The longer the TV animation, the harder it is to sell the discs. However, compared with the late-night file, the prime time has the advantage of a large audience after all, but this time the BD/DVD reservation sales, "Madoka Magical Girl" and "The Legend of the Blue", the two late-night animations, can beat the two prime-time animations, and there are other factors.

As an anime adaptation of a web game, "Legend of the Blue" has launched an activity of pre-ordering a complete set of BD and giving away a limited edition SSR character in the game, which can naturally greatly promote the sales of animated discs.

And Qin Han even sacrificed the "power of the king" to promote the sales of the disc of "Madoka Magical Girl".

The so-called "power of the king" comes from an animation called "Guilty Crown" in the previous life of the Qin and Han dynasties, and it is placed in the sales of animated discs, which refers to those measures that can greatly stimulate the audience to buy goods.

For example, the well-known idol animation "love-live" in the previous life, there is a "power of the king" who buys BD to send voice actor meeting lottery papers.

Because the voice actors of this animation are also created according to the positioning of three-dimensional idols, there are many more fans than ordinary voice actors, both in terms of number and popularity.

In order to qualify for the voice actor meeting, some fanatical fans will even buy multiple sets of BD just to increase the probability of winning the lottery.

As a result, disc sales will naturally increase explosively.

Of course, what kind of "power of the king" can't compare to the quality of the work itself. In the previous life, a certain animation that sold the base and sold the rot, because the first volume of BD came with a lottery paper to participate in the voice actor meeting, so it attracted a large number of rotten girls to buy, and BD sales rushed to 6,000 sets.

But after that, BD didn't have this kind of fan-oriented giveaway, and the quality of the animation itself was not good enough, and BD sales plummeted to about 1,000 sets.

The power of the king of "Madoka Magical Girl", of course, is also the lottery paper for the voice actor meeting.

The idol voice actor of the previous life, the three families, as the three main servants of "Madoka Magical Girl", naturally has no appeal. They have been popular all the way since they debuted with "Monday's Plumpness" last year. During the production of "Madoka Magical Girl", she also participated in a lot of works, and her popularity became higher and higher, and she also gathered a large number of fans.

And a newcomer like Yumu Bi has a very good appearance in the voice actor world, and has the capital to develop in the direction of idol voice actors, attracting more voice actor chefs.

"Madoka Magical Girl" not only has high-quality OP and ED created by Yuki Kajiura and Tomoaki Ishikawa, but also five character songs exclusive to magical girls, sung by their respective voice actors.

Fans will be able to see their idols singing and dancing on the spot, interact with each other, and have the opportunity to participate in handshakes and purchase limited goods......

In this world, AKB has made a lot of money with that unique set of idol business methods, which has made countless people blush. But in the animation industry, the trend of voice actor idolization has just begun, and the only one who can make money from various idols is Qin Han, a foresightful traverser.

It is estimated that after a period of time, when the industry sees that Qin Han is making a lot of money with various commercial law routines, and all kinds of peripheral goods are selling off, they will definitely want to grab his neck, and ask angrily: "Why are you so skilled?"

However, as mentioned earlier, the reason why fans will try their best to empty their wallets to buy these tricks is that the animation quality is good enough to attract consumption.

Otherwise, you can be deceived for a while, but you can't be deceived for a lifetime.

In addition to the power of the voice actor meeting, Qin Han also came up with a lot of ways to increase the disc of "Madoka Magical Girl".

In the bonus alone, Qin Han put a lot of effort into it.

The so-called "bonus" is a series of gifts that customers receive after purchasing anime discs, including the voice actor meeting lottery paper as the "power of the king".

On Amazon, which occupies the largest proportion of sales channels, the animated BD on sale is often the most standard version, also known as "sealed bonus". No matter what channel or time of day consumers buy the disc, they will be able to get the products included in the "Enclosed Bonus".

In other sales channels, in addition to the enclosure bonus, there will also be unique giveaways that must be purchased through the corresponding channels before you can get it.

For example, if consumers buy the BD of "Madoka Magical Girl" through the channel of the tiger's den, they will be able to obtain the large-scale illustration "Summer Beach Leisure Time" designed and drawn by Katsura Masakazu himself.

The five magical girls in bikinis are self-evident how attractive they are to the otaku.

This illustration is the "Magical Girl Madoka" BD's Tiger's Den Storehead Bonus.

In addition to Amazon and Tiger's Den, consumers can also buy the BD of "Madoka Magi" from many stores such as animate, Bunchak, softmap, amiami, HMV, aniplex+, etc. Each of these stores has its own store bonuses.

For example, Aniplex. Because it is a company under Sony Music, there is this layer of relationship, Qin Han personally designed a waterproof poster for the store bonus of Aniplex.

Moreover, Yuhiko Inoue, Ken Ohata, Hirohiko Araki, and even Tsukasa Hojo, Qin Han's teacher, also accepted his invitation to participate in the creation of different store bonuses.

There's no way, who called Qin Han so well-connected in the comic industry, casually, he could call a large group of well-known cartoonists to help.

If you buy the standard version of the "Sealed Bonus" BD from Amazon, the price will often be discounted, which can be much cheaper. If you buy BD from other stores, you won't be able to enjoy discounts, but you will be able to enjoy a variety of "store bonuses", which will also be very attractive.

Not to mention, if you make a reservation before BD's release, you can also get a limited number of super precious "reservation bonuses" - handshake ticket lottery for voice actor meet-and-greets!

As soon as such a serial promotional routine comes out, whether it is a fan of "Madoka Magical Girl" or a voice actor chef, there are probably very few who can resist the temptation and remain unmoved.

Therefore, it is only natural that Qin Han relied on this set of animation business methods that were ahead of the times, and sent "Madoka Magical Girl" to the first place on the pre-order sales list, and was far ahead of the competitors behind.

Hiroshi Wakao recalled that through a series of meetings, SHAFT and the parent company Terracotta Entertainment, worked out these sales plans, and had to write a big word "service" for Qin Han's business talent.

However, he didn't know that Qin Han didn't actually have much talent for business. These various business methods to stimulate sales are just taken from another parallel world.

Even if there is no him, when the animation industry in this world has experienced rapid development and matured, everyone will be familiar with these routines.