"If I were you, I would definitely do a marketing plan specifically for PepsiCo, and I think it will definitely help us to cooperate and win-win in the future. Pen, fun, pavilion www. biquge。 info”

At the same time as he said this, it already represented Luo Zhenlin's initial optimism and trust in Wei Ye and the company behind him, if Wei Ye didn't know to climb up the pole at this time, then he wouldn't have to go through the trouble of starting a business.

"That's natural! We will not only rely on our three major advertising platforms to tailor a marketing campaign for our Pepsi, but also adopt a cooperation model that has never been seen in the traditional advertising industry today!"

As soon as Wei Ye's words came out, he immediately attracted Luo Zhenlin's interest, and after so many years in the marketing industry, no one dared to let go of such a bold statement in front of him!

This makes him really strange, what kind of advertising method can he not see?

Do you dare to say that you are unprecedented??

"We are specifically targeting our Pepsi Cola this time, and we will launch a click-to-click charging model for Internet advertising in China for the first time! I think Brother Luo, you must be very curious about what is called a click-to-click charging model, right?"

What Wei Ye is talking about at this time is a new advertising fee model that is very fair and just between advertising platforms and advertisers that will be widely adopted by almost most Internet companies or websites in the future.

To put it bluntly, this charging model really saved many websites and businesses on the verge of bankruptcy, because it made it possible to monetize traffic for the first time!

Before the industry as a whole has discovered more revenue models, it is really not an exaggeration to say that the pay-per-click advertising model has saved many websites and businesses.

"Click charging model, abbreviated as CPC in English, is currently just emerging in foreign countries this new type of charging model, the biggest advantage of this model is that users only see the advertisement, and manually click after the start of billing!"

CPC, transliterated as cost per click, basically belongs to the most widely circulated Internet advertising charging model in later generations.

That is, the user will be billed once after clicking, and if he does not click, he will not be charged to the advertiser if he just sees it, and finally calculates the advertising cost according to the total number of clicks.

For example, when you think back to your time browsing articles or moments on WeChat, if you don't actively click on the various advertisements you see, then WeChat will not receive advertising fees.

This is a very advanced and fair advertising charging model, which breaks the one-time advertising charging model of traditional websites on a monthly and quarterly basis, and instead carries out click billing, which is actually very cost-effective for websites with a lot of traffic.

"Oh, click charged, which means that only when the user clicks on our ad, will be charged for it, and if you don't click in, just see it, this will not be charged, right?"

This new advertising model is indeed unheard of before, and it is a joke that it was impossible to charge per person in the traditional advertising model of newspapers, magazines and billboards.

In this way, the advertisement is played, but how much publicity effect it will bring to the advertiser, and how much the conversion rate of the advertisement is, these very important data are impossible to monitor and very vague.

However, if the advertising model is carried out according to the pay-per-click advertising model, then the advertiser will know very clearly how many people have received attention and clicks for the ads they place on this website or platform!

If there are a lot of times, then since it is clear that the desired advertising effect is achieved, the advertisers must be more than happy to pay for it.

If the number of clicks is few or far between, then the advertiser will not have to pay much for it, and it is a sure deal!

"Yes, yes, there is nothing wrong! It is only charged according to the number of clicks, and the number of clicks indicates how many people have paid attention to our advertisements, and I think this will definitely be able to guarantee the publicity effect of our brand!"

The click-per-click advertising model is not only desirable for advertisers, but also very beneficial for advertising platforms.

Because you say that your website has tens of thousands of daily visits, in fact, in this era, in public, there is really no one in a bustling commercial street, a billboard erected high is more intuitive and conspicuous.

Therefore, this also leads to the fact that in the initial stage of Internet companies, they obviously have a huge amount of user traffic, but they can't sell the matching advertising price.

Therefore, the click-to-click model can be said to be mutually beneficial for both the platform and the advertiser, otherwise it would not have been widely used on a large scale in the future.

Therefore, Wei Ye is very happy to cooperate with a super-large multinational company like Pepsi to cooperate with the advertising click charging model, and as the upper executive of Pepsi, Luo Zhenlin also appreciates this clear and advanced cooperation model!

So there was little to no shackles, and even after the two parties signed an initial contract of intent to determine the next cooperation between the two parties, Wei Ye hurried back to the studio and began to draft a marketing plan for Pepsi.

This order contract from Pepsi can be said to be really extraordinary, as long as it can be successfully won, then the studio will directly get out of the embarrassing situation of the previous petty fight.

Not only will you get an extremely generous cash return for this, but this will also set up a golden sign for the studio's next advertising sales!

Therefore, it is natural to imagine how much Wei Ye attaches importance to this planning plan.

For two whole days in a row, Wei Ye locked himself in the office alone, which can really be said to be thinking day and night, racking his brains without thinking about tea and dinner.

He is not a great marketing cow himself, so it is not impossible for him to create a perfect creative activity by himself, but this is really a specialization in the art industry, and this aspect is not Wei Ye's specialty.

Therefore, Wei Ye can only continue to refer to many classic cases in the advertising industry in later generations, in order to come up with an excellent creative activity to impress PepsiCo in a short period of time.

Unfortunately, advertising planning itself is a whimsical and creative thing.

Even if Wei Ye scratched his head, Pepsi's canned drinks and waste paper were almost thrown away in two days, but the specific marketing plan suitable for the current situation of Pepsi Cola was not even a hair.

Not only did he not have a suitable idea, but Wei Ye was even more struggling to not even have a clue, which made him really depressed for two days.

"Damn,It looks like we have to hire a copywriter as soon as possible. ”

When the book is used, there is less hatred, and people only feel empty when they need it, just two sentences, but it is full of Wei Ye's helpless mood at this moment.

Even if he won this great opportunity out of thin air with his own efforts, Nima didn't have the ability to seize it, which is something more depressing, okay?

"What the hell should I do... Do you really have to give up on this?!"

Or is the foundation not strong, but I delusionally want to eat a big fat man in one bite, and in the end?

Is it really just like that, you can't choke to death??