The biggest achievement of "Mom Loves Me Again" is not to trigger a nationwide movie-watching boom for the whole family, nor is it a box office hit, nor has it created countless topics about parents, family, and filial piety. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

But the activity of "Mom Loves Me Again", after its success, after many studies and discussions, it finally became a routine.

Several large cinema chains, and several domestic film and television giants, jointly issued a statement.

That is, on Mother's Day and Father's Day every year in the future, the marketing strategy of "Mom Loves Me Again" will become a norm.

In the future, on Mother's Day and Father's Day, we will launch a special campaign for parents across the country.

Of course, it is impossible to make all parents free of charge like this time, but the strategy of half-price for parents has been introduced.

This marketing campaign, known as the Filial Piety Campaign, aims to promote filial piety among the people.

After the launch of this event, it naturally won the unanimous praise of the masses, as for why there are no free tickets, naturally because, no one dares to guarantee that most people consciously choose to buy tickets this year, but will it be the case in the future?

But even so, it is enough to highlight sincerity.

After all, even half price is a real discount.

"Mom Loves Me Again" was revitalized by Ye Qiu with an unprecedented strategy when Ye Qiu himself was not confident, and when Feng Gang, Jiang Wei and other big directors were not very optimistic, and it wrote a strong stroke in the history of Chinese film.

The most important thing is that there was no previous big loss, although Ye Qiu himself did not expect it, but in the eyes of the outside world, this is exactly what Ye Qiu is smart.

"Mom Loves Me Again" has been discontinued, but the topics and events created have not been able to calm down for a long time.

However, Ye Qiu didn't continue to pay attention to this matter anymore.

Legend Technology, a game company that Ye Qiu once bought for tens of millions, has now become a giant of online games in China.

Previously, Ye Qiu gave two game development tasks to the R&D department of Legend Technology, one is a side-scrolling fighting online game, and the other is a hero group battle online game.

Legendary Tech conference room.

Ye Qiuzheng looked down at the two plans for the two games, the backstories of the two games, and the outline of the character settings.

It's just that the more Ye Qiu looked at it, the deeper his brows wrinkled.

After a long time, Ye Qiu put down the document in his hand, and his fingers tapped on the table without hurry.

"What does the game screenwriting department think, why is it that both the background of the game and the setting of the character's backstory are biased towards Westernization?" Ye Qiu raised his head and looked at Huang An, the head of the game screenwriting department, and asked.

Huang An was stunned for a moment and explained: "Ye Dong is like this, considering that these two games involve magical elements, and magic culture, if we adopt the characters and background settings with Chinese characteristics, we don't think it is too suitable." Moreover, such a setting is also conducive to the promotion of the game to Europe and the United States. ”

"So, I want to ask you a question, what is the core of a game?" Ye Qiu scanned the people present noncommittally, and then asked.

"I think it's the gameplay, and the gameplay, right?" Li Lixin, the technical director of the development department, was the first to answer.

"What about you, what do you think?" Ye Qiu asked again.

"I agree with Director Li that the core of a game is gameplay and gameplay. ”

"Yes, although the graphics, controls, story background, etc. also have a certain influence, the core of a game is still the gameplay and gameplay. ”

"......" the crowd spoke.

"So, Minister Huang, in terms of the game's backstory, the naming and setting of the characters, I hope to go back to the furnace and redo it. China has a splendid history and culture, and there are countless historical celebrities, and I hope that in our company's games, we can focus on Chinese elements. ”

"Of course, the characters of the Chinese game are just the foundation, and if we promote them to foreign countries in the future, we can do multiple versions, for example, in the island country, we can add some special characters of the island country on the basis of our original foundation, and the same is true for other countries, different countries, launch the characteristic cultural characters of the other country, I believe this is not difficult, right?"

"After all, no matter which country it is promoted, but first of all, we are a game company in China, and we must first take root in our native China before we can think about expanding outward. ”

"And when it comes to outward expansion, it can be treated on a case-by-case basis in each country and on a case-by-case basis. ”

In fact, Ye Qiu has a lot of ideas about these two games, although he may not have confidence, but as a reborn person, as a traverser, he still has some thoughts in his heart of "always do something big".

Thinking back to his previous life, the invasion of various characters from the American imperialists' Marvel DC, Ye Qiu was thinking, why can't he be replaced?

In terms of film and television, perhaps due to the influence of the general environment, it is still difficult for Chinese films to achieve anti-export culture, but can we try it in terms of games?

It's not that Ye Qiu is whimsical, but if you think about it carefully, it's really very feasible.

Ye Qiu once talked about cultural invasion when he chatted with his friends, of course, he was just ** at that time, that is, idle eggs hurt nonsense.

But it makes sense to think about it.

If in the previous life, a game like "League of Legends" that was very popular in the world, if it was developed in China, then those characters in "League of Legends", if all the characters in "League of Legends" were Chinese, would foreign players still play this game?

The answer is obvious, in fact, for gamers, the backstory of the game and the like are really not that important.

In the previous life, "Glory of Kings" used a Chinese-style character setting, which can be called an unprecedented overlord-level game in China, but when it was promoted overseas, it encountered great problems.

But in Ye Qiu's view, the key to the problem is not the Chinese character setting, but the fact that "Glory of Kings" itself at that time had many competitors.

And "League of Legends" is in the front, and "Glory of Kings" has been criticized as a mobile game copycat version of "League of Legends", which is not unreasonable.

However, there is no such problem in this life, because, for now, looking at the world, there is no real battle online game similar to "League of Legends" on the market.

So there is no problem with the Chinese background at all.

Of course, just like Ye Qiu said, it can be treated on a country-by-country basis, such as being promoted to an island country, and it is completely possible to join the role of ninjas in the island country.

For example, if it is promoted to Europe and the United States, some local iconic characters can also be added, but these do not prevent this game from focusing on Chinese historical figures.