Chapter 481: Free is king
On the day Taobao was launched, after the promotional videos of the stars were uploaded. Pen × fun × Pavilion www. biquge。 info
The influence is huge, and the search data of the day shows that the keywords of these stars' stores are very popular in the search.
And the news on the Internet about celebrities collectively opening online stores is also spreading.
If it is a hundred ordinary people who open an online store, it may not be news at all, but more than 100 celebrities open an online store, this is definitely big news.
And the stars have their own huge fan bases, so Taobao became popular.
Is it possible to open a store online? This is a surprise to some people who don't have a lot of Internet access and haven't shopped online.
Is it true that Taobao is completely free to open a store? This is the question that some online store owners on EPRO have wondered.
And some fans will be curious to see what their idols sell on Taobao after learning that their favorite celebrity idols have opened stores on Taobao, whether they want to buy them or not.
For a while, opening a store on the Internet and opening a store on Taobao became the hottest topic.
In fact, online stores, online shopping is still a very unfamiliar thing for many people, especially individuals who open stores on the Internet.
Although Yibao has supported individuals to open stores in the early days, because Yibao adopts the cost of product login, even if the money collected is not much, it will still discourage people who are originally interested.
And Taobao, opening a store is free, not just a slogan, but a reality.
Some merchants on Yibao have found business opportunities to open online stores on Taobao, especially after Taobao was launched, and released a Taobao daily traffic data on the first day.
Although Taobao is a new platform, because it is directly hung under the world mall, coupled with the publicity of many celebrities, the traffic is actually not low.
Although it is still a little worse than the current C2C overlord Yibao in China, Taobao has just been launched and is free, and the most important thing is that there are not many online stores on Taobao website at present.
As a result, many Yibao store owners have tried to register on Taobao and then open an online store.
As a result, they were pleasantly surprised to find that because Taobao currently has not many stores, the traffic of the store is much better than that of Yibao.
Even because the number of online stores is not enough, Taobao even recommends some new online stores for free.
Moreover, the sellers of Yibao found that Taobao was much more convenient than Yibao, and the biggest headache for them was not the problem of fees, but the inability to communicate with buyers.
For this reason, the transaction rate is actually very low on Yibao, but it is different on Taobao.
Taobao has launched a customer service software that allows buyers to communicate directly with sellers online.
Although their workload has increased a lot as a result, the closing rate has also increased a lot.
In fact, many buyers often ask a lot of questions when they see a product they want to buy, and there are only a few people who really place orders directly.
As a result, these first batch of crab shopkeepers found that their business in a day on Taobao was actually higher than the turnover in a week on Yibao.
Chen Jun is an old tailor who runs a tailor shop at home, usually taking orders for some custom-made clothes, and selling some clothes that he has cut by hand. It's just that now people are becoming more and more greedy for convenience and like to go to clothing stores to buy ready-to-wear clothes, so Chen Jun's store business is not very good.
On this day, Chen Jun's son Chen Shao, who was still in college, suddenly gave Chen Jun an idea.
"Dad, why don't you open an online store online? Chen Shao said suddenly.
"What the hell? Open a store online? Can you still open a store online?" Chen Jun looked inexplicable.
"Why not? Recently, a lot of people have opened stores on Taobao to sell things. Chen Shao said.
"You see, this is a clothing store, and they sell dozens of clothes in a day. Chen Shao opened a shop selling clothes and pointed it out to Chen Jun.
"But people sell brands, and the price is so low, I do hand-cutting, can I sell it? Moreover, I don't know how to ...... computer" Chen Jun hesitated.
"You don't understand, I can teach you, it just so happens that I'm on summer vacation, Dad, you're so smart, you can definitely learn. Chen Shao said.
"However, hand-cut clothes, I'll look for this. Chen Shao said and typed in the Taobao search bar, hand-cut and made clothes, and the result was really there.
Chen Shao opened the shop and pointed to the picture to show his father: "Dad, you see, this is also handmade clothes, and many pieces are sold in one day, Dad, your craftsmanship is so good, I believe someone will like it, right?"
"This ......" Chen Jun was a little moved, but he still felt a little unreliable.
"Dad, anyway, Taobao is free to open a store, even if it can't be sold, we won't lose money, but if it happens, you won't have to worry about running out of business in the future, right?" Chen Shao persuaded him.
"It's free, let's open it. Chen Jun nodded when he heard that it was free.
As my son said, it's free anyway, and it doesn't cost money, but if it really happens, then you don't need to worry about running out of business in the future.
Chen Shao then began to register an account, and while registering, he also gave his father some Internet-related knowledge.
The Chen family's handmade clothing store was opened.
Chen Shao began to upload some of the finished clothes from his father's store, and after thinking about it, he took photos of the interior of the Chen family's handmade clothing store and uploaded it.
As a result, the day after the store was approved, not long after it was launched, Chen Shao was excited that someone came into the store to consult.
Chen Jun may not understand other aspects, but when it comes to making clothes, it is the first way, because he can't type, so Chen Jun dictates and Chen Shao types.
The other party wanted to make a cheongsam, so Chen Jun took out the album and asked Chen Shao to take pictures and pass it to the other party.
As a result, I didn't expect that within 24 hours of opening the store, an order was closed.
However, Chen Jun still doesn't believe that he can do business online, but he didn't expect that this is just the beginning, because of Chen Jun's professionalism, only one or two of the few people who came to consult said that they still wanted to consider it, and the others placed orders directly.
As a result, a few days later, when the clothes are ready, the courier goes out, and then the other party receives the goods.
When Chen Shao transferred the money in Alipay to his father's bank card, and received a text message from the bank, Chen Jun finally believed that opening an online store could really be done.
Chen Jun and his son are just a microcosm, and similar scenes are happening in many places across the country.
In addition to the shopkeepers who originally opened stores on Yibao, some of the shopkeepers who originally had physical stores, and some people who opened stores with the mentality of giving it a try.
For those shopkeepers who originally opened stores on Yibao, they found that on Taobao, not only did they save the landing fees for those products, but they were also able to communicate directly with buyers, which improved the transaction rate and the cost was lower.
For buyers, the third-party guarantee payment of Alipay launched by Taobao and the complete claim process make buyers feel at ease.