It seems that this proposition essay is a bit difficult, but to do advertising creativity, it is exactly what you need to dare to think and dare to break through the conventional imagination. Pen, fun, pavilion www. biquge。 info”

"Then let's unveil the mystery! Ye Qiu said and switched to the next picture.

Many students looked dazed after seeing it, but some students saw it with their eyes lit up.

The picture shows a police officer in a police uniform and glasses, holding an ID card in his hand, and looking ahead with a suspicious look on his face.

It can be said that this picture makes many people a little confused, but many people can see the meaning of this picture. Only the product and label of the whitening cream in the lower right corner make people understand that this is an advertisement for whitening cream, but the point is that this seems to be more abstract than the previous one, right?

After that, an advertising slogan appeared at the bottom of the screen: "Is this you?"

In the same way, with this finishing touch, it is immediately reminiscent.

"I see, it's so talented! This is the kind of advertisement that can make people relate. ”

"After whitening, I can't recognize anyone by looking at the photo of my ID card, which is incisive. ”

"Sure enough, it must be a masterpiece produced by a master, and I have been taught!"

"I really don't know how Mr. Ye's brain grows, how he can think of so many interesting things. ”

……

The students in the audience applauded unanimously and applauded the wonderfulness of this whimsical advertisement.

"Advertising creativity, the same inspiration also comes from life, there is an old saying, everywhere pay attention to learning, in fact, this is a very common picture, but used here, is it a advertising creativity?"

Just like the previous classmate, who thought of public relations from blushing when eating chili sauce, and then thought of black-faced Bao Gong and black-faced Zhang Fei. ”

"This kind of reminiscent advertising, I summarize as, connotation advertising, is to use a seemingly unrelated picture to reminiscent of the product you want to promote. ”

"Maybe the connotation advertising just mentioned, everyone didn't understand what the connotation advertising is for a while, so presumably through this advertising creativity, everyone should have a certain impression, so let's have another one. I hope that everyone can not stick to tradition, dare to imagine, and creative advertising, what is needed is this spirit of 'cranky'. ”

"In the previous whitening advertisement, we are more likely to think of intuitively showing the characteristics of the product through comparison, so the next product advertisement, I hope you can use your brains, in fact, many times, even if it is the most intuitive contrast and contrast of the advertisement, it can also be rich in connotation of advertising. ”

"The next advertisement for this product is also the last advertisement of today, and this advertisement is also the one that I am most satisfied with in today's advertisement, and at the same time, it is also the creative advertisement with the highest charge. ”

"What kind of advertising is it, I'll sell it for the time being, everyone, please look at the big screen, this product is laundry detergent, we all know that when laundry detergent is advertised, the same many times, it is by highlighting its strong decontamination ability, before and after washing to compare, and then it's time for everyone to 'think cranky'. Ye Qiu said with a smile.

Advertisements for household products such as laundry detergent may be the most common advertisements nowadays, especially for laundry detergent, dish soap and so on.

This advertisement is different from other print advertisements, Ye Qiu charged the other party several times higher than other print advertisements, and just like that, the other party still thinks that it is worth the money.

This laundry detergent advertisement is also one of Ye Qiu's favorite print advertisements in his previous life, simple and clear, but rich in connotation.

This time, the students in the multimedia classroom did not rush one by one as before, but all of them thought seriously.

Even some school teachers were affected by this atmosphere and began to "think wildly".

It seems that this laundry detergent is a common product, but in fact, this commonly used common product is highly competitive because of its popularity, and its advertisements are equally numerous, and there is no shortage of wonderful ideas.

However, the advertising of such a simple and universal thing is precisely the most difficult to do, or in other words, it is precisely the most difficult to do it well and do it differently.

Because there have been too many people who have made too many similar advertisements, it is more difficult than the previous advertisements.

The characteristics of laundry detergent are generally very similar, that is, the decontamination ability is strong, and the most laundry detergent advertisements on the market are also the most intuitive and contrasting advertisements.

So how can you make your ads look different and exciting?

This stumped all the students and teachers present, if it was a TV commercial, it might not have made them so embarrassed, but it was just a print advertisement, which was a bit blinding.

Of course, it's not that they can't think of it, but that many students are not satisfied with the ideas they come up with, let alone Ye Qiu, a master of advertising creativity?

This time, Ye Qiu's waiting time was also very long, and after waiting for almost ten minutes, one student raised his hand.

"Okay, this classmate, please speak. Ye Qiu smiled and named.

"I can only come up with more intuitive advertising, as for the connotation of advertising, I can't think of it for the time being, my idea is to use two Rubik's cubes for comparison, one is nine-colored, the other is all-white, the advertising slogan is, all-round clean, one step in place. ”

Before Ye Qiu could comment, many students raised their hands.

"My idea was to abstractly use small oval white, and among the many white ovals, there was a little stain ......"

"Tomatoes cut in half, and below is the picture after being dissolved......"

"A large stain on one piece of clothing, and a stain on another piece of laundry that has been washed into the brand name of laundry detergent......"

Among the many students' ideas, there is actually no shortage of good ideas, which makes Ye Qiu more confident in the cooperation with the university.

"Students who have just come up with an idea can put together a specific idea later, and I believe that some of the ideas will not be difficult to sell for a good price. ”

Well, finally, it's time to find out. Ye Qiu said with a smile.

In fact, many people thought that the ideas of some students just now were great, but as a result, Ye Qiu did not immediately adopt the ideas of Bao Gong as directly as before.

This is what makes everyone feel the most satisfied with Ye Qiu's advertising creativity, and even makes manufacturers buy it at a high price.

If Ye Qiu said this before, I am afraid that the students would scoff at it, but now, after Ye Qiu's several ideas, everyone is beginning to wonder what kind of creativity can make Ye Qiu, a creative master, think that it is the most satisfactory work.