16 The Power of Top Media

The views in the article are completely biased, and the malice is overflowing.

But the reader actually believed it, and without playing the game, he just read the text and deliberately collapsed the screenshots, and accepted the views of the article and left messages one after another.

"Disgusting! When will the domestic product not rely on feelings and patriotism to kidnap players, it is estimated that it will get better!"

"For so many years, domestic games are still musical. ”

"If domestic games want to really rise, they must not rely on the so-called martial arts masterpieces, don't believe us and look at it!"

"Don't. Domestic games can't be said to be cold, it's never hot, and it's not hot. It's not that the technology or the market can't keep up or whatever, it's that we're not fit to make games, just like you can't grow fish in the ground. ”

These are all selected messages when Ann Lee clicked in. There are hundreds of total messages.,None of them have played the game.,But follow the trend and scold there.。

Maybe the article has an eye-catching title, and it has been read more than 20,000 times, and the negative impact cannot be ignored.

For the official account, if the reading volume exceeds 10,000, it can have a very good communication effect, and 100,000+ is an absolute hit article.

This article has been read more than 20,000 times, and it will definitely cause trouble for Ang Lee.

Li Annan hurriedly called Liu Kun and asked: "What's going on? The person who wrote this article hasn't played "Sword" at all, right? Why are you talking nonsense there?"

Liu Kun sighed and said, "If they hadn't contacted me through an intermediary, I wouldn't have known about it." They wanted to cooperate with you before, but you thought they were overpriced, so you ignored them, and they resorted to it. Write your black manuscript and force you to give money. If you give money, they will delete the manuscript. ”

"How much do they cost?" asked Li Annan with a frown.

Liu Kun said: "The price offered by the middleman is 10,000 yuan a month, and if you pay it for a year at a time, you can only give 100,000 yuan." I think we can talk a little bit more. ”

"There's no way I'm going to say anything like that. Li Annan said categorically.

He could not have succumbed to this indiscriminate coercion!

Li Annan is not out of money, nor is he reluctant to spend money. If a person plays the game seriously, writes a positive recommendation article, gets a high number of readers, and then comes to Li Annan to talk about cooperation, Li Annan will definitely be willing.

But what are you trying to do with this insulting method?

Liu Kun persuaded: "In fact, making games is also a kind of business, and if you are willing to endure it, it is actually best to spend money to eliminate disasters." Grievances should be resolved, not settled. Besides, if you think about it from another angle, that official account can have 20,000 reads if you write a black draft. What if you write a positive manuscript? I probably have 20,000 reads. Wouldn't it be nice to pay some money and turn enemies into friends? ”

"There's no way I'm going to say anything like that. I think there's another way to solve him. I believe that evil cannot prevail over good!" Li Annan said flatly.

Liu Kun said: "You are still young after all. Okay. See if there's any other way, I'll drag it out here, and if you have any new ideas, let me know. ”

After Li Annan agreed, he hung up the phone and began to think of countermeasures.

Reporting that official account may not have any effect. He has no media resources for the time being. The only thing you can do is to write your own manuscript and compete against each other.

He opened Weibo, logged on to the "Jinghong Game Official" account that had added Blue V, and began to write clarification articles.

The first half of the article is to explain the definition of "remastered" and refute the logical errors that smear the article. The remake of Sword is exactly the same as the original, and there are no mistakes.

Then, Annan Lee reported on the current sales of the game, as well as intercepted some positive reviews on Steam, proving that the remake of "Sword" has been a success and has been recognized by many people.

Finally, Annan Li introduced the gameplay and selling points of the game, hoping that players who read this article can be interested and buy the game.

This Weibo account was just registered, and Li Annan didn't have time to operate it before, he didn't even post a Weibo, and he only had a few hundred followers. After the article was sent, it was as if a stone had sunk into the sea, and there was no splash at all.

Looks like we'll have to think of something else. Li Annan is not discouraged, this method does not work well, and then think of another way. There was no way he could compromise anyway.

……

It's evening.

The report of Guangming.com, as early as a few hours ago, was launched on the whole platform, and it was already quite popular at this time.

But the operators of the steam intelligence station had no idea. He had just written a promotional draft for a mobile game, and he planned to release it in a moment.

He asked his assistant, "How." Did you contact us?"

"Nope. The intermediary said they were still discussing. The assistant said.

"Rest assured, they will definitely relent. "The operators are confident.

He's done this many times, and as long as he chooses a small start-up company, it's 100 percent successful.

Those small companies have no experience, and as soon as they are hacked, they will be in chaos. Hold on for a few days at most, do some senseless resistance, and always obediently give in in the end.

The operator checked the reading volume of the official account, and there were already 30,000, and he couldn't help but smile proudly. Since there are 30,000 reads, the price will not be the same as before when the game is soft!

How high is the right price? The operator calculates in his mind, fifteen thousand, or even twenty thousand?

Anyway, the longer it drags on, the higher the price he will offer!

Once you can't hold on, you will be slaughtered by him!

Who made the game not admit defeat early. If they had compromised when the previous article had 20,000 views, why would they spend so much money?

He thought triumphantly as he looked at the various data of the official account. When he saw the data of the number of followers, he was stunned!

There used to be more than 10,000 fans, but now there are only 7,000!

What's going on! How can you lose 3,000 fans in a few hours?

The Steam Intelligence Station has been the number he has been working on for nearly a year. I don't know how much effort I wasted, but I accumulated more than 10,000 fans. It's impossible to drop a third of it in a day!

It must be a system bug!

He reassured himself that when the bug passed, it would be back to normal.

But then, he realized that something was wrong.

The article that smeared the remake of "Sword" was full of scolding him!

"Spam marketing account! It's obviously a good game, but you say it's like this!"

"A dog-like thing, how dark is your psychology to spray domestic games like this?"

"It's obviously a remake, so it should be the same as the original, what are you spraying?"

"Hurry up and go home and see!

Why? He was stunned, is it the water army invited by the game?

No, it's impossible for the water army to let the fans count so much!

Something else could have happened. It's not good!

He hurriedly checked on the Internet, and the results he found made him fall into an ice cave!

Guangming.com, one of the central media, actually posted positive news about the remake of "Sword"!

That's the top media in China! The influence is by no means comparable to his small public account!

After Guangming.com released a positive report, professional game media, regardless of whether they cooperated with Annan Lee or not, quickly followed up and reprinted it!

Tencent Games, Sina Games, Jiujiu, Video Game Bus, almost all large game media, reprinted the positive report of "Sword"!

He immediately understood how the scolding came about! How did the number of fans drop!

His steam intelligence station is a game information public account, and the people who will follow this official account are all gamers. These people may not be watching Guangming.com, but most of them will be on those big game media!

People are seeing negative coverage here. In the big game media, I saw a positive report on the remake of "Sword". The two reports are completely contradictory, and when people think about it carefully, they can see that he is playing a trick, and they are angry and take the pass.

He couldn't help but feel a trace of regret. If he had known that Guangming.com would intervene and report positively on the remake of "Sword", he wouldn't have dared to knock on the idea of knocking on the bamboo pole!

Now it's okay, I didn't get the money, and I paid back more than 3,000 fans!

The only option at hand is to stop losses quickly so as not to magnify losses. He hurriedly deleted the smeared article, and then pretended to be dead, as if nothing had happened.

A few hours later, he quietly released another promotional release.

As soon as the results were released, someone left a message.

"Is the marketing account here to advertise?"

"Don't want to pretend it's okay, when are you going to apologize to "Sword Sealing Demon Record"?"

"I've reported all the articles you posted, and it's intolerable for you not to be blocked by WeChat. ”

He couldn't help but sigh, he really shouldn't be greedy and provoke that shocking game.

Well, now, the influence of this number will probably not return to the past.

will even be banned because of a large number of reports.

He even repented of his bowels, and wanted to cry without tears.

……

Li Annan was stunned now.

In the afternoon, Liu Kun suddenly called him and said with a grin: "Good boy, I didn't expect you to have your hands and eyes all over the sky, please ask the central media to correct your name!

Only then did Annan Lee know that an official media actually reported on the grand occasion of the remake of "Sword" overseas. The sales volume of 70,000 a week is simply a big failure for the CEO to resign for a large foreign factory. But for Chinese game manufacturers, it is already a rare thing that has never been done before!

The entry point of the report written by Guangming.com is very tricky, and all the words are designed to mobilize the emotions of readers, and the heat generated is very amazing.

On Weibo, the Blue V account of Jinghong Games suddenly gained more than 50,000 fans. The clarification articles released have skyrocketed in data, and there are thousands of likes and comments each.

What's more, the sales data of "Sword", after several days of continuous downturn, also ushered in an explosive growth!

Yesterday's all-day sales in the country were only more than 25,000. And today, as of 10 p.m., the sales volume has reached as high as 110,000!

This is the power of the top media! Annan Lee couldn't help but be speechless.

At this time, an editor of Guangming.com contacted Li Annan by inquiring about the information left by Jinghong Game Company when it was registered. I hope to do an interview. It turned out that Guangming.com was satisfied with the popularity of the report and hoped to make persistent efforts to publish a second report.

In this regard, of course, Li Annan agreed. Free publicity, no need to use in vain.