Ye Qiu's creative print ad appeared on the big screen. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

At first glance, it feels like it's simple, it's too simple.

And it's intuitive and clear, and there are not too many complicated things, which makes it clear at a glance.

Moreover, in this advertisement, whether it is the background or the content, it is extremely simple, but it is such a simple advertisement, but the students in the audience are wide-eyed, and the students who originally thought that their creativity was good enough, suddenly found that compared to this, their creativity is really not a little worse.

On a crisp, clean and pale blue background, there were two square white cloths, one was white and clean, without a trace, and the other had a pool of bright red blood on it. The shape looks like a sun, which is very dazzling, and people unconsciously think of the flag of the island country of plaster.

Before it was written under the blood-stained white cloth, and after it was written under the spotless white cloth. It was such a simple advertisement, but it amazed all the students.

"I just learned that advertising can do that. ”

"Convincing!"

"It is worthy of Mr. Ye's most satisfactory work. ”

Many students couldn't help but sigh that Ye Qiu didn't need to say or explain more about this advertisement, and the people in the audience thought of many things at once.

In particular, if you look at the lower right corner of this advertisement, there is "Super Strong", and a red eye-catching advertising slogan: "Chinese people, super strong!" and one of its logos. It can be said that its advertising slogan is extremely inspiring among many advertisements, and the whole picture is concise and rich, with profound meaning and timeless meaning!

This advertisement is also the most classic print advertisement of laundry detergent after Ye Qiu saw it in his previous life, without too much ink, but standing at the height of the nation, standing on the cusp of the international situation, starting from the perspective of the nation, using the national patriotic psychology, shockingly played its advertisement: Chinese, Qiqiang!

Ye Qiu didn't explain too much, because it was unnecessary, everything was clear at a glance.

The main effect of this laundry detergent is 'stain removal' and this advertisement, both intuitively and on a deeper level, is very meaningful.

Although the dazzling laundry detergent on TV and other media also emphasizes "decontamination", it cannot reach such a height, so in many laundry detergent advertisements, "Qiqiang" is even better, and it can be said that this advertisement of "Qiqiang" is a case of perfect combination of unique creativity and simple expression techniques.

"Okay!" The old dean of the Industrial and Commercial School, who was also listening to Ye Qiu's lecture in the audience, couldn't help but applaud him.

"Bang Bang Bang!" In the classroom, students stood up and applauded this advertisement and this classic and wonderful idea.

If there were still some of them who were not convinced before this, then this last advertisement taught them a lesson, telling them that creativity can still do this.

This is the charm of creativity, intuitive, simple, and it is also a simple advertisement of contrast, but this advertisement does it, simple but full of connotation.

And it can be seen at a glance that the meaning of this advertisement wants to express, it can be said that although the previous ideas are also very good, compared with this, they are more than one level behind.

This is also why, when Ye Qiu came up with this advertising idea, he deliberately asked for a high price, and as soon as the manufacturer saw this advertising idea, he immediately made a decision, and will focus on this theme and focus on this advertisement.

Because this advertisement is not only wonderful, but also makes their brand deeply rooted in the hearts of the people, which is not just an advertisement for a product, but the embodiment of a brand's values.

Not to mention anything else, just after watching this advertisement, the first thing I have is a feeling, that is, joy.

The first university lecture of Ye Qiu's two lives also ended in this roaring applause.

Overall, Ye Qiu himself is quite satisfied, if Ye Qiu wants to talk about something too profound, Ye Qiu can't talk about it, so he can only talk about it through this case by case, but fortunately, the final effect is obviously not bad.

It's just that some students feel a little pity that what Ye Qiu is talking about today is all print advertising, of course, everyone still thinks it's worth the trip.

"Mr. Ye, are you interested in coming to our school as a guest lecturer?" After class, Dean Chu asked with a smile.

Although it is indeed very cool to give a lecture to college students, Ye Qiu still thinks about it, one class or two classes are fine, but there are too many, and he himself doesn't know what to talk about.

Dean Chu said with a smile, I have been preparing for such a class for a long time, and there is finally no problem, and if I do it again, I am afraid that I may really have to look foreign. Ye Qiu shook his head and declined.

"Then I won't be strong, but today's class from Mr. Ye also opened my eyes, especially the last advertising creative, even if I am an old guy, I feel very happy when I see it." Dean Chu praised with a smile.

……

After Ye Qiu's lecture, these advertisements also began to be put on the market one after another, and the result was not surprising, the advertisement for the laundry detergent caused quite a stir all of a sudden.

"Haha, if you are a Chinese, you have to top, and traitors don't have to. ”

"I didn't say anything, just rushed to this advertisement, laundry detergent has used it for the rest of my life!"

"Backbone, awesome, it's funny to watch, I don't know if this advertisement will hit the island country? The people of the island country are angry when they see it! Haha!"

It is worth mentioning that Li Jin, a student majoring in advertising design and production at Jiangnan University, liked the advertising ideas of "Wrapping You Spicy" and "Changing Your Face" at a glance and adopted it directly.

This is the first successful case of cooperation between Dianjin Creative and Jiangnan University, and Li Jin's name also appeared on that advertisement at the same time. Not only that, Li Jin also received a remuneration of 30,000 yuan for this, which made many of his classmates envious.

Ye Qiu's idea proved to be right afterwards, since he became famous, there are more and more manufacturers looking for some gold creativity to buy advertising ideas, and the manufacturers are even more diverse, if Ye Qiu is alone, I am afraid that there will really be a day when the ammunition will run out, but the requirements of these advertising manufacturers, after being issued to Jiangnan University, have the stimulation of fame and fortune, and the students are racking their brains to think of creativity, and the result is really a lot of extremely good ideas.

Because of the opportunity to practice and the stimulation of fame and fortune, the advertising major of Jiangnan University has become famous all of a sudden, and those students of Jiangnan University who have been adopted for creativity are not worried about finding jobs after graduation, and even become the sweets and sweets that many well-known advertising companies compete for. Of course, that's another story.