Chapter 20 Strategic Meetings

After analyzing the current situation, An Mengxin concluded: "Summarizing the current situation of this period, we can see that the publicity channels and means of sailing are very effective, so we still need to adhere to this relatively cheap and effective publicity channel." ”

Saying that, An Mengxin looked at Wang Tao again and said: "Manager Wang, the strategy of campus publicity will be one of the main publicity channels for Fanke for a long time in the future. However, we should not be satisfied with just posting advertisements on the roadside of colleges and universities, and the forms of campus publicity must also be diversified, such as theatrical performances and singing contests organized by colleges and universities themselves. These activities are basically available in every university, and most of the activities need to be sponsored by the student union of each school, our company has been working in Hecheng University before, and you should be very clear about the difficulties and needs of the student union. The sponsorship fee for these activities is about 1000-5000 yuan, which is very cheap, but it is easy to get students from various schools to recognize us through these sponsorships. Wang Tao, we should focus on this part of the campus propaganda work in the future, of course, I just gave an example, there are many other publicity methods in the school. Not only events can be sponsored, but also clothes for student council members. Don't underestimate the student councils of each school, as long as we have a good reputation among them, then this group of people will subtly help us influence other students. ”

Saying that, he turned his head and looked at the crowd: "When we have formed this kind of good reputation in various colleges and universities, especially in the student unions of various schools, then not only the current college students, but also the new college freshmen who enter the school every year will be affected by the environment and quickly become our new customers." ”

In the end, An Mengxin said with some excitement: "You know, the current campus publicity scope of Sailor has basically covered all colleges and universities in the country, and when college students across the country fall in love with Sailker, what kind of scene will it be." Not only will the new students become our new customers, but also those recent college graduates will wear the clothes of the sailsail into their workplace, and let their colleagues gradually get to know and fall in love with the sailer through word of mouth. What will be our turnover by then, what do you think?"

After speaking, An Mengxin looked at the excited crowd with a smile, and came over for a while to wait for everyone to wake up from the excitement again, and then began to continue: "After talking about publicity, then let's talk about research and development." Through the analysis just now, everyone can feel that although the plaid shirt is our fist product, it is obvious that there are still certain development limitations, after all, not everyone likes to wear the same clothes as everyone else. Moreover, with the increase in publicity, the customer's recognition of Fanke has risen, and the traffic of online stores has increased. And unlike the gradual and stable growth trend of plaid shirts, although the sales volume of other categories of clothing is far less than that of plaid shirts, it has been on a rapid upward trend, especially the rapid rise of new clothing. ”

Then An Mengxin said to Li Nan and Guo Lingfei: "Manager Li, Guo Design, now our new clothing is very popular with young people, and our design center has also taken shape, do you have anything to say?"

Li Nan and An Mengxin glanced at each other, made eye contact, and finally Li Nan said, "Okay, Mr. An." Then let me tell you about the current research and development situation of our company. ”

Saying that, he stood up and glanced at everyone, Li Nan said in a deep voice: "Our R&D center has been adhering to the concept of young, casual and fashionable when Mr. Sun originally founded Fanke to do new product research and development. At present, the company's R&D center has taken shape, and with the efforts of Manager Qiao, there are currently 56 designers, plus other R&D center personnel, and there are 93 members in the R&D center. It has strong R&D capabilities, and has completed the overall R&D design of 62 clothes since the beginning of May, and 25 of them have been put on sale. It is expected that with the continuous increase of the overall team and the stability of the run-in of new employees, our R&D capacity will reach 100 models in the next month. After speaking, he glanced at An Mengxin and Sun Fan.

Sun Fan said with a smile: "Manager Li, you sit down first, and everyone should not be so serious, everyone should sit down and say something." ”

Listening to Sun Fan's words, Li Nan smiled awkwardly. Everyone smiled knowingly, but the atmosphere of the meeting no longer seemed so tense.

Sun Fan continued: "For the R&D center, in addition to being young, casual and fashionable, I also have a requirement of "fast". Fast market response capability and fast design speed. In order to not affect the quality of R&D under such a rapid design speed, I request that in the next year, our company should have no less than 300 designers and no less than 500 models per month. R&D is the foundation of corporate creativity, society is changing faster and faster, and today's young people are increasingly pursuing individuality and differentiation. Therefore, R&D not only has to be fast in terms of design concept and keeping up with fashion trends, but also has to be fast. As an employee of the R&D center, you must know in your heart that you are serving a fast fashion company. ”

Saying that, Sun Fan glanced at Josie again and said, "Josie, the recruitment work of the R&D center needs your attention. ”

Josie nodded, and Sun Fan then said to Guo Lingfei: "Ling Fei, as the chief designer of our company, I want to make a request to you, the proportion of styles we develop and sell is too high, 25 of the 62 clothes are on sale, this is not the proportion I want, more than 40% of the proportion, the quality of research and development cannot be guaranteed, but considering the actual situation now, let's do it first." But when our monthly R&D volume reaches 500 models in the future, I require that the proportion of R&D styles and listings should not exceed 20% at most. That is to say, only a maximum of 100 of the 500 designed ready-to-wear garments can be selected to be sold on the market, and only this proportion can ensure that each of the sailor clothing is a design boutique. ”

Seeing Guo Lingfei nodded, Sun Fan stopped speaking and motioned for An Mengxin to continue.

An Mengxin understood, and continued: "Okay, I'm done with the new product design." So let's move on to another important department – the logistics department. Speaking of the logistics department, I have to express my gratitude to our Hou Ping, Manager Hou. With the rapid expansion of the company, the work of our logistics department has been very good. Not only does it ensure that the order is delivered within 2 hours, but in fact, so far, the actual time from receiving the order to the delivery of our company is only about 1 hour, far exceeding the same type of Taobao stores. ”

Hearing An Mengxin's praise, the big boy who had just come out of the countryside smiled a little shyly.

After that, An Mengxin made a summary and comment on the customer service department and the art team. Finally, he said, "All right, everyone. That's all I have to say about what the various teams need to work on now and in the future. Next, we would like to invite our boss Sun Fan to announce several important decisions of the company. ”