Chapter 205: Distribution Strategy
"I don't agree, Mr. Zhang, if your company adopts such a direct sales method, then the market will be very chaotic, if I get the goods, willing to go to the next city, sell this product at a relatively low price, what should the distributors in the other city do? Pen, fun, and www.biquge.info
"This gentleman, don't be impatient, we have contract restrictions on these things, if such a thing happens, first we can start with the machine sold on the market, from the internal code we can find out who this batch of goods is, and then it can be traced back to the source, then this random distributor will be restricted by the terms of the contract. "Su Jingzhen They have already had such a plan, so it is very easy to solve it, as soon as Zhang Hong said this method, many distributors nodded secretly, indeed this is the simplest and most direct way.
"What if there are a few distributors in the same city? How can this be solved?" Another distributor also stood up, also from Chaoshan, with an obvious accent.
"Then you need to negotiate internally, or hold a small bidding meeting, we have a complete set of signing process, and we will not deliberately create artificial obstacles. "For this problem, at the beginning, Zhang Hong wanted to go directly, and if there was distribution, he would deliver it directly, whether it was in the same city or not, after Su Jingzhen came back, he pointed out that this kind of behavior is easy to cause competition in the same city, anyway, it is competition, it is better to set the threshold at the beginning, let them fight for one before, anyway, competing in the early stage will not hurt Tianxing's reputation and price, but it is different to compete after taking the goods.
Immediately after that, several distributors stood up to speak, all of them asked some questions about debt collection and delivery, which had a plan early in the morning, Zhang Hong calmly answered these questioning distributors, and most of them were very satisfied.
Before the pricing, Yuan Guanghua and Yuan Guangzong did a survey, and found out that the pricing and final market sales price of other walkman manufacturers when the product leaves the factory, basically the money left to the distributor or agent will not be very much, generally 60 yuan is very good, the highest is about 70, and the poor is only 50.
And now the profit margin set aside by the Tianxing Walkman is enough to ninety-one yuan, and this does not require distributors to bear any advertising and promotion costs, this condition alone is enough to make many people tempted, the world is bustling for profit, and the world is bustling for profit.
Su Jingzhen also grasped the psychology of distributors who wanted to make more money, so he dared to set the final sales price in the market at 699, because he knew that as long as the distributors had enough profits, they would do whatever it took to promote their Walkman.
"No, I can't accept it, if you don't do things according to the contract, then I won't lose to death, either choose a regional general representative, or I will quit. The Chaoshan friend who first stood up couldn't believe the contract constraints that Zhang Hong said, and he was not to blame, because at that time, there were indeed a lot of manufacturers who only needed to receive money, and they didn't care if the market was chaotic, and because of this, many people did not believe what the manufacturers said.
"Doing business has always been willing to fight, if this friend is unwilling, we have no choice, but I can guarantee that these contracts are legally valid, if what you said happens, we can sue us through the court for poor supervision. Zhang Hong frowned slightly, this distributor doesn't seem to be a businessman, why is the problem so superficial?
"Court, what's the use of going to the court to appeal, when the time comes, you have a lot of money and can afford it, but we small businessmen can't afford it, no, we either change it, or pull it out until we don't do it. "Chaoshan distributors are still indomitable, and Zhang Hong has to change the direct sales model.
"This is impossible, these are the decisions made by several CEOs of our company, including foreign major shareholders, it is impossible to change, if you don't want this friend, then please do it." What Zhang Hong said in his mouth was undoubted, but at this time he was a little apprehensive in his heart, afraid that these people would all leave.
"Let's go, this company won't back down at all, and I don't know what they will be bullying in the future. The Chaoshan distributor gritted his teeth, looked at a few fellow villagers around him, and walked out, he wanted to lead by example and pull his fellow villagers away, if Tianxing Company retained, so that he might be able to negotiate with Tianxing Company.
But it backfired, until he walked out of the door of the East Lake Hotel, his fellow villagers did not go with him, because this account will be calculated by anyone, the profit of the whole ninety-one yuan, other walkmans have no big profit space at all, and this price is not expensive, if Tianxing is really imported by the United States as they say, this price is already very cheap, and the price of Sony's Walkman of the same style is as high as more than two or five hundred.
"Okay, you should have no objection to this sales model, right? If not, ask our staff to close the door, and let's continue to talk about what measures we will take when we can't sell the goods and products.
First of all, to deal with different merchants, we will have different prepayment contracts, generally that is, a distributor who takes less than 100 units of goods at a time, needs to pay 30% of the advance payment, 200 units or less, is 200 units or less, is 200 units or less, if it is less than 1,000 units, our manufacturer promises, you only need to pay 1/2 percent of the total amount of the product, that is, 91 pieces, you can pick up the goods in advance.
In addition, about the tail, what if the product is unsalable, it doesn't matter, our manufacturer promises that as long as the outer packaging is intact and unopened, we will recycle 100%, no matter how many units. ”
Zhang Hong in one breath to the distributor concerned about the problem of taking goods and unsalable goods, got a very warm applause, advance payment to get the goods this is basically a common method in the industry, but other manufacturers are generally three or even fifty percent of the advance payment, and the lowest Tianxing is one into five, so that the financial pressure on the distributor is greatly reduced, if the Chaoshan distributor just learned the news, I don't know if it will regret.
Seeing that everyone's applause continued, Zhang Hong stretched out his hands and pressed down, signaling everyone to be quiet, and then continued: "This month's advertising is coming to an end, but don't worry, just three days ago, the major shareholder of our American empire called, and we will continue to advertise, if everyone's sales results are okay, we will do the advertising to CCTV, to the Times Square of the United States, please wait and see! Thank you." ”
Hearing Zhang Hong's arrogant announcement that he wanted to advertise in the Times Square of the United States, everyone couldn't help but applaud again, and some distributors even stood up. (To be continued.) )