"Let's go, let's go, Brother Ye, leave the matter of advertising to Wang Fa and them, let's have a few drinks at noon." Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info "Wang Tiezhu pulled Ye Qiu and was about to go out.

was stopped by Ye Qiu.

"Boss Wang, this is not over, a simple TV commercial is not enough, we still have to do it together. Ye Qiu said.

"Multi-pronged, Brother Ye, do you still have a move?" asked Wang Tiezhu's eyes widened.

The most profound and prominent thing in many people's impression is naturally this TV commercial, but in fact, the success of Brain Platinum is not only the credit of this TV commercial.

What really makes Brain Platinum a big success is the result of the chemical reaction generated by the combination of multi-faceted marketing.

Although TV commercials are killer features, the seemingly brain-dead advertisements are precisely the most powerful blow in the end.

"Boss Wang, the TV commercial of Brain Gold is the best choice for gifts, but what about Brain Gold itself? What are the advantages? How can people realize the advantages of Brain Gold? Realize that Brain Gold is a good thing that is beneficial and harmless?" Ye Qiu asked.

"The previous advertisement was cast together?" asked Wang Tiezhu a little confused.

"Of course not. Ye Qiu shook his head and said, in fact, he was a little entangled in whether to release this ultimate, this ultimate, in his previous life, had already been used badly, but in this world, in this era, he hadn't yet.

But soon, Ye Qiu dispelled this concern, this big move, if you don't use it, sooner or later others will use it.

Or in the previous life, such a trick is simply outrageous, compared to those products that lack morality and have no lower limit, at least, brain gold, should be relatively disciplined.

Moreover, Wang Tiezhu was able to throw out five million to do charity without blinking an eye, although Wang Tiezhu also had the idea of a reputation in it, but he took it out with real money, compared to those who shouted how much to donate, but the result was a blank check to come.

"I agree with Boss Wang's idea of spending more money and doing more advertising than others, and this advertisement also needs to be the same, so it is necessary for Boss Wang to advertise in large quantities, TV commercials, newspaper advertisements, first-tier cities, second-tier cities, third-tier cities and even county-level cities, to the maximum extent, my creativity needs a large-scale and all-round advertising bombardment, just about to celebrate the New Year, in the golden period of the past few days before the New Year, a big bombardment, the more advertisements, the better. Ye Qiu organized his language and said.

"However, in addition to the previous TV commercial, we have to change the way of other advertisements, we can invite some experts and professors to do programs in some health newspapers and TV programs, however, among these programs, it cannot be too obvious that they are advertising, but to give everyone a science popularization of health knowledge, for example, you can make a public welfare science popularization topic, popularize it to the audience, what is called brain gold, the importance of brain gold, etc......."

"On the one hand, with the help of experts and professors, on the other hand, it is not possible to make people feel that they are advertising, but the focus is on TV commercials. ”

“……”

Ye Qiu said a lot at length in one breath, in fact, this way, in the previous life, was more used in network marketing and publicity, such as advertorial marketing, etc., however, there are not enough Internet netizens now, and the influence is still limited, so naturally it can't be used in the form of popular science advertorials, and what Ye Qiu said is actually the use of advertorial marketing in disguise.

Of course, this is also indispensable for a large amount of capital investment, as well as the authority of the brick family to call the beast.

Wang Tiezhu was stunned for a moment, and after a long time, Wang Tiezhu looked at Ye Qiu and said, "Although I don't understand it, I feel that it will be very effective." Just do what you say, brother. ”

Of course, this is completely done to pave the way for the TV commercials of brain gold in the future, such a model, you really can't play without money, however, Wang Tiezhu obviously has no such problem, people's nicknames are there, and people are stupid and quick to make money.

But in fact, is Wang Tiezhu stupid? Whoever really treats him as a fool is a real fool.

Although Wang Tiezhu said that his education level is not high, and his business experience is also very simple and rude, but in many cases, simple and rude methods can play an unexpected role.

……

Ye Qiu stayed in Wang Tiezhu's company for several days, almost the whole process of the advertising strategy, after listening to Ye Qiu's strategy, the people in Wang Tiezhu's company's advertising department, including Wang Fa, although they all felt that the TV commercial of brain gold was a little brainless, but Ye Qiu's follow-up series of strategies to promote brain gold in the name of popular science with the help of experts and professors were amazing。

In fact, at the charity auction, the news that Wang Tiezhu bought a creative idea of Ye Qiu, a rising star in the advertising industry, at a sky-high price of 5 million, went viral.

In foreign countries, maybe a creative advertisement sells for 5 million is nothing, but in China, creative advertising is not so important, and many manufacturers spend more money on TV station advertising time, and advertising is a bit unsatisfactory.

Therefore, the sky-high price of five million, just to buy an advertising idea, although there is an element of charity, but it still makes Wang Tiezhu's reputation for being stupid and rich more and more loud.

Of course, at the same time, there are many people who are waiting to see what this sky-high advertising creative looks like.

In this era, what is the concept of five million? Five million can make a medium-budget movie, and it can make several small-budget literary films, but the cost of the entire part of many serials is not even five million, and this five million is just the price of a creative advertisement.

Wang Dong is also very concerned about what kind of idea Ye Qiu gave Wang Tiezhu, after all, Wang Dong intends to let Ye Qiu do the publicity planning of the talent show next year, so this can be regarded as a test.

Therefore, when Wang Tiezhu's brain gold advertising film was sent to Mango TV, the advertising department showed it to Wang Dong as soon as possible.

The commercial is very short, and as soon as it appears, the two animated characters, the old man in the suit and the old lady in the wedding dress, jump on the stage. Judging from the style of painting, well, it's quite creative, and the cartoon images of the old man and the old lady are still very cute.

"I don't accept gifts for the holidays this year"

"Don't accept gifts, don't receive gifts, don't receive gifts!"

"Receiving gifts only receives brains and golden brains...... Yellow...... Kim!"

Eventually, a box of brain gold appeared! Then, there was no more.

After Wang Dong read it, he almost didn't vomit blood, if Wang Dong knew a popular Internet phrase in later generations, he would definitely complain, his pants are off, you just show me this?