On the advertising picture, a french fries appeared, the end of the fries was burnt, and there was a faint smoke floating on it. Pen, fun, and www.biquge.info

"This advertising picture also shows 'spicy' in the form of 'fire', but it goes one step further, exaggeratedly using spicy burnt fries to tell people how spicy the 'old godmother' chili sauce is. ”

"So, the idea that someone else has used doesn't mean that it can't be used anymore, it's just that there can be many kinds of fire, it can be a flame, and in the same way, scorching can also be a manifestation of fire. ”

"Papapa!" applause rang out again at the scene, through the idea of chili sauce, many students on the scene were conquered, whether it was Ye Qiu's finishing touch advertising slogan before, or this seemingly rotten one, using fire to highlight the spicy creativity, they all admired Ye Qiu, worthy of being a master of advertising creativity.

Of course, the most excited person is the classmate named Li Jin who proposed the idea before and was adopted.

"We just said that the advertising has something in common, exaggeration, can the chili sauce really make the fries spicy? I don't know anything else, but obviously the 'old aunt' chili sauce can't do this, this is exaggeration, so the next thing we want to talk about is falsehood. ”

"Also taking chili sauce as an example, you can see that the chili sauce burns all the fries, and you can see it at a glance, which is too exaggerated, so, although it is a bit exaggerated, but it does not give people a false feeling. ”

And the same exaggeration, in some drugs, for example, what kind of medicine can cure all diseases, is there such a drug? Obviously, no, in the advertisement, excessive exaggeration, claiming that it can cure all diseases, that is not an exaggeration, but a false advertisement. We should also remember this, do not be false for the sake of exaggeration. ”

So, in the advertising of different products, the exaggeration should also pay attention to what type of product it is. Sometimes excessive exaggeration will not only not add color to the advertisement, but will give people a false feeling, which is counterproductive. ”

"Everyone should know about Brain Gold, right?" Ye Qiu asked with a smile.

"Yes!" said the students in the audience in unison.

"For example, brain gold, in fact, at the beginning, the advertisement prepared by brain gold is to cure all diseases, but in fact, can brain gold really cure all diseases? Obviously, it is impossible, this is false advertising, which everyone must pay attention to. Exaggeration is not the same as falsehood. ”

"In addition to exaggeration, there is another very important way to express advertising, and that is association. ”

"In fact, in the advertisements just now, such as Bao Gong's red face and Zhang Fei's red face, in fact, this has nothing to do with chili sauce, but we can think of it through the advertising words, and the reason why they changed their faces was because they ate chili sauce. ”

"In the same way, the advertising slogan of Yiwang 'on me once, unforgettable for life', I want to ask everyone, when you hear this advertising slogan, what will you think of at the first time?

"Hahaha! Mr. Ye is really a fellow practitioner. ”

"What else can I think of? ...... Hahaha. ”

"It feels so dirty......"

The male classmates all laughed as if they knew it, and the female classmates who were a little more shy blushed all of a sudden, and they couldn't help but secretly sip Ye Qiu in their hearts, but they didn't expect Teacher Ye's thoughts to be so dirty.

Ye Qiu stretched out his hand and pressed it, and the audience fell silent all of a sudden.

"Then the next advertising case, let's start with the main feature of Lenovo, the product is a whitening cream, now please open your brain, think about it, how to do this whitening cream print advertising, the key is, Lenovo, how to make people see the advertisement, produce association, associate with the whitening cream this product. Ye Qiu said.

This time, the students in the audience were more serious and engaged than before, and they all meditated.

You know, if the idea is good, it's likely to be adopted, which means that not only can you make a name on the ad, but you can also get a lot of money.

It's just that compared with the exaggerated presentation method that Ye Qiu said before, it seems a little difficult to make people think of advertising.

However, to Ye Qiu's surprise, someone raised their hands immediately.

"This classmate, please speak. Ye Qiu said.

"Actually, I also thought of it based on the previous advertising idea of chili sauce, since Bao Gong can become red-faced, can he also become white-faced?"

"Use two pictures, one is a black-faced Bao Gong and the other is a white-faced Bao Gong, and then the advertising slogan below reads: After whitening. ”

"After Bao Gong's whitening, he turned white, this is indeed a creative idea, but in fact, it is the same as the previous mouth spitting flames, such a creative idea is actually the most common whitening advertisement in addition to the point of historical figures, I believe you should have seen a lot, the difference between whitening before and after advertising, if it is purely a school creative, your creativity can give you 60 points passing points, but this time it is a proposition advertisement, you need your creativity to be reminiscent of the whitening cream product, then your creativity is a little off topic at the beginning。 ”

"Before and after whitening, through Bao Gong, through the change of the face, this is an intuitive performance, and there seems to be nothing to associate with. ”

After listening to this, the classmate smiled a little wryly.

In fact, print advertising is often more difficult than TV advertising in terms of creativity, because TV advertising can show the desired effect through the plot and changing the picture, while print advertising is just a static picture to show everything you want, so it is even more difficult.

"Okay, another classmate has an idea, that beauty. ”

"The background of the picture is a white snowy scene, and then a model dressed in white and the snow scene is one, her hair, eyebrows, and even facial features are all integrated with the snow scene, and only a pair of black eyes can be seen from the painting. Advertising words: whitening never ends!"

Ye Qiu was silent, many classmates were silent, this idea is indeed very brainy, but the key is that it is too abstract.

In addition to the sentence "whitening never ends", this picture really can't make people think of whitening products, well, she probably thinks that everything is white, but the eyes can't be whitened......

"Although this idea is limited and too abstract, I still have to applaud you, because it shows that this student has a big brain, and it is very important to be creative in advertising. Ye Qiu first applauded it, and then commented euphemistically.

In fact, how to say this idea, it is a bit of a literary fan, Ye Qiu also doesn't know how to comment, and sure enough, there are all kinds of strange ideas.

After that, some classmates provided similar ideas such as black people becoming white, black cats becoming white cats, etc., but to Ye Qiu's disappointment, they didn't hear what he wanted.