Tieba circle,Actually, it's a creative idea of Baidu Tieba in 05 years or so,Users who are interested in a certain topic,You can join the corresponding 'circle',The circle provides users with a simple personal space,Users post in the personal space,You can share it with friends in the circle。 Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

However, Baidu did not make the 'circle' bigger, on the contrary, canceled the circle function a few years later.

It can be seen from the description that the Tieba circle is the same as the QQ space that appeared in 05, providing users with a 'personal space' that can be played freely, but through a common topic, the circle of friends is connected, forming a 'social network'.

In fact, Baidu's launch of the circle was inspired by the popular QQ space, and even had a little bit of competition with QQ space.

Zhao Zejun originally specialized in the Tieba circle, and his creativity was very good, but he went in the wrong direction.

The main function of Baidu Tieba circle is to target a certain 'topic' and use a topic to attract people who are also interested.

This point is repeated with the post bar itself,The post bar is to bring together people who are interested in the same topic,The appearance of the circle,And the previous post bar'Connect users'The way is essentially the same,It's nothing more than an extra 'personal space',But Baidu didn't do a good job of personal space,It's not as good as Tencent's QQ space to show more personality。

There should be no one, and the one that should be strong is not strong, which led to the Baidu circle being reduced to four dislikes, and finally ended dismally.

Therefore, if you want to establish a post bar circle on the basis of post bar, you must avoid taking the old road of Baidu post bar circle, which is different from ordinary topic post bars.

The topic post bar is through a central point, and everyone revolves around this 'central point', such as a star that everyone likes, a certain culture that everyone loves, or even a movie or a song.

So what about the Tieba circle? How do you form a circle?

Zhao Zejun's idea is not complicated, the so-called 'circle' itself is still a specific sticker, but it is no longer connected by 'topic', but connected by 'relationship'.

The so-called relationship is the friendship of Tencent QQ.

"My idea is that QQ users can use their QQ account to log in to the post bar and create their own circles, which can invite friends from the QQ list to join, in short, the 'friends' circle. Friends who join the circle can also continue to pull their friends to join, creating a transmission model without border obstacles, like infectious diseases, and using Tieba technology and QQ friend relationship to establish a network of user ecosystems, which ensures that the circle can grow in a short period of time and bring influence that cannot be ignored......

Since the people who join the circle are all friends, or friends of friends, to a certain extent, these people have some common topics, so there is no possibility of the circle being cold......

At the same time, the 'circle' provides users with a broader social surface, and every user can show themselves in front of more 'friends', satisfying the user's desire for self-expression......

Finally, once any user joins the circle, the bond between him and Tencent QQ and Tieba will become even closer......"

……

Zhao Zejun spent more than an hour, carefully describing the post bar circle model he had built with Mr. Zeng, who listened carefully from beginning to end, and occasionally interrupted him with some doubts and talked with him a few words.

Zhao Zejun said thirsty, picked up the mineral water and poured a few sips, loosened a shirt collar button, and finally concluded: "Mr. Zeng, Tencent's 'social network' is actually divided into two levels, the first level is each node in the network, in short, it is the user, the more users, the more nodes, the bigger the network; The Tieba circle I conceived is based on this idea, providing Tencent with a way to turn points into nets. If you feel that this net is valuable, then we have a basis for cooperation. ”

Zeng was always silent.

This network is not only valuable, but also priceless for Tencent!

After the first cold winter of the network economy, all Internet companies have enlarged their attention from the previous traffic to the development of both traffic and adhesion.

Just having traffic does not bring actual profits to the enterprise, unless it is the kind of Internet company that buys it after making traffic, any Internet company with a long-term plan is thinking about how to increase the adhesion of users.

Traffic can only generate value if user adhesion improves, and the higher the stickiness, the greater the value of traffic.

To use an apt analogy, why is the tobacco industry making money, because it's addictive, and the user glue is ridiculously high.

The previous QQ friends were actually doing adhesion.

And Zhao Zejun's sticker circle function has excavated the range and depth of adhesion to the extreme.

Imagine,A user usually chats with friends,Use QQ software,Interact with a group of friends on the Internet,Use a QQ account to log in to the Tieba circle,All his social relations,Daily network socialization,Almost all through Tencent's tools,And Tencent's adhesion can be imagined。

"Besides, the Tieba circle is not only about adhesion, but also about traffic. Zhao Zejun paused and added: "Tencent currently has only one hundred million registrations in the country, after a QQ user has a circle, if you want to let your friends join the circle, then first of all, the other party must have a QQ number, if there is no QQ number, simple, register one." I think everyone lives in a variety of networks, and as long as he survives in society, he will definitely meet various 'circles' of friends, so I'm sure of ......."

"As long as this person goes online, he will definitely become a QQ user!" Mr. Zeng already understood what Zhao Zejun was going to say next, and said in a deep voice.

At the same time, Tencent users will also become users of my post bar!"

Zhao Zejun said word by word: "This is the cooperation I am talking about!"

Mr. Zeng stood up and walked back and forth in the office a few times with his hands behind his back, and the relaxed expression on his face had disappeared.

The other party's proposal is good, the analysis is completely correct, and the benefits that can be brought to Tencent are also unprecedented...... But!

However, this means opening up all Tencent users like Tieba!

After seven or eight laps back and forth, Zeng finally stopped.

"Mr. Zhao, this cooperation is too deep, and it is not for me to call the shots. ”

Zhao Zejun nodded and said, "Then I'll wait here." ”

"Oh? do you know what I'm going to do?"

Zhao Zejun laughed: "Before I came, I told myself that even if no business cooperation was negotiated this time, as long as I could meet Mr. Ma and be taught in person, then this thousands of kilometers of road would be worth it!"

"Okay, you can take a seat. ”

As a result, the reception of Zhao Zejun was upgraded again.

Early the next morning, Zhao Zejun met the legendary little brother in the large conference room of Tencent headquarters.