After a general understanding of the company's development, Su Rui was ready to leave.

Before leaving, though, he also asked about the chain brand plans for the Whisper of the Heart Cake Shop.

Some time ago, because the business of the Heart Whisper Cake Shop was too hot, Su Rui was worried that Su Xiao and Lin Shiyi would be too tired, so he wanted to open a few more branches to share the customer flow, so that they would not be so busy.

But after Shen Qing knew about this, she directly suggested opening a few branches to building a chain cake shop brand.

In this regard, after listening to this suggestion, Su Rui also felt that it was very good, and only the chain cake shop brand could have the greatest effect, so that Su Xiao and Lin Shiyi did not have to be so busy with the cake shop.

Because of this, he agreed to this plan and asked Shen Qing to hurry up and prepare.

And now, a lot of time has passed since Su Rui made his decision, and this plan should have made some preparations, he just wants to know when it can be officially launched, if the time drags on for too long, it will make Su Xiao and Lin Shiyi more tired, and he wants to end this situation as soon as possible.

"The relevant preparations for this plan have been made, and it will be launched soon, and you can take a look at the scale of this cake shop first. Shen Qing took out a document and handed it to him.

Hearing this, Su Rui took the information and began to read it seriously.

Shen Qing is indeed very serious in doing things, every aspect has been done to the extreme, and the details are also in place, after she suggested building a chain cake shop brand, she would not want to make a small fuss, nor would she casually open some cake shops, just treat it as a chain brand, she would not do it.

She carefully planned the size and investment of the cake shop, and divided it into several levels.

In this information, you can see Shen Qing's intentions, and you can know that she did not do it casually, but spent a lot of effort to sort out this information.

Shen Qing divided the chain cake shop into several scales and set different levels.

Under her division, chain cake shops will be divided into four specifications, which are flagship stores, A-level stores, B-level stores and C-level stores.

Among them, the flagship store will be the signboard of the heart cake shop, the business area will be set at more than 1,500 square meters, the decoration will be more high-grade, the investment is relatively large, this specification of the cake shop, the number is destined not to be too much, only in some important prosperous areas will be set up, the investment will reach 24 million.

The second specification, that is, the A-level store, the business area will be between 800 and 1500 square meters, and it is also one of the more important stores of the heart cake shop, and it is also one of the signboards.

B-level stores, that is, the third specification, will have a business area of 300 to 800 square meters, will be opened in a large traffic area, and its investment will be about 6 million.

The fourth and last specification, that is, the C-level store, will have a business area of less than 300 square meters, and the required investment will be about 3 million.

B-grade stores and C-grade stores will be the largest number of stores, with the latter being a little more.

Although the revenue and profit of a single B-level store and a C-level store are definitely not as good as those of the flagship store and the A-level store due to the scale, the revenue and profit that can be created by the specifications, low investment, and large number of stores will definitely be higher than that of the flagship store and the A-level store, and will also become a contributor to the main profits.

It can be said that according to Shen Qing's plan, the flagship store and A-level store are mainly based on publicity, showing the strength of the Xinyu Cake Shop to the outside world, so that consumers can pay more attention to the Xinyu Cake Shop.

One is to increase popularity, and the other is to increase brand value, which is the purpose of the existence of flagship stores and A-level stores, and making money is secondary.

The B-level store and C-level store are mainly for the purpose of making money, promoting and improving the brand awareness through the flagship store and A-level store, so as to bring a large number of consumers to the flagship store and A-level store, and directly create higher revenue and profits.

Regarding Shen Qing's plan, it is indeed very detailed, and even the investment funds of the cake shop have been calculated, in addition to these, there are many aspects of planning, but they have not been described one by one.

After reading this plan, Su Rui's confidence in this chain brand plan is much higher.

According to Shen Qing's approach, coupled with the unique advantages of Xinyu Cake Shop, if you want to become a well-known chain cake shop brand in the world, it is actually not so unattainable, mainly if you have enough time for development and are willing to invest money to develop, this goal is still within reach.

For this plan, Su Rui generally agrees.

Although, at the beginning, he didn't think about it so far away, and he didn't think of building such a large-scale chain cake shop brand, but after Shen Qing prepared such a plan, he also saw the business opportunities in it and felt that it was promising.

The most important thing is that opening a cake shop is Su Xiao's wish since she was a child, if this heart-whispering cake shop can become a chain brand, with branches all over the country, and even the largest chain cake shop brand in the entire Zhenjie, then she should be very happy and pleasantly surprised.

After all, the first Xinyu cake shop was made in her hands, which also means that the subsequent cake shops are inseparable from the first Xinyu cake shop.

In this way, it is normal for Su Xiao to feel happy about this.

After thinking of this, Su Rui wanted to do this plan even more, completely in accordance with Shen Qing's plan, and invested funds and resources to build Xinyu Cake Shop into a world-renowned chain brand, so that when people see cakes, they will think of Xinyu Cake Shop.

This goal is very amazing, and it is also a goal that is difficult for other chain brands to achieve.

However, unlike other chain brands, Xinyu Cake Shop has an advantage that other cake shops do not have, and this advantage is obvious and huge.

The bread and cakes launched by Xinyu Cake Shop can make consumers so satisfied that they are willing to queue for hours to buy, and they are willing to do so every day, just to buy bread and cakes from Xinyu Cake Shop.

Therefore, the advantages of Xinyu Cake Shop are not available to other cake shops, and this advantage can make Xinyu Cake Shop develop more easily.

For the first chain cake shop brand in Zhenjie, as long as it can maintain this advantage and make consumers continue to be very satisfied, then this goal can be achieved sooner or later, and it only takes time.