Some experts who are already biased against online shopping have begun to criticize Taobao's recent large-scale merchant dishonesty. Pen % fun % Pavilion www.biquge.info

What online shopping has a low safety factor, there are no laws and regulations to follow, netizens are deceived after shopping, and there is no legal basis to follow, and the relevant departments should supervise and supervise Taobao's e-commerce.

At the same time, many experts began to analyze, why is this happening?

Why does Taobao have a credibility crisis?

In the end, it was concluded that Taobao's free measures seem to be a very clever business model, but in fact, free is also a double-edged sword.

Because it is free, it is almost zero cost to open a store on Taobao, which is indeed very convenient for people who want to open a store, but at the same time, because of the zero cost, anyone can open a store, and the cost of dishonesty is too low, so it has led to the current situation.

At the same time, compared with Yibao and Taobao, why has Taobao only been online for two months, and there has been such a large-scale dishonesty incident? But this is not the case with the larger Yibao.com?

To blame, it is because of the free strategy adopted by Taobao, the cost of dishonesty is low, and there is no binding force, while Yibao, on the other hand, because it adopts a charging model, so the merchant has a cost to open a store, and if it is dishonest, the gain outweighs the loss, so this situation will not occur.

Therefore, a charging model like Yibao is a healthy development model for e-commerce, while a free strategy like Taobao is, in the final analysis, an extremely immature model.

In addition, Yibao has become the world's largest C2C e-commerce platform because of its fees, and it is the first e-commerce platform to achieve profitability, while Taobao, on the other hand, because of the free strategy, it is almost impossible to see the possibility of making a profit, which is obviously a wrong strategy.

There is also a "kind" suggestion to Taobao to adopt the same charging strategy, otherwise, Taobao is afraid that it will be difficult to continue to survive.

Taobao has made such a big mistake, so that people and buyers who originally intended to open stores on Taobao have also begun to wait and see, and how Taobao deals with this large-scale dishonesty incident has also become the focus of everyone's attention.

And after such a big incident, the Consumer Rights Protection Association also began to intervene, although it is only a verbal warning at present, but it has sounded the alarm for Taobao.

Ye Qiu naturally couldn't stay out of the matter.

"Mr. Ye, I'm sorry, this incident was my negligence and I didn't find out in time...... Behind this incident, it must be Yibao.com that is doing ghosts. Sun Jindong was also troubled by this incident.

"How do you want to solve this problem?" Ye Qiu didn't care, this matter is not big or small.

After all, Taobao has just been launched, and many functions are still being developed and improved, so naturally it is impossible to do it in one step, Ye Qiu also expected that there would be a battle with Yibao sooner or later, but he didn't expect it to be so fast.

"I have asked the technical department to shut down the stores that violate the rules, and Alipay has also frozen the funds of those merchants and returned them to users."

"However, simply shutting down and blocking these illegal stores cannot solve the fundamental problem, because our free strategy, indeed, as the outside world says, the cost of dishonesty is too low, so it is very likely that they will continue to register an account to open a store, my idea is to launch a real-name authentication system, so that we can confirm the identity of the other party and let the police deal with it."

Ye Qiu shook his head and said, "Seller real-name authentication is indeed a strategy that we have determined a long time ago, but it is not time to launch it yet. ”

"Moreover, in fact, there is Alipay, and the seller itself can determine the identity, but it is difficult for the police to deal with this, because there are no laws and regulations to follow, and it is difficult for the police to define whether the other party constitutes a violation of the law, because the other party can give countless reasons, reputation problems, and illegal are two different things."

"How's the credit rating system being tested?" Ye Qiu asked.

"The credit evaluation system is no problem, I originally wanted to officially launch it next month, do you mean to launch a credit evaluation system to deal with it?" Sun Jindong frowned and asked.

Ye Qiu nodded.

Sun Jindong frowned deeper and said: "But because most of our Taobao stores are newly opened, the credit evaluation system is indeed a good solution in the long run, but it still can't solve the current problems." ”

"This is an unavoidable problem, no platform can put an end to this kind of thing, Taobao is no exception, the introduction of a credit evaluation system, can not avoid this problem, but can try to increase the cost of merchant dishonesty."

"Of course, we can also launch a real-name authentication system at the same time, but this system, we are not mandatory, everything depends on the seller's independent choice, after real-name authentication, we can give a certification mark. Trust smart sellers to know how to choose. ”

"Secondly, the introduction of a deposit system, which is also not mandatory, but will show that a store has joined the consumer protection plan on the store and product page."

"In this way, the cost of merchant dishonesty can be maximized, and at the same time, buyers can distinguish the seller's qualifications through these."

These things are proven and successful strategies for Taobao in the future, so Ye Qiu didn't have any worries when he took them out.

Sun Jindong could naturally understand the importance of these things that Ye Qiu said.

"Of course, it's not rude to come and go, I originally thought that I wouldn't start a war with Yibao so soon, since Yibao made the first move, then we can only fight."

"First of all, let the technical department develop a software that can relocate the entire store of Yibao to our Taobao."

"Secondly, in order to ensure that the commission is not lost, Yibao does not support communication between buyers and sellers, so we can use it to let people post some strategic information on the Internet so that sellers can escape commissions and buyers can get preferential information, and Yibao sellers can relocate the whole store to our Taobao, once a buyer sees the goods on Yibao, they can search for the same store on Taobao, communicate with the store manager, and they can trade on Taobao without charging any commission." Ye Qiu said.

Sun Jindong's eyes lit up suddenly, in fact, most of the current Taobao shopkeepers are newcomers, and doing so can completely attract the original Yibao shopkeepers to Taobao.

However, the intermediary commission strategy of Yibao.com is a hard injury, and it is absolutely impossible to avoid this kind of conspiracy of cultivating the plank road and secretly Chen Cang.

At the same time, Yibao prevents direct communication between buyers and sellers, so after such a strategy comes out, it will also let buyers choose Taobao, Chinese people have always liked to bargain when buying things, the same information about the product, buyers can communicate with sellers on Taobao, in this case, why don't buyers choose Taobao?