After hanging up the phone, Cao Wenwei's assistant Zhou Xiaotian immediately reported to him, and Hengyi Media agreed to meet this afternoon.

Cao Wenwei, the current president of Halo Media and the largest shareholder, looks very shrewd and capable middle-aged man, and his golden eyes show that he is very cultured.

Zhou Xiaotian is Cao Wenwei's assistant, who has been working under him for several years, and has always been conscientious, and he is also the director of the distribution of "Thai Embarrassment".

These two people happened to be on a business trip in Shanghai these days, for the release and promotion of "Thai Embarrassment".

As early as more than half a month ago, Cao Wenwei received a request from Xiao Heng to join the investor of "Thai Embarrassment", and he had already learned about Hengyi Media and Xiao Heng.

The reason why I waited until today to make an appointment is because the headquarters of Halo Media is far away in Beijin. The second reason is actually the same as Xiao Heng's original judgment, their box office expectations for "Thai Embarrassment" are actually not bad, and they are not interested in the guaranteed release of third parties, as for increasing investors, they are not considered at all.

So knowing that in the past few days, Cao Wenwei happened to be in Shanghai, and only then did he remember this incident half a month ago, and he became interested for a while, and wanted to see what kind of plan this discerning Xiao Heng could come up with.

Sitting in the office of Halo Media Shanghai Branch, Cao Wenwei leisurely sipped tea, looking at the bustling scene of Pudong outside the window, which was another scenery from his office in Beijin.

Although the work and itinerary in Shanghai in the past few days have been busy and busy, they have been fruitful, so between leaving tomorrow, he wants to spend an afternoon talking to Xiao Heng.

After the report, Zhou Xiaotian did not leave in a hurry, but had doubts and had something to say to Cao Wenwei.

"Mr. Cao. Zhou Xiaotian stood behind the desk and thought in his head, "I don't understand, this movie is already quite good in terms of tone, why do you still want to meet people from Hengyi Media?"

On the job, as a subordinate, few people will question the decision of their boss in person, especially if you are facing the president of a successful company. But Zhou Xiaotian has been with Cao Wenwei for many years, and in addition to the workplace, the relationship between the two in private is also very good.

Therefore, Zhou Xiaotian will not hesitate to raise it every time he has doubts in his heart.

"Xiao Zhou, what you said is indeed right. Cao Wenwei said and put the teacup on the table, stood up and said, "The film "Thai Embarrassment" seems to be really good at the moment, judging from our internal predictions and word-of-mouth on the Internet, it is a movie worth looking forward to at the box office. But these are things that haven't happened yet, and who can guarantee that he will go the way we expect, right? ”

"Investing in something like a movie, if it sounds good, it's an investment, but if it's ugly, it's gambling. Although it is the same for other businesses, the risk of investing in movies is much higher than that of other industries, you look at those domestic films this year, there are few that can make a lot of money, and the one that makes the most money was cut off by that Hengyi Media. ”

"In the final analysis, our investment in "Thai Embarrassment" is a gamble, and the current expectations are really good, but don't forget the "People in Embarrassment" two years ago, although it also made money, but the box office is only more than 30 million, and the reputation is not bad. So there is no absolute thing about making movies, and the risks are always there. ”

"What kind of business is the best to do? A business that makes sure you don't lose money, but how can there be such a good opponent in the world to do this kind of business with you? Since there is a risk, then reducing or transferring the risk is the best way, since Hengyi Media is willing to help us do this, why not do it. ”

"The truth is this, but will it be like the last time Huayi Media did it, and let them take the big head in the end. Zhou Xiaotian understood what Cao Wenwei meant, "The boss of Hengyi Media has too much vision, and he chose such an inconspicuous one in so many movies, which made him make a lot of money, do you think he will also be favored by him this time?"

"It's hard to say anything like vision. Cao Wenwei stood in front of the floor-to-ceiling window, turned around and faced out the window again, "You can say that he has a good vision and courage, or you can say that he stepped on shit luck." Everyone says he has a good eye, and I don't want to deny it, but I still think in my heart that he relies on luck. It is said that his father is worth billions, such a rich second generation takes the family's money out to make investments, it is normal to be a little blind at first, and there are always a few who are lucky and lucky. Personally, I admire his courage and courage, and I am also jealous of his luck. ”

Zhou Xiaotian nodded silently, he had thought of these aspects before, but it was more convincing when he said it from Cao Wenwei's mouth.

"So we have to take advantage of the present, we have to come up with a plan, and we can't let the other side take the lead in the negotiation. Cao Wenwei turned back and sat back at his desk.

The two immediately got together and began to formulate a negotiation plan for this afternoon from the perspective of their own best interests.

……

At the same time, Xiao Heng was not as nervous as Cao Wenwei, who told him to know the final box office of "Thai Embarrassment". It's like playing Texas Hold'em, you can't see my cards, but I know your cards very well, so what's the point, do you still need to be nervous about winning the game? Unless people don't want to play with you.

After learning about the progress of the live broadcast platform from Wu Dengyu, Xiao Heng had to think about another thing.

So far, the construction of the live broadcast platform has come to an end, and the website has been 100% completed, only the final stress test is missing, as long as the stress test is passed, it can be launched.

So now the problem that Xiao Heng has to face is to operate and open the market.

The operation requires an operation team, which is mainly responsible for managing the platform and managing the live broadcast room, including auditing, supervision, inspection, etc., regardless of the simple responsibilities, but it is very energy-consuming and requires a large number of manpower, especially when the traffic of the platform increases.

Opening up the market is even more critical. Opening the market means letting more people know about this live broadcast platform and allowing more people to use this platform. Advertising is one way, but it's more important to rely on the content.

In later generations, the major live broadcast platforms mainly rely on two parts of content to open the market, one is game live broadcast, and the other is based on face and figure.

Game live broadcast is very easy to understand, now e-sports is so hot, especially the League of Legends and DOTA MOBA games, which has driven a lot of online live broadcast economy, as long as there are these two types of anchors to watch, they can attract a lot of attention and drive the traffic of the live broadcast platform.

Relying on face and figure is a different path. To put it more formally, it is to invite female anchors and attract audience traffic by virtue of their beauty and figure. To say that it is not formal, in fact, it is to play a side game. At the beginning of Douyu's career, in addition to game anchors, Douyu Sansao made the biggest contribution, plus other large and small meat anchors, and hoarded a large number of male viewers in a short period of time.

It's only 2012, and the regulations on scale in online live broadcasts are not so strict, so Xiao Heng already has his plan in his mind.

Game anchors, he only needs to find those anchors who have a large number of fans in later generations, and the main focus is still on selling meat anchors.

I don't care what future generations say about this way of opening up the market, as long as I don't violate the law or break the law, savage growth is my first priority.