If the ratings of "Madoka Magical Girl" are frighteningly high, then the regeneration rate of this animation is so high that it is scary to death.

The regeneration rate in the ratings data refers to the rate at which viewers use set-top boxes, video recorders and other recording equipment to record TV programs and watch them later.

In this era of increasingly fast-paced life and increasingly busy work, not everyone can watch their favorite TV shows on time every week. Especially late-night animations, except for those who have become accustomed to staying up late to cultivate immortals, many viewers are accustomed to recording the animation broadcast late at night and watching it after they get up the next day.

If you add up the real-time ratings and the regeneration rate, the total ratings of the first episode of "Madoka Magical Girl" reached 10.82%.

This is already prime-time ratings data.

In comparison, although the ratings of "Sailor Moon" reached 14.31%, the regeneration rate was only 2.40%.

It's actually quite understandable.

At seven o'clock on Saturday night, most people are in a state of leisure. People who should watch the animation have watched it at this time, and the people who choose to video because they can't watch it in time are only a very small part.

The total ratings of "Sailor Moon" are 16.71%, compared with "Madoka Magica", although there is a big lead, but it does not have the previous cognition, the ratings of prime-time animation compared with late-night animation, a whole order of magnitude advantage gap.

This fact made Hiroshi Okada very unhappy.

"Are those viewers blind? Such a mediocre magical girl animation, except for the beautiful picture, where is it worth watching?"

After feeling unhappy for a while, Okada Hiroshi couldn't help but look forward to the arrival of tomorrow even more.

"The ratings are all empty talk, and tomorrow's BD and DVD reservation list is the highlight. The number of fans who are willing to spend money on a disc is an important factor in measuring the commercial potential of an animation!"

Like Hiroshi Okada, SHAFT's president, Hiroshi Wakao, who also serves as a producer, is also looking forward to the release of the pre-order list of anime discs on major websites on Monday.

In the morning, after Hiroshi Wakao came to SHAFT, he stayed in his office, constantly scrolling through the Amazon website, waiting for the moment when the BD/DVD reservation was opened and the leaderboard was updated.

Amazon and Huaxia Jindong are the two largest online sales platforms in Dongying. It's just that Amazon has a better advantage in the sales of books and audio-visual products, while in fresh food and electronics, Jindong is doing better.

Generally speaking, Amazon can account for about half of the disc sales of an animation. So looking at Amazon's sales rankings, you can roughly see whether an animated disc is selling well or not.

Of course, in addition to looking at the appointment data on Amazon, the real statistics of total sales have to look at the Oricon rankings.

Time passed minute by minute in anxiety.,After the BD of the first volume of "Madoka Magica" opened the reservation,Wakao Hiroshi refreshes the web page from time to time.,Look at the leaderboard.。

Even at lunchtime, he kept this incident in his heart.

Back to the office in the afternoon,Wakao Hiroshi refreshed the ranking again.,I found that the pre-order sales of the first volume of "Magical Girl Madoka" actually ranked first in the new weekly sales in January!

Although in the new January episode, there are only a dozen or so that have opened disc reservations, but there are many popular works such as "Dragon Ball: The 23rd World First Martial Arts Chapter" and "Blue Legend", and "Madoka Magica" is a strong competitor of the same theme - "Sailor Moon", which is also among them.

In terms of the total sales of BD and DVD, "Madoka Magi" ranked first, "Legend of the Blue" ranked second, "Sailor Moon" ranked third, and "Dragon Ball: The 23rd World No. 1 Martial Arts Chapter" ranked fourth.

Hiroshi Wakuo opened the Sakura website again.

This website, established by 2CH netizens, has the main function of quantitatively predicting the sales ranking of animations.

Because the sales list on Amazon is a ranking given after combining various data, it does not show specific sales figures and how many discs have been sold.

So in order to meet the needs of the otaku who like to use sales to fight for a good time and slap their faces with data, 2CH netizens grabbed the data of the Amazon ranking in real time, and then established a set of algorithms to predict the sales of an animation with "PT value".

Hiroshi Wakao checked it on the Sakura website and was surprised to find that "Madoka Magical Girl" not only ranked first in the sales of the new pre-order in January, but also had a PT value that was double that of the second place "Legend of the Blue"!

Now open for disc pre-orders of dozens of new episodes in January, "Magical Girl Madoka" ranks first in the sales list with an absolute advantage, and the other three animations belong to the second group, and the difference in PT value is not large. Since the fifth place and below, the PT value has dropped significantly, and it is not worth mentioning.

The entire ranking shows a clear pattern of three groups.

Hiroshi Wakao didn't expect that the pre-order sales of "Madoka Magical Girl" would be so good.

Hiroshi Wakao couldn't help but be overjoyed when he thought that SHAFT's first TV anime, which had been such a huge success and had secured his nemesis Hiroshi Okada.

But after the ecstasy, he calmed down and began to analyze the reason.

"Although the pre-order sales of "Dragon Ball" and "Sailor Moon" are not as good as "Madoka Magical Girl", it does not mean that the commercial potential of these two works will be lower than that of "Madoka Magical Girl". ”

The fundamental reason why the two prime-time national discs can't sell a late-night animation is that the audience they face is different.

Anime BD costs around 7,000 yen per roll. At this price, it is not cheap.

Most of the viewers who watched "Dragon Ball" and "Sailor Moon" were students in their teens and twenties. For them who have no income, this is a considerable expense.

Season's late-night animation, anime BD volume usually contains two episodes of animation. So to get together a complete set of BD, you have to buy six rolls for a total price of 42,000 yen.

That's almost a year's worth of pocket money for high school students, or earnings that can only be earned by working for two months.

Even for people with economic income, spending tens of thousands of yuan to buy BD at once is not a real fan, and they will not be willing to give it up.

What's more, in an annual episode like "Sailor Moon", although a volume of BD contains three to four episodes of animation, the content is richer than that of the season animation BD, but because the length is too long, if you want to buy a complete set, you have to spend 100,000 yuan.

Therefore, in terms of disc sales, prime-time animation is not only not advantageous compared with late-night animation, but also has a big disadvantage.