"Mom Loves Me Again" on the whole, the reputation is quite good, at least after the audience watched it, they basically cried. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It's just that in the film criticism circle, there is quite a lot of controversy.

For the vast majority of ordinary audiences, this film is no longer just a film, and more importantly, this film has triggered a craze for the whole family to watch movies, driving the habit of watching movies with their parents on Mother's Day.

In fact, the general public really doesn't have high requirements for a film, what is a good movie?

In the eyes of film critics, maybe a popcorn movie is not a good movie, it must have connotation, it must have an artistic atmosphere, it must have something that makes people think, and it must show some social problems, etc., but where will ordinary audiences care so much?

A movie that can make people cry is enough.

The plot of "Mom Loves Me Again" is cliché, dog blood is not dog blood, and it is also necessary to divide people, but the same thing is that Xiaoqiang's father in the film has become the object of Qianfu's finger.

The reporter interviewed several viewers of different ages, and the topic of the interview was the most controversial and the core issue of "Mom Loves Me Again".

The mother Qiuxia in the film, in order to let the child have a father, in order to let the child have a better education, living conditions, and the future, and ruthlessly drive him away, is it selfless or selfish?

Interviewee, male, 25 years old, office worker: "I think this is a dilemma for Qiuxia's mother, money is not everything, but no money is absolutely impossible, standing in the mother's position, every mother hopes to be able to give the best to her child, but she doesn't have the ability, give the child to her ex-husband, if you say selfishness, some people say that Qiuxia is happy that the child can get a better future, and disregard her son's thoughts, but then again, what did Qiuxia get? The son left, in fact, she was the most distressed, the most sad and the most guilty. ”

"The film does have a lot of things that can't stand scrutiny, I have lived in a divorced family since I was a child, my father's economic conditions are better, I follow my mother, but my father and I will still meet often, and my father will also bear some of my living and learning expenses, in fact, I can only say that this film has worked too my mother, but I ignore it, even if I don't live together, in fact, my father is still my father, Xiaoqiang has a difficult life with Qiuxia, is his father so cold-blooded? Do we have to bring my son back in order to provide better material living conditions?"

Interviewee, female, 28 years old, mother of a child, daughter of a mother: "My family used to be poor, but I was also very happy, I was also ridiculed when I was a child, the old clothes I worn, and the clothes that changed to small ones, I really didn't think I was beautiful, and I didn't complain about my parents in my heart, but when I grew up, when I became a mother, that bit of complaining was long gone, and I was full of guilt and distress." ”

"I can understand Qiuxia's approach in the movie, but I don't agree, I understand because, as a mother, she can't give her child a better one because of her lack of ability, so that the child will be ridiculed at school because she doesn't have a father, which Qiuxia didn't expect when she decided to give birth to him, she can tolerate being pointed at, but she can't tolerate her child being pointed at. ”

As for whether it is right or not, this cannot be defined by others, selfishness may be there, but more is selfless love, because she is also in pain, but it turns out that in the end, Xiaoqiang really has a good future, but Qiuxia herself has suffered all her life, if this is also selfish, it is too much to say. ”

Interviewee, female, 42 years old, mother of a pair of children: "I don't know if she did it right, but if I were her, I don't know if I would have the same choice as her, after all, on the one hand, it is possible to let my son receive a better education, have better living material conditions, and it is foreseeable that there will be a better future, but the price is to leave my mother and become a child without a mother." Just like the song sings, a child without a mother is like a grass, leaving the arms of his mother, where to find happiness. ”

But if you keep the child by your side strongly, maybe the child may not have a good future, but obviously Qiu Xia doesn't think so, every mother wants to be able to give the best thing to the child, living by the mother's side, the price Xiaoqiang has to pay is also obvious, that is, to become a fatherless child who is made fun of, can't wear new clothes, new shoes, can't afford to eat delicacies from the mountains and seas, and can't receive the best education, so this is a dilemma for Qiu Xia. However, the movie is still a little strange, why does the biological father know about his son, but he must take the child over, can't he fulfill the responsibility of a father? Isn't it not father and son if they are not together?"

As a result, this controversy turned to the father who did not have much sense of presence in the film.

Then another topic was raised, that is, the issue of the responsibility of the father, some people said that the biggest loophole in "Mom Loves Me Again" is here, a father, can ignore his own son, just because, he does not live by his side? This is a bit nonsense.

Even in that era, the legal awareness was weak, but as a father, the minimum obligations must be fulfilled, right?

The answer to the discussion is, if this kind of thing happened in modern society, would it still be like this?

The media deliberately found 20 children from single-parent divorced families for investigation and interviews.

It turned out that it was extremely surprising that even in modern society, divorced families, some fathers actually did not fulfill their responsibilities as fathers.

In divorced families, the problem of fathers supporting their children is also very serious.

Although the law stipulates that in divorced families, spouses are also required to pay child support, but in practice, there are still many people who fail to do so.

Well, the topic of whether Qiuxia was selfish or selfless suddenly became a concern about the support of children in divorced families.

"Mom Loves Me Again" was a box office hit because of this Mother's Day event, and this event is also known as a classic case in the marketing case.

Because the results confirmed that "Mom Loves Me Again", Ye Qiu didn't even spend the balance of 300 million, but made a small profit.

However, "Mom Loves Me Again" has achieved unprecedented success at the box office because it has triggered a trend of movie-watching by the whole family across the country.

The films released in the same period, whether domestic or foreign, are not opponents.

According to the analysis of some industry insiders, if "Mom Loves Me Again" is released under normal circumstances, perhaps the box office will not even be able to break 100 million, which is the charm of marketing.

And this time, it seems that Dianjin Film and Television and the cinema side have given the audience many discounts, including gifts, including free tickets, including movie ticket discounts, but in fact, whether it is the cinema side or the Dianjin Film and Television side, not only did not lose money because of this, but also made a lot of profits.

Especially on the theater side, because of the reduced ticket price and the impact of the event, "Mom Loves Me Again" was almost full and lasted for a long time.

In terms of cinemas, they may not make much money at the box office, but in terms of sales of peripheral products, the sales volume has broken countless records.

And the profit in this area is actually much higher than the box office of the movie.

So, it was undoubtedly an extremely successful marketing campaign.