Regarding the sales of Zhenxiang soybean milk, Su Rui still thinks it is very good.

The main reason is that the sacrifice of Zhenxiang ice cream is very popular, and many consumers come to buy it every time period, which has successfully made a lot of contributions to the drainage of Zhenxiang soybean milk.

If it weren't for Zhenxiang Ice Cream, the sales of Zhenxiang Soy Milk would have been very bad.

No matter how high the nutrition and taste of Zhenxiang soybean milk are, when it is sold in the early stage, consumers do not know how good the nutrition and taste of Zhenxiang soybean milk will be, and will only regard it as an ordinary soy milk drink, or even know the existence of Zhenxiang soybean milk.

In this era, it is no longer that the aroma of wine is not afraid of deep alleys, even if the wine is really fragrant enough to float out of the alley, but it still takes a lot of time to attract consumers, and it will be very difficult to endure in the early stage.

Therefore, in these days, publicity is very important, and many companies are also investing heavily in publicity, even accounting for the majority of the cost.

For some companies, the product does not have to be good, but the publicity must be in place, and the publicity is not uncommon, and many companies make quick money from it.

Because, for consumers, if there is no comparison, it is difficult to know what deficiencies there are between the products, after seeing the overwhelming publicity, after being bombarded by brainwashing advertising, they will feel that the product is good, under the psychological effect, the evaluation of this product will be unconsciously higher than the actual experience.

Many companies have seized this point and invested heavily in publicity, and many of them have been successful.

This situation is common in all walks of life, Su Rui is very disdainful of this, thinking that this approach is putting the cart before the horse, if a company wants to develop in the long run, it still focuses on the product itself, rather than focusing on research and publicity.

Of course, no matter what, this is a good indication that publicity is very important to the product.

And now, Zhenxiang soybean milk has been listed so suddenly, but Zhenxiang Food Company has not invested any resources in it, there are no publicity activities, and consumers do not know the existence of Zhenxiang soybean milk at all.

If it weren't for Zhenxiang Ice Cream to drain Zhenxiang soy milk, it would really be a publicity plan.

Fortunately, Zhenxiang Ice Cream did not disappoint, bringing a lot of sales to Zhenxiang Soy Milk, so as not to have a dismal sales on the first day.

Even if the output has been fully improved, it is still in short supply, and there are often out-of-stock situations in the market, and it has not been put on the shelves in many places, which shows how popular Zhenxiang ice cream is.

Therefore, if Zhenxiang ice cream can drain Zhenxiang soybean milk, it is actually a good publicity, and it is free publicity, without investing a penny, but it can get good results, which is rare.

Of course, Zhenxiang ice cream can bring the first consumers to Zhenxiang soy milk, so that its first day of sales has a good result.

But whether Zhenxiang soybean milk can rise in the future mainly depends on Zhenxiang soybean milk itself.

If Zhenxiang soybean milk is not good enough to satisfy consumers, then even if the drainage effect of Zhenxiang ice cream is good, it is only a wave, and the first batch of consumers will not buy it again after buying it once, that is, the sales will be better at the beginning, and then the sales will get worse and worse, and finally it will become an ordinary soy milk drink, or even no one cares.

Therefore, if you want these consumers to become repeat customers and take Zhenxiang soybean milk as the first choice in the future, it depends on whether Zhenxiang soybean milk itself has this charm.

Su Rui doesn't think there is a problem with this, with the charm of Zhenxiang soy milk, it is enough to make people who have changed it once like it, and there is no need to worry that these consumers will buy it once and then stop buying it, as long as they try it once, they may become die-hard supporters of buying it again and every day.

Because, the charm of Zhenxiang soy milk is indeed very big, so big that people who don't like soy milk can like it, which is enough to answer all the questions.

Because of this, as long as Zhenxiang ice cream can drain Zhenxiang soybean milk in the early stage, then there is no need to worry about no sales later.

As long as a certain number of consumers are attracted in the early stage, even if they are no longer promoted and no longer rely on Zhenxiang soybean milk to attract traffic, there is no need to worry about the decline in sales, but because of the good reputation, the sales will continue to increase.

Su Rui is still confident in this, which is not difficult to complete for Zhenxiang soybean milk.

And now, the sales of Zhenxiang soybean milk are already good, at least on the first day of listing, this kind of sales can be achieved, in fact, it is already considered a success, much better than he imagined.

Of course, Su Rui didn't just look at a supermarket and come to this conclusion, a supermarket doesn't mean anything.

In fact, he went to several supermarkets and other sales outlets, and found that the situation was similar, and the sales of Zhenxiang ice cream were very hot, and it also provided a lot of sales for Zhenxiang soybean milk.

Therefore, the sales volume of Zhenxiang soy milk today will definitely be a good number.

In fact, the result is indeed as Su Rui expected, the first day of sales of Zhenxiang soybean milk is indeed a very good number.

According to the statistics of Zhenxiang Food Company, on this day, Zhenxiang soybean milk has successfully sold 200,000 bottles.

The first-day sales of 200,000 bottles are much higher than Su Rui's estimate, and even Zhenxiang Food's own estimated sales of Zhenxiang soybean milk are not as high as 200,000 bottles, only about 80,000 bottles, and the qualified line is 50,000 bottles.

After all, Zhenxiang Food Company did not invest any publicity in Zhenxiang soybean milk, and only relied on the drainage of Zhenxiang ice cream, so it thought that the sales in the past few days were not much better.

This time, Zhenxiang Food Company set a passing line for Zhenxiang soybean milk, which is 50,000 bottles, and when it is put on the shelves on the first day of sale, 50,000 bottles can be sold, which is already considered a passing result and a completion of the goal, and the highest estimate is only 80,000 bottles, which is already a very successful first-day sales.

In any case, everyone doesn't know what the drainage effect of Zhenxiang Ice Cream will be, and they don't know how high the conversion rate is.