200,000 bottles.

The first-day sales of 200,000 bottles were four times the passing mark and more than three times the highest estimate.

In fact, Su Rui did not expect that the sales of Zhenxiang soybean milk on the first day would be so good, and it would directly exceed 200,000 bottles, which was also a very unexpected effect for him.

The main reason why the sales of Zhenxiang soybean milk on the first day can exceed 200,000 bottles is because of the drainage of Zhenxiang ice cream, which has brought the first batch of consumers, and the most important point, without this group of consumers, the sales volume would not be so high.

In addition, the taste and texture of the soy milk itself is attractive, which is also a very important point.

Many consumers can't help but buy it again after tasting Zhenxiang soy milk, and they want to drink it again, so to speak, the first batch of consumers who buy Zhenxiang soy milk, at least half of them go back to the supermarket to buy more than once, and buy more than one bottle.

Therefore, the average consumer who attracts Zhenxiang ice cream to Zhenxiang soy milk buys at least two bottles, or even three or four bottles on average, which is why there are 200,000 bottles.

If these consumers did not make repeated purchases, it would be impossible for Zhenxiang soybean milk to have 200,000 first-day sales.

Therefore, the drainage of Zhenxiang ice cream is really important, and the effect is also very good, but it still needs to be attractive enough to Zhenxiang soybean milk, if it is not good enough for its own quality, consumers will not buy it again, then the sales will be at least half less, or even only a quarter of the original is possible.

From this point of view, it has actually shown that the charm of Zhenxiang soybean milk is great, and it is enough to attract consumers.

However, this is not surprising, you must know that when Su Rui just cooked Zhenxiang soy milk, he himself changed a lot of bowls, and even solved a pot by himself, and when other people drank this kind of soy milk for the first time, it was the same, at least a few cups at a time, and now consumers who have drunk Zhenxiang soy milk for the first time will buy it again to drink, it is not surprising.

Such a delicious soy milk drink, how to drink only one bottle, especially the first time you drink it, of course, you have to drink a few more bottles to enjoy it.

As a result, the sales of Zhenxiang soybean milk on the first day were 200,000 bottles, which is a normal result.

If there are enough sales points and sufficient supply, the sales volume on the first day may double to 400,000 bottles, even if it is 500,000 bottles, it can be expected.

However, now there are only 200,000 bottles, which is actually a very good result, at least several times higher than the previous estimate.

Su Rui is already very satisfied with this result, and it can even be said that it exceeded his previous expectations, and it is far exceeded, he never expected such a good first-day sales before.

If it was a few days before this sales were made, he didn't think it was strange, because he felt that Zhenxiang soy milk was worthy of this sales, but with 200,000 bottles sold on the shelves on the first day, he felt that it was an unbelievable achievement.

After all, the publicity of Zhenxiang soybean milk is really very small, the only publicity, that is, the drainage of Zhenxiang ice cream, even merchants are reluctant to recommend Zhenxiang soybean milk because of profits, plus there are few sales points, in this case, the sales can reach 80,000 bottles, which is already good, I didn't expect that it will be directly 200,000 bottles.

Such an achievement is indeed unimaginable, and it can even be regarded as a miracle in business.

Of course, Su Rui is not satisfied with this, he feels that this result is already quite good, and he hopes to make persistent efforts.

After the sales statistics came out, Shen Qing called him as soon as possible, and also discussed with him what to do in the future.

The sales performance of Zhenxiang soybean milk on the first day is so good, and some corresponding plans can be implemented, even in advance, which requires corresponding changes to maximize benefits.

"After Zhenxiang soybean milk was put on the shelves, due to the hot sales, merchants who were originally reluctant to put Zhenxiang soybean milk on the shelves now hope to cooperate with us, hoping that we can supply them with Zhenxiang soybean milk. Shen Qing said on the phone.

Su Rui was not surprised by this situation, this is not the first time this kind of thing has happened, it has already happened once in Zhenxiang Ice Cream before.

After all, Zhenxiang Ice Cream and Zhenxiang Soybean Milk of Zhenxiang Food Company are both with high ex-factory prices, and the profits of merchants are not high, and it is normal to be reluctant to put such goods on the shelves, but when they see the hot sales, they can't help but come back to ask Zhenxiang Food Company, which is also normal.

Now Zhenxiang soybean milk allows many businesses to see the opportunity to make money, although the profit is low, but the small profit is quick turnover, the sales volume is considerable, and the contribution of profits is not a lot at all, so it is also a normal choice to look back and cooperate with Zhenxiang Food Company.

Hearing this, Su Rui said directly: "Then what do you think?"

"I think cooperation is the right thing, in order to increase the market share of Zhenxiang soybean milk, the more sales points the better, but not to cooperate with them now, the output of Zhenxiang soybean milk is not high, I think it should be given priority to the current partners, as for the partners who want to join now, first after a period of time and then supply Zhenxiang soybean milk, so that people from the outside world can know that the priority and the company's cooperation with the business is a priority, so that next time, when we launch new products, we can let these prices actively cooperate and cooperate. Shen Qing replied.

In this regard, Su Rui agrees, if these businesses want to cooperate, Zhenxiang Food Company will cooperate with them immediately, it is not that Zhenxiang Food Company is very low-end, and it is also unfair to the partners who have been cooperating, and it is appropriate to hang them for a period of time before cooperating with them.