From Shen Qing's planning book, you can see her high hopes for the Xinyu Cake Shop.

In this plan, as well as the detailed division of specifications, it shows that Shen Qing not only wants to make Xinyu Cake Shop bigger and better, but she also wants to build Xinyu Cake Shop into a well-known brand, which belongs to a high-grade cake shop, rather than opening a cake shop casually.

Because, among the four specifications, even the lowest specification of the C-level store, its business area is less than 300 square meters, and the upper limit reaches 300 square meters, the lower limit is not much lower, and compared with a cake shop of dozens of square meters, it is much larger.

The most important thing is that a cake shop with a business area of less than 300 square meters has an investment of about 3 million.

A C-level store, but it attracts an investment of 3 million yuan, which is enough to ensure that the decoration grade will not be too low, and the specifications are still quite high, otherwise, there is no need for 3 million so much investment.

This is just a C-level store, not to mention a cake shop with higher specifications, especially the flagship store, with a business area of more than 15 million square meters, but the investment required is as high as 24 million yuan, which is a lot of money, and it is enough to decorate a very luxurious cake shop.

If Shen Qing doesn't want to build the Xinyu Cake Shop into a high-grade chain brand, but just wants to open an ordinary chain brand, then the specifications are naturally not so high, and its investment can be reduced by at least half.

Su Rui also agrees with this, and he doesn't want the Xinyu Cake Shop to become synonymous with cheap products.

After all, the Heart Whisper Cake Shop is Su Xiao's hard work, he doesn't want it to fall down, of course, he hopes that the level can be higher in various specifications, this is a real brand plan, not a cheap product.

In this way, Shen Qing's division of the specifications of the cake shop, Su Rui felt that there was no problem at all, which was very suitable.

If needed, he can continue to improve the specifications of Xinyu Cake Shop, and increase investment in each cake shop to make it a higher level, which is no problem.

Because, Su Rui thinks that no matter how high the investment is, there is no need to worry about losing money, and the heart cake shop can recover the investment.

In general, he was too satisfied with this plan and didn't think there was any problem, but there were some places where he still needed to add and wanted to add some of his own ideas.

For example, the product positioning and pricing of the Xinyu Cake Shop are Su Rui's concerns, and they are also aspects of his own ideas.

The products of Xinyu Cake Shop are nothing more than bread, cakes, various pastries, etc., which are some of the more common foods and belong to the public.

However, even if it is a popular food, it is divided into many kinds, even if it is the same food, its specifications are very different, and the price is even more different, one in the sky and the other in the ground, which is not uncommon.

Su Rui does not want Xinyu Cake Shop to become a cheap brand, but hopes to build a high-end chain brand.

But there is one point, he doesn't want the products of Xinyu Cake Shop to become luxury goods, and he doesn't want the price of these products to be so high that ordinary people can't afford to consume them, but he hopes that ordinary people can easily afford it, not to buy a bread, it will cost half a day's salary, not to mention that buying a cake will cost a week, ten days and half a month's salary, which is a situation he absolutely does not want.

Luxury goods, Su Rui felt that there was no need for this, especially in bread and cakes, let alone on goods.

Even if you want to make luxury goods, you can't all be luxury goods, most of them must be ordinary goods, and only one or two special goods are necessary to make them luxury goods to attract attention.

The most important thing is that because Su Rui knows that the cake shop that Su Xiao wants to open is a cake shop that does the business of neighbors, she has never thought of opening a more or less luxurious cake shop, but just wants to make bread and cakes that she likes, and then sell them to her neighbors, it is enough to watch them eat happily, this is the cake shop she wants.

Therefore, if Xinyu Cake Shop becomes a luxury brand, and the bread and cakes it operates are extremely expensive, so that ordinary people can't afford to eat them, or they will feel distressed to the point that they can't do it, then no matter how large the scale of Xinyu Cake Shop is, no matter how many branches there are, it is not the cake shop she wants.

In fact, everyone is somewhat idealistic, but some people will insist on it, and some people will not insist on it.

Of course, Su Rui knew that even if he did this, Su Xiao would not hinder him, let alone embarrass him, and even if he wanted to do this, she would definitely support him and do her best to help him, but there would be some regrets in her heart.

It's just that he won't do this, the Xinyu Cake Shop he wants to open will definitely be in line with Su Xiao's imagination, even if it can't be completely consistent, but it can't be too far behind.

Therefore, the positioning and pricing of the heart cake shop is very important, even if it is positioned as a high-end brand, the pricing still cannot be too high, this is Su Rui's requirement for this, and it is the only specified requirement, and he can accept everything else, and this must not be changed.

The bread and cakes of the heart cake shop can be a little more expensive, and the price can be slightly more expensive than ordinary bakeries, because of the cost and taste, even if it is a little more expensive, it is reasonable and acceptable to consumers, but the price must not be too high, so that most consumers are reluctant to consume.

For example, ordinary bakeries sell bread for five yuan, and Xinyu cake shops can sell bread for six yuan, seven or eight yuan, even if it sells for ten yuan, it is acceptable, but it can't sell dozens or hundreds, which is absolutely unacceptable.

For consumers, it is not unacceptable for a few yuan a piece of bread to be sold for ten yuan, as long as the taste satisfies them, this is no problem, if the taste can make them have an endless aftertaste, it is no problem at all, and they will think that this is a very affordable price.

But if it is sold for tens or hundreds of yuan, it is difficult to accept, even if the taste is indeed worth the price, but it is also difficult to buy every day, occasionally buy a one-time enjoyable OK, buy it every day to make breakfast, it is not so easy to accept, which is destined to most consumers, are unable to afford this price.

For this kind of thing, Su Rui will not allow it to happen, he can make the price of the Xinyu Cake Shop increase a little, but it must not be ridiculously high, and it cannot become a luxury in the eyes of ordinary people.

So, this is the only requirement he specifies, and it is also the one that must be fulfilled, and if it can't be done, he would rather abandon this plan.