In fact, the current Taobao network is far from perfect, and many things have not yet been launched, such as the credit evaluation system, such as the seven-day return system, such as the buyer's real-name system, such as the deposit system, and so on. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

However, even so, Taobao's free strategy still has an impact on C2C e-commerce, and the first to bear the brunt is naturally Yibao.

Tang Jun is the new president of Huaguo who succeeded Sun Jindong's Yibao.

For the strategy of suddenly making efforts, more than 100 celebrities collectively opening stores on Taobao and promoting them for free, Taobao suddenly became well-known.

Although Taobao is still not comparable to Yibao, in just one month, Yibao, which was originally a dominant company, has lost more than 10% of its market share, and it is still rapidly losing the market.

Therefore, Tang Jun couldn't sit still.

EPRO corporate headquarters, conference room.

"According to the latest data, Taobao has gained more than 10% of the market share in just one month with its free strategy, and most of this is grabbed from our Yibao. Therefore, we cannot continue to let this go on, and we must start suppressing it now. Now let's talk about how we should deal with the menacing Taobao. Tang Jun swept the top management of Yibao and said.

Liu Ying, the person in charge of the publicity department of Yibao, said: "Taobao can attract celebrities to open stores on Taobao, and we can also do it, and we have more advantages, after all, the current Taobao is inferior to us in terms of scale, market share, and users compared to our Yibao." ”

The person in charge of the marketing department also said: "The most attractive thing about Taobao is their free strategy, but free is good for sellers, but for Taobao, there is no profit model, I don't believe that Taobao can always be free, so we can also engage in a limited-time free activity, so that everyone can open a store for free, I believe that sellers know how to choose, after all, our Yibao users are not Taobao can compare." ”

"And for new store owners, we can also launch a new store support activities, in our new store opened on Yisou.com, we can give a certain period of time for free publicity of the new store, in this way, Taobao's advantages are gone, on scale and market share, we Yibao is definitely Taobao can't catch up. ”

The heads of these various departments of Yibao still have a few brushes, and they quickly gave their own response plans.

However, Tang Jun felt that it was still not enough.

"Ladies and gentlemen, these activities are based on the premise of sacrificing the interests of our Yibao.com, which may be useful, but it is not enough, what we want is to strangle Taobao in the cradle. ”

"Taobao's free strategy, of course, is a huge advantage, zero cost, no threshold, but at the same time, there are also huge drawbacks, the same because of zero cost, no threshold. ”

"What do you think is the most important thing for online shopping to gain a market?"

"What are the most worrying things for buyers when shopping online, and what are the most important things? ”

"Online shopping does not rely on convenience, nor on security, but on reputation. Whether it's the credibility of the user or the credibility of the merchant. But what happens if one side has a credibility problem, and everyone thinks?"

"Because we have a product login fee and a turnover commission, the cost of dishonesty is very high, once the dishonesty is lost, then not only the product will be removed from the shelves, but they will lose the login fee that has been paid. ”

Taobao, its free strategy, can certainly attract merchants to open stores on their platform, but in the same way, because of the free strategy, the cost of dishonesty of merchants is greatly reduced. ”

As soon as Tang Jun's words fell, the eyes of the senior executives of Yibao were lit up.

"Yes, that's true, the cost of dishonesty is too low, they open a store on our Yibao network, it is a cost, if the buyer buys something, they don't ship, or deliver it at will, then what awaits them will be the product is taken off the shelves, blocked, and these are all cost. ”

"But on Taobao, even if they do this, at most they will be banned, but they will actually lose nothing. So we can send someone to Taobao to open a store, and then breach the contract to the user, or simply not deliver the goods to the user, anyway, there is no loss, and this is a fatal blow for Taobao. ”

Yibao quickly began to act, but the limited-time free strategy was vetoed by the headquarters, on the grounds that although the limited-time free can attract new merchants, it will make old merchants dissatisfied.

In fact, it is no wonder that the overseas headquarters of Yibao will not adopt the same time-limited free strategy, because Yibao has a wide variety of fees, including store monthly rental fees, product landing fees, third picture release fees, bold display fees, storage fees, transaction commissions, etc., once the time-limited free strategy is adopted, then for those users who have paid the fee, there will definitely be huge dissatisfaction.

And it is also inconsistent with the business strategy of Yibao, as early as the beginning of entering China, Yibao claimed that free is not in line with the business model.

Because EPRO was able to become the first profitable e-commerce company, it relied on its charging strategy.

EPRO is actually very poor in terms of autonomy in China, and almost all strategic issues must be approved by the US headquarters before they can be implemented, which is also Sun Jindong's biggest dissatisfaction at the beginning.

However, although the limited-time free strategy was rejected, the limited-time price reduction strategy was agreed.

In Tang Jun's view, these are not problems, because he can already see the scene of Taobao sinking under his own poisonous plan.

So under the arrangement of Yibao, tens of thousands of Taobao accounts appeared, and all of them became Taobao sellers.

Because of Taobao's free strategy, there is indeed no cost to open a store on Taobao.

Indeed, as Tang Jun said, because the cost of dishonesty is too low, therefore, with the current Taobao network, there is no loss at all if you want to maliciously dishonest merchants.

For example, this time, Yibao's poisonous plan actually cost a pitiful low.

Although in the statistics of store owners, there have been a few days, and many stores have increased. But at that time, Sun Jindong, because during this time, Taobao's star promotion and other strategies were still continuing, so he only regarded him as a normal shopkeeper and did not have any suspicions. However, while these special online stores continue to operate normally, Taobao has suffered hundreds of complaints of one kind or another.

Complaining about unscrupulous sellers, I bought a mouse, and his sister actually sent me a mouse pad.

Strong complaints, it's been a month, and I haven't received the goods yet. And the store said that it had been shipped, but the order number was fake.

Complaining, I bought brand new clothes, and the seller actually sent me second-hand goods, and I didn't even wash them......

Complaints......

Originally, these complaints were only complaints about those shopkeepers and had nothing to do with Taobao. However, when there are too many complaints, the nascent Taobao has already fallen into credibility problems. Moreover, at this time, there has been a lot of fraudulent information on Taobao online shopping on the Internet. Netizens are reminded not to be careful, if you are not careful, you may also be scammed.

At the same time, under the power of Yibao, Taobao was pushed to the forefront for a while.