Chapter 468: Competing for Market Share
Ford Motor Company Headquarters. Pen @ fun @ pavilion wWw. biqUgE。 info
After reading the details of the third generation of the Crown, McPherson, vice president of engineering at Ford, said with a serious expression: "This Nanye Automobile Company is not simple! Its market share in the U.S. imperialist market is getting closer and closer to our Ford Motor. The competition after half a month should be very interesting. ”
"Yes, although the other party's engine technology and turf technology are slightly inferior to ours, they are indeed surpassing us in other fields, and we are even forced to imitate. What an automobile company with a strong R&D spirit!" said a senior executive.
In fact, they watched Nanye Automobile Company's entry into the United States imperialism grow, and it has developed to this extent in just three years, which makes them a little unexpected and unprepared.
In fact, the Toyota Motor Company in the previous life also gained a firm foothold in just a few years after entering the United States, and after a few years, it could directly compete with Ford and GM. Even in the 21st century, Toyota directly snatched the throne of General Motors, the world's No. 1 automobile company.
This proves that Toyota Motor Corporation has strong strength in the first place.
Now that Shuichi Minamino has acquired Toyota, he has only used the eyes of his future generations to accelerate its development. As a result, Nanye Automobile has a place in the US imperial automobile market in just three years.
Now it is an existence that can compete with the two major local automobile companies of the United States!
"Nanye Automobile Company will also launch the auto finance loan business by the way when the third generation of the crown is listed?" said MacPherson frowned when he saw the information in his hand. Because it's the first time he's heard of it. He was in charge of automotive engineering, so he didn't know much about finance.
In fact, it's not just him, other people don't know much about this, after all, now in the fifties, even the economically developed US imperialism has not entered the credit card era. So this kind of thing similar to credit loans is even more incomprehensible.
"Yes, Mr. Vice President, it is said that this auto finance was started by Nanye Automobile Company in the island country half a year ago, and the effect is very significant after our company's investigation! It is said that if you can buy a car in installments, many salaried people can realize their dream of buying a car. A manager of the marketing department analyzed.
"And what do we think about corporate finance?" asked MacPherson. After listening to what the manager said, his heart was also moved. After all, this does seem very promising. I have to say that there are a lot of ghost ideas for this Minamino car. I can think of it in such a way.
"The leader of the corporate finance side said that this method is indeed to promote sales, but if you want to do this, you need a lot of financial support or the bank to cooperate directly with us. In addition, if there is a delay in repaying the loan by the majority of consumers, it will also have a huge capital impact...... At present, the corporate finance side has decided not to do such a thing. They're going to observe and observe before ......"
"Hmph, observe, observe, just because one step behind, one step behind!" said MacPherson with a hint of anger.
"So what is the situation of the Nanye Automobile Company that has been implemented in the island country for half a month now?"
"According to the current statistics, their sales have increased by 2 times in just half a year!"
"2 times! my God~"
"This growth rate is too terrifying~"
"It's definitely the best way to motivate those working people to buy a car. ”
"However, this installment payment method is also risky, once those customers can't afford to repay the loan, then there will be all kinds of problems in the capital chain. ”
In fact, Ford Motor Company does not have its own bank at present, and there will be no big bank that will take the risk to cooperate with them, so this is why Ford sees the prospect of auto finance but does not dare to start.
However, Shuichi Minamino is different, first of all, he has his own bank in the island country. Even if he doesn't have a bank on the side of the U.S. imperialists, he has the thighs of Rocky's brother-in-law to hug him!
Anyway, JPMorgan Bank has a lot of money, so play casually!
…………
Half a month passed quickly.
This day is the 15th, and it is also the day on which the third-generation Crown of Minamino Automobile Company will be launched worldwide! Just a week ago, General Motors' Chevrolet and Buick were launched this year. Just three days ago, a new model from Ford was launched.
This day is the day when the third generation of the crown is launched.
In the middle of this month, all three sides launched a fierce battle between the open and the covert.
Jarvis is a salesman, and although the salary is high or low, the income is still very good. At the age of 25, he wanted to buy a car of his own. He recently got a beautiful girlfriend. He thinks that after having a car, he can take his girlfriend to a nearby city for a tour.
In fact, he wanted to buy a car two years ago, but two years ago his father got sick and spent a lot of money.
So the car purchase plan was put on hold for two years.
Now he wants to buy a mid-level car!
Originally, he was planning to buy a Chevrolet or a Ford, but then his friend introduced him to the Crown, because the Crown is not only stylish and generous, but also has many features that are inferior to other cars in the same class.
Especially when he saw that the third-generation crown launched by Nanye Automobile Company this year has many technological functions, he immediately liked it.
Power seats, car music players, these two are definitely the favorite features of young people.
On this morning, Yalvis came to the 4S store of Nanye Automobile in Los Angeles, where he lived.
As soon as he entered the door, he was warmly welcomed by a beautiful sales consultant.
"Mr. Jarvis doesn't know which car you want to buy?" asked the beautiful sales consultant.
"Look at the crown!"
"Okay, this way, please!"
The beautiful consultant took Yalvis to look at the car while introducing, "This crown is the third generation, it was just launched this year, and the power it has is ......"
Soon Yalvis was intrigued by the various features of the third-generation Crown, and he planned to buy a top-of-the-line Crown!
"Mr. Yárvis, we have auto finance loan services here, I wonder if you need to know about it?"
"Auto Finance Loan Services? ”
"Auto finance loan service means that you can pay in installments! only need to pay 30% of the down payment plus insurance purchase tax and handling fees, and the other money can be paid off in three or four or five years......
After hearing this, Jarvis's eyes lit up, and he felt that this kind of service was really an eye-opener for him, and it turned out that he could also pay in installments when he bought a car.