"Can you change stores?" Coming to the box of Linjiang Building again, Zhang Fan, who has been here a lot recently, suddenly wanted to laugh.

When he used to work to spend his days, he just looked at this kind of high-end hotel when he was passing by, but recently, people often treat guests here, and Zhang Fan is about to get a VIP card.

"Haha~~~" The money of Golden Eagle Advertising always smiled and stepped forward to greet Zhang Fan, "Brother, where do you want to eat, just say it." ”

Chinese people have a tradition of talking about things at the wine table, eating, drinking, talking and laughing between doing things. Money is no exception.

There were not many people at the wine table, except for Zhang Fan, it was Mr. Qian and his employees. Serve food and drink, tout flattery. After some pleasantries, Mr. Qian quickly turned the topic to his main purpose today.

"Director Zhang, your show is very popular. Now there is news of your program everywhere, and I heard that there are long queues at registration offices everywhere. Mr. Qian looked at Zhang Fan with envious eyes, "This is the rhythm of the fire." ”

When he received the invitation, Zhang Fan knew that Mr. Qian must have come for his show. Now that it has been confirmed, there is no modesty. Modesty is also about dividing people and things, and there is no need to be humble to him at this time.

"The investment is large and the attention is high. Ratings will naturally be guaranteed. Zhang Fan turned the wine glass in his hand, "I have put a lot of effort into this show, and I am also confident in its results." ”

"I don't know if the program group has sponsors now?" Mr. Qian directly pointed out his intention, "If not, our company is willing to be the general advertising agent." ”

The so-called general agency is to outsource all advertising to an advertising company, and they will do the promotion of advertising.

This method is very popular for some small programs as well as programs with low ratings. Because you can save a lot of trouble and have a regular income. It's just that few advertisers will be the general agent of small programs.

But it's different for a show like Zhang Fan's hand that has a lot of investment and is almost certain to be a big success. Once the advertising agency sells, the advertiser's profit is all over the negotiated price.

A true businessman doesn't have much charity when it comes to business. They will only strike after they have chosen the right target. After all, being a general agent is also risky, and the success of the show is naturally a lot of money. But once the show fails, it will lose money. Therefore, a show that is not really favored is not something that no one will want to do.

Zhang Fan narrowed his eyes and pondered for a moment, then looked up at Mr. Qian with a smile on his face, "How much do you give?"

The general advertising agent is the advertiser and the program team who agree on a price to buy out all the advertisements. It's the advertiser's business to pull ads later. If the price is set at the bottom, you will earn, and if it is high, you will accompany. It mainly depends on the specific negotiation income.

Zhang Fan was unwilling to outsource the advertising of this show. After all, he is very confident in how popular this show will be. It's not a hassle to just ask about the price. After all, he can use this incident to increase Cheng Qu's confidence and reassure Taili.

The national television station is indeed very big. The annual advertising revenue is very lucrative. It's just that because of the large scale, there are many insiders. If there are more people, all kinds of competition and intrigue will naturally emerge in endlessly.

Cheng Qu was able to spend a huge production cost of 80 million yuan this time, which was the price of using up all his relationships and gambling on his future. If it's just spending but no income, his competitors won't be idle.

In this kind of large unit, even if there is someone above Cheng Qu, it is impossible to cover the sky with one hand. If he can't get a good result, then his competitors will definitely attack him, and if there is any accident, Zhang Fan will also be in trouble. After all, he had thrown all his income into it.

In order to avoid unexpected troubles, Zhang Fan is ready to borrow the price given by Qian to let everyone see that the show has a bright future. As for the specific advertising revenue, he is still ready to talk about it himself. The contract he signed was a split contract. There is also a part of him in the money that was negotiated.

A show, which refers to the main income of variety shows, comes from advertising revenue. In addition, some of the more off-the-beaten-path specialty programs are specific grants and rarely have advertising revenue.

In the modern world of commercialization, this advertising revenue is broken down into several parts. The big head is the naming right of the show, and if you buy this, you can call it a certain program, and it is the big head of all advertisements.

After that, there are product placements and interstitial ads during the show. Although Zhang Fan hates interstitial advertisements the most when watching TV, these interstitial advertisements are also one of the important incomes of the program.

In the modern era of more and more developed networks, online advertising and video playback authorization are also a big income. After all, Huaguo's online video services have gradually bid farewell to the free era that attracts people to enter, and have entered the stage of paid on-demand. For example, a certain Q and a certain odd have to spend money to recharge members to see.

The only way to get netizens to pay to watch their site's videos is to have engaging content.

If it's an exclusive video with hot content, it's even more appealing. After all, if you don't have good content, who is enough to spend money to buy your membership? If you want people to spend money, you have to have something attractive.

These are basically the main revenues of a show. And the only criterion that determines these revenues is ratings. If the ratings are high, it is easy to say anything, and if the ratings are low, advertisers will not come to the door at all. Even if it comes to the door, it will push the price to a very, very low level.

"Sixty-five million. Mr. Qian stopped smiling, and looked at Zhang Fan with a very serious expression.

Doing business is the same as doing anything else, and what you do simply by relying on the heat of your head will basically end in failure. Qian was always ruthless and offered such a large amount because he had done a thorough investigation before.

Of course, this price is not his bottom line, but doing business is all about asking for money to pay back. He also wants to leave a margin for himself.

"Hey~~~" Zhang Fan laughed, looking at Mr. Qian with strange eyes, "Do you know how much I invested in this show?"

Mr. Qian did an investigation and nodded slightly in response, "Invest 50 million." The price I offered was very sincere, and I could have a net income of fifteen million without bothering about anything. ”

Obviously, Mr. Qian's investigation was some time ago, and he didn't know about the additional 30 million later.

In fact, Qian always made a very big determination. After all, among the singing programs of various TV stations in the world, even the best advertising revenue, the total income is only 20 or 30 million. After all, the audience income of singing programs is a lot, but almost all TV stations have it, so it directly disperses the audience. The highest rating is only about 0.7.

The reason why Mr. Qian offered this price code was because he knew that the budget of the program team was as much as 50 million, and it was definitely impossible to fall below this number. In order to be able to impress Zhang Fan, he opened as much as 15 million for the first time.

It's definitely a gamble, and Golden Eagle Advertising is not a super-sized company. If this investment fails, then he will almost have to choose the path of bankruptcy.

It's just that after carefully analyzing the show prepared by Zhang Fan, Mr. Qian thinks that the possibility of success is higher, after all, just the preliminary preparations have attracted great attention. The heated discussions on the Internet and the hot registration scenes in various competition areas all indicate that the ratings of this show are bound to be very hot. Qian always wants to take advantage of the fire, and strives to gamble to win the general advertising agent. Once the show is successful, then he will really make a fortune.

Zhang Fan smiled and shook his head, "Mr. Qian, your intelligence is inaccurate." ”

"What do you say?" asked Mr. Qian curiously.

"The initial investment is indeed 50 million. Zhang Fan smiled and nodded, "But this money has almost been spent now, and there is an additional investment of 30 million in the back stage." You want my advertising agent at this price now, isn't that a clear loss for me?"

'Hiss~~~' Mr. Qian and his subordinates were all shocked by the number Zhang Fan said.

There are so many TV stations in China, and there are countless programs of all kinds. But the investment in a program alone is as high as 80 million, and they have never heard of it. Because once the money is invested, it can't be recovered, unless it can pull in advertising revenue. But if the ratings are not good, there will be no advertising revenue, which means that it is wasted.

"Director Zhang, you're about to scare me. Mr. Qian smiled bitterly, sighed and picked up the wine glass in front of him.

The psychological bottom line of Mr. Qian's previous plan was 72 million. In fact, he couldn't raise so much money in a short period of time, and the only way was to pay the upfront payment upfront and then wait for the ad to sell before paying the final payment. But now my psychological bottom line is not as good as the cost of others, who will sell it to you?

He didn't suspect that Zhang Fan was cheating him, as long as he seriously investigated this kind of thing, he could still ask about it after all. While he was shocked by the magnanimity of national television, his curiosity and desire for this show became even stronger.

That's a full 80 million investment. This is definitely the program with the largest investment in China. In addition, it is the national television station, the largest TV station in China, that came forward to organize, and the preliminary preparation of the program is already so popular. Mr. Qian almost smelled the fire of the show. Now such a good plate of delicious food is placed in front of him, and if he doesn't fight for it, he won't be willing to do it anyway!

"Xiao Zhang, my brother shouted that you are Xiao Zhang. After Mr. Qian's eyes changed a variety of expressions continuously, what was finally left was a touch of resoluteness.

"Money is always too polite. Zhang Fan smiled and waved his hand, "I'm so much younger than you, you should shout Xiao Zhang." ”

Mr. Qian smiled, then waved his hand. The employees of Golden Eagle Advertising Company in the box immediately got up and left the box.

Zhang Fan's heart moved, what is this for?