For the positioning of the new battery, Su Rui has already decided. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The new battery should not only occupy the high-end mobile phone market, but also the mid-range market, and the low-end market should also occupy a part of the market share.

Su Rui believes that if the new battery is only in the high-end market, the market share will be very limited, and only in the high, medium and low grade markets, all of which occupy a part of the market share, can make the most profits, and can become the one with the largest voice in the industry.

In most industries, it is difficult to become a giant only in the high-end market, although the profit margin is high, but the revenue is far inferior to the real giant.

Of course, there are exceptions to everything, Apple is an exception, only doing high-end mobile phone market, making most of the profits, and in the entire industry chain, it also has a great right to speak, but such companies are extremely rare examples, and it is difficult to replicate the same company.

What's more, the situation of Yongzhen Battery Company and Apple is not the same, the former is only an accessories company, while the latter is a terminal company, so it is naturally impossible to adopt the same positioning.

Moreover, even Apple is not only doing the high-end mobile phone market now, but also testing the mid-range market, which shows that the all-round layout is more important.

It would undoubtedly be a very foolish move if Su Rui only let the new battery serve the high-end mobile phone market and abandon the market of other gears.

You must know that the sales volume of the high-end mobile phone market is still very limited, and then it is apportioned to the new battery, there is no share.

Therefore, if the new battery only serves high-end mobile phones, it will only become a small company, although the profit margin is high, but the total profit is also very limited, and it will soon hit the ceiling of development.

It is precisely after taking this aspect into account that Su Rui will make the positioning of the new battery in line with the high, medium and low grade markets, not only the high-end mobile phone market.

For this reason, the price of the new battery should not be too high, after all, the price of the low-end mobile phone is not high, if the price of the new battery is too high, the low-end mobile phone cannot use this kind of battery.

After considering this, Su Rui set a price of 40 yuan and 60 yuan for two batteries with different battery capacities.

These two prices, compared with lithium batteries, are indeed higher, but not too high, even if this new type of battery is used, the cost of the mobile phone will increase by up to twenty or thirty yuan, and the battery capacity will be increased by two or three times, consumers are very happy to pay the cost of twenty-three yuan.

Therefore, the price of the new battery is only sold for 40 yuan and 60 yuan, not to mention that mobile phones that sell thousands of yuan can be used, and some thousand-yuan mobile phones can also be used.

In this way, the new battery can naturally meet the needs of most mobile phones, which can be accepted by most mobile phone manufacturers, and the cost is still within the controllable range, so they are naturally happy to convert lithium batteries into this new type of battery.

If Su Rui only thinks about making high-end mobile phones, the price of the new battery is one or two hundred yuan, which is no problem, and many mobile phone manufacturers can accept it.

Just do this,Some thousand-yuan mobile phones will not be able to use this kind of battery,It will greatly increase the cost,As for the price increase is too high,It will be unacceptable to consumers,This,Similar to low-end mobile phones, it is impossible to use new batteries,Even mid-range mobile phones may not be used,Only high-end mobile phones can be used。

In this way, the sales of new batteries will be limited, and even if the profit margin is high, it will not actually make much money, let alone become a giant in the industry.

Su Rui wants to occupy most of the battery market, to gain the largest market share, rather than just becoming a small battery company, only serving the high-end market, for this reason, he depressed the profit of the battery, the price of the battery, customized most mobile phones can be accepted range.

The selling prices of 40 yuan and 60 yuan are based on this situation, and they are not decided by him casually.

However, the price of the new battery is only 40 yuan and 60 yuan, which seems to be not high, but the profit margin is not low at all.

In fact, after the production of new batteries, the cost has been specially estimated, so to speak, its production cost is lower than that of lithium batteries, which ensures that even if the price of new batteries is not high, the profit will not be too small.

In the case of mass production, the production cost of the new battery of both specifications can be controlled within 40%.

In other words, these two new batteries, a small 5000mAh battery can have a profit of 24 yuan, and a large 7500mAh battery, its profit has reached 36 yuan, which is after all the costs are counted, the profit margin can also reach 60%, which is impossible to achieve for lithium batteries whose technology has been very mature.

In this way, even if the new battery is sold at a low price, it can be profitable and quick turnover, although the price is not high, but the profit is not low, which is the advantage of the new battery.

After ensuring a certain profit margin, it can occupy most of the mobile phone battery market share, which is the positioning of Su Rui for the new battery, and the new battery can indeed do this.

Therefore, in this case, Su Rui naturally cannot sign an exclusive cooperation with Huawei Company, which is impossible, he not only meets the market share of Huawei Company, but also wants to gain more market share, and even become a giant in the battery industry.

Last year, Huawei's smartphone shipments exceeded 150 million units, and this year it is expected to suddenly be 200 million units, but it is only 200 million units.

Even if these 200 million smartphones all use new batteries, they are only 200 million batteries, and a considerable part of them are cheap mobile phones, and it is impossible for these mobile phones to use new batteries.

As a result, it can be estimated that Huawei's demand for new batteries will not exceed 200 million units at most per year.

And how big the mobile phone market is, that's a pretty staggering number.

Ever since Su Rui decided to join the mobile phone battery industry, he has done his research in this area.

In 2014, global smartphone shipments reached 11.592 billion, and the market alone reached 2.8 billion smartphone shipments.

One is a supermarket with more than 10 billion units, and the other is a company with only 200 million units.

Therefore, Su Rui solved Guo Chengping's exclusive cooperation method, even if it was 200 million yuan in cash, it did not make him excited, what he wanted was the global mobile phone battery market, not a Huawei company's mobile phone battery market, there is a big difference between the two.

And he has enough confidence in the technology of new batteries to thrive in the global mobile phone battery industry.

In addition, Su Rui is also confident that he will get an order from Huawei Company, and will not stop the cooperative relationship, and the order of one million yuan is just the beginning.