New York, The Peninsula, Deluxe Boardroom Cubicle.

Apple CEO Amelio and 10 key directors have arrived at the scene in advance, discussing the acquisition one after another, some are happy to see it happen, some are silent and wait-and-see, and some are hesitant.

The three negotiators also had an intense exchange of views.

The middle-aged man with small white curly hair on his head is Barney, the current chairman of Apple, who said: "According to the previously confirmed strategy, test the other party's bottom line first, and then we will make a decision." ”

Amelio advised: "Also be careful, if the price is right, I recommend selling immediately, there is no hope for such a company." ”

"Why not? Didn't Jobs come back? His proposal to lower the option was very good, and now the whole company is active, and the work efficiency of various departments has been significantly improved. "The one who raised the objection was another important director named Edwin. In the year that Jobs returned to Apple, he clearly felt that the company was slowly improving, and some of Jobs' improvement measures were very wise.

"So what? The most important thing for the company is to develop a star product that can turn the tide, rather than relying only on local improvements. Jobs, that arrogant guy, will only repeat the mistakes of the past and repeat a huge failure caused by his paranoia. ”

"Everybody is changing, and Steve Jobs is no exception, and it's so soul-striking to think of the slogan he just came up with for brand marketing! ”

Some time ago, Jobs and Lee Crowe worked together to create a classic slogan for Apple, called "thi", and the Chinese translation is also very good, called "extraordinary thinking". It's fair to say that a lot of people's memories of Apple's innovative spirit come from this "thi".

This Lee Crowe is the one who made the classic commercial for the 1984 Macintosh computer, and he and Jobs are a match made in heaven, and many classic Apple copywriters after that were helped by Lee Crowe.

Barney stopped the two from arguing, this kind of argument without an answer is pointless, there will never be a standard answer to whether the company should sell or not, and at what price.

……

Ivy opened the door in front of her, and Roy, Richie, and Alyssa walked in, their faces serious, even slightly reluctant—the moment they even stepped into the room, the negotiation game had begun.

Roy looked around and politely greeted each other.

It's no surprise that Steve Jobs didn't come today, and when he was ousted from Apple, he sold all his stock, leaving only one share, just to be able to sit on the board. And the more than 70 million obtained from selling the stock was also consumed in his second venture, which can be described as a lot of tribulations, but fortunately, he seized a good opportunity and listed the Pixar company he acquired, so he can still straighten his waist now.

Time was tight, and everyone didn't say much, so they went directly to the small conference room next to it and negotiated in depth.

Although the negotiation is essentially a "zero-sum game", the goal of the negotiation is to achieve a win-win situation for both parties.

Because, if the opponent feels that he has lost or suffered a loss in the negotiation, he may give up the cooperation.

So, Roy has to think of ways to make the other party feel like he has won the negotiation.

Seven people sat down in the conference room, and the negotiators on Apple's side were CEO Amelio, Chairman Barney, and Director Edwin.

Roy sits in the middle, Richie and Alyssa sit on the left and right, and Ivy sits deliberately on the edge, a meeting minutes character.

The battle is on the verge of breaking out.

Amelio keenly sensed Roy's seemingly reluctant appearance, and felt a chill in his heart: how is this good, the other party doesn't seem to be very optimistic about Apple. He was the first to lose his breath and opened with a smile: "Mr. Roy, how much money do you plan to pay for this acquisition of Apple?"

Roy is unusually good today, showing modesty and kindness, and speaking softly, not gently, which makes the people around him feel a little good. He smiled and said: "Apple's current business situation, you must know better than me, a layman, why don't you listen to your opinion first?"

Roy knows that if he does not have the handle of his opponent, he must avoid a confrontational atmosphere, and an aggressive attitude will provoke the opponent to resist, which is a taboo in negotiations.

Amelio's face was not red and his heart was not beating to praise Apple's company, and he said that he was very optimistic about Apple's future, and finally he concluded: "To be honest, we don't want to sell the company's idea, after all, the company will shine in the future, but no matter how good the company is, there is also a value, so we want to hear your offer, if you have to let me speak first - 8.9 billion, I think shareholders can almost accept it." ”

Roy and the others immediately showed a super surprised look, as if they were completely shocked, they were caught off guard, and they wanted to speak for a long time.

Barney looked at the scene a little embarrassed, smiled and sang with a white face, "This is the ideal price in our hearts, but we still have to listen to your opinions, and it will be more comprehensive after comprehensive consideration, isn't it?"

Roy knows that there is an iron rule of negotiation: never accept the other party's first offer.

However, because human negotiation is by nature, it is necessary to act according to this script to gain the most, and whoever takes the show for granted or slams the door in anger is a fool.

Roy hesitated with a hint of reluctance, grinding and chirping, procrastinating, like a big girl getting on the sedan chair for the first time, and finally said what he expected in his heart: "1 billion US dollars." ”

Ivy quietly wiped her sweat, thinking that this Roy was too much, I can see this pretentious posture, will it be very insincere?

Since Roy has made an offer, he naturally won't just say a number, he is like Amelio, listing concerns about Apple's business line one by one, and the implication is: Apple is about to go out of business, and when you encounter such a stupid buyer as us, why don't you hurry up?

The three of Amelio were indeed disgusted by Roy's early ink, but fortunately, the price was finally quoted, but the price was too low.

"Mr. Roy, I'm sorry, you can give me a good price. After Amelio said this, he shut up tightly, looked straight at the other party, and showed a resolute attitude.

Silent Deal!

Roy looked at Richie depressedly, this is a better price, and then he is silent, which was originally the negotiation skills that Richie prepared for him, but now it is actually used by the opponent.

Rich wanted to deal with it himself, but after thinking again, he might steal the limelight from Roy, so he finally calmed down and just gestured to Roy.

Roy suddenly realized and immediately asked the other party: "Then what kind of price do you want to give you?"

Amelio said helplessly: "If you are really sincere, we are willing to lower the price a little more." ”

"How much?"

"Up to 10%. ”

"What is the exact number?" Roy clenched, forcing the other party to give a specific number.

"More than seven billion. ”

"Is it seven billion?"

"If you agree with seven billion......"

"I'm sorry, you can give me a good price. Roy said this, and looked at the other party firmly, showing his unyieldingness.

"I ......" Amelio almost blurted out a swear word when he saw that the other party had learned his routine. "Roy, since you're not satisfied with my offer, please tell your bottom line. Does it make sense to drag it out like this?"