"In the long run, the number of talents allocated by the company is, of course, matched with the market share. However, the issue of the ratio of the two is actually treated on a case-by-case basis. ”

Professor Zhu smiled faintly: "We have had a special theoretical study, and under normal circumstances, it is best for entrepreneurial emerging companies to have a slightly lower number of talents than the market size requirement. On the one hand, because of the strength of the entrepreneurial company, the company has just started, the attraction of talents is insufficient, and there are not too many talents; on the other hand, there are fewer people and more things, so that everyone can feel that there is full room to play, as long as they work hard enough, there will be a broader space for development, rise platform, the enthusiasm of employees will be improved, and the company can squeeze the maximum potential of employees.

On the contrary, the number of talents is greater than the market size, and it doesn't matter if some 'people are superfluous'. In this way, it will make employees have a sense of crisis: there are many people who can do things, if you don't work hard, the company can easily find someone to replace you, which will naturally produce competition, and at the same time let the really capable people stand out in the competition, and the incapable people will be eliminated, forming a competition model and echelon within the company.

You know, there is harm in comparison, there is harm, there is progress, sometimes, in order to maximize the realization of psychological incentives, a group of elites, there must be a part of the inaction. We call this the 'anti-catfish effect'. ”

Professor Zhu made a joke, paused, and continued: "As for Zeshi, it is backed by Zelianke, although it has only just started, it obviously belongs to the latter, so it is not a problem to have more talents. On the contrary,Zeshi relies on Zelianke,No shortage of money,Compete with listed companies economically,Don't fall behind;But in the field of online video,There is not much foundation,If you focus on the market at the beginning,Compete with industry leaders like Youku,Instead, it's your own shortcomings,Attack the enemy's strengths,Moreover, the current online video market,It's not just Youku,A group of first-line、Second-line video sites are frantically grabbing the market,If Zeshi goes to grab the market at the beginning,In case it doesn't go well,Then it will fall into passivity。

In my opinion,Buy a video website first,Then reserve enough talent strength,Finally, the market,It seems unreasonable,In fact, it is another way,You can give full play to the advantages of Zeshi,That is, it has laid a good reserve force for the next market force,And let yourself advance and retreat freely:Even if there is a setback at the beginning,But a large number of talent reserves are placed here,As long as there is no major strategic deviation,Sooner or later, you can expand the results step by step。 ”

"Then according to that, we will have to wait and see what tricks Zeshi will have in the market next. The host said.

"It's a little bit early to talk about the market. After all, Youku is a listed company, with strong financial resources, and a good relationship with Alibaba. At present, we still wait and see, and wait for this talent war to subside temporarily, and after the curtain ends, according to the results, let's see what moves Zelianke will have. ”

"And who do you think will win?"

"It's hard to say for the time being. The two sides are evenly matched. ”

Professor Zhu once again picked up the special drink on the table and took a sip, and said energetically: "Of course, I am personally more optimistic about Zeshi, behind Zeshi is the legendary enterprise Zelianke and the legendary Zhao Zejun in the Internet industry, which can always surprise us again and again, and Zelianke's business incubator has shown strong incubation and cultivation capabilities more than once, and I hope this time is no exception." ”

……

Sina's website has always been on the wrong path with Zelianke, while Sunan Satellite TV has always been a loyal supporter of Zelianke and the entire Zezi system, and has always firmly stood on the side of Zezi enterprises.

Although the butt is a little crooked, and the emotional tendency is obvious, many of Professor Zhu's views in the Sunan Satellite TV talk show are still relatively neutral, objective and scientific. Next, the biggest attraction of the Internet at this stage is about what kind of results will be achieved in the price war between Zelianke and Youku.

No matter how capable Zelianke is, it is impossible to hollow out Youku;Youku is no longer popular, and it will not allow employees to flee completely:After all, Youku's headquarters is located in the capital,A large number of employees are locals and outsiders who work hard in the capital,It is impossible to give up the development opportunities of the capital for a job,And the online video field is not only Youku has talents,Zelianke can 'excavate' a wide space。

It is generally believed in the industry that as long as Zelianke can form a group of experienced and capable middle-level teams through the price war and let Zeshi operate, it will be a good goal;

In terms of Youku, as long as the core high-level leaders such as Zhu Xiangyang and Yao Jian are no longer poached, the loss of middle and senior managers and key employees will not directly affect the normal business operation and will be maintained within 5%, especially the original Zhu Xiangyang and Yao Jian's team, if there is no large-scale project team scale jumping, it will be considered a successful position.

After the internal speeches and announcements of the two sides were released, many eyes were fixed on the two companies within a week.

As analyzed by Professor Zhu, the two sides are really 'evenly matched', Zhu Xiangyang, Yao Jian, and Zelianke's human resources department began to contact Youku employees on a large scale, either explicitly or covertly, and there was indeed a large-scale commotion within Youku;

However, this kind of commotion has not brought about substantial large-scale resignations for the time being. Gu Yongqiang's response was very quick and effective, day and night, almost uninterrupted, and Youku a large number of backbones, one-on-one chat communication, the effect seems to be good.

"It's not enough to stabilize it for the time being. Gu Yongqiang couldn't be clearer about the actual situation of Youku, and this stability is only temporary.

Many employees who intend to leave are still in the stage of hesitation and wandering.

It's not that hesitation is because I'm reluctant to Youku, but I'm mainly worried that Zelianke's 'price code' can't be implemented. No one doubts the development future of Zelianke's big platform.

For many key employees and grassroots cadres, Zelianke offers the most attractive price code: corporate welfare room.

Housing prices have risen too fast in recent years, and being able to own a house in a big city can be said to be the main and most difficult goal for a large number of young people.

If you get a suite, you can get about one-third of it in your lifetime. The remaining third, one is to get married, and the other is to raise children.

However, Zelianke currently does not have a large-scale group staff residence, not even a dormitory, and the word 'room sharing' is actually a blank check.

If you want to retain people, you must take advantage of the hesitation of employees to give better treatment and completely reassure employees.

"Mr. Gu, although Youku's current stock price is not bad, it can only barely break even in its operating accounts. Strictly speaking, the online video industry is still in the stage of burning money, and if you want to continue to improve the treatment of employees, it is really difficult to do it financially. ”

Youku's head of finance pulled out a lot of data just to illustrate one thing: Youku has run out of money.

Previously, Gu Yongqiang convened a meeting with the head of the financial department to ask him to calculate how much 'concession' he could make to employees. According to the statistics of the finance department, the current two concessions: raising salaries and stock redemptions, have reached the limit, and any more, there will be a financial deficit.

In the past, when there was no listing, it was acceptable to have a financial deficit, because at that time, it was necessary to have a market, and the market was large, and everything was easy to do.

Now, it is necessary to take into account the impact in the financial market, whether it is a large-scale loss of talent or a financial deficit, it will inevitably lead to financial market volatility, a decline in the market value of stocks, and a decline in stocks will inevitably bring about a new round of negative effects, including the depreciation of stocks redeemed from employees, and the loss of money by the company.

There will even be an audit of the financial markets.

The tailwind game is easy to play, and the headwind game is too difficult to turn around. Zelianke is one dimension higher than Youku, and its financial resources are not under Youku, with mental calculation or unintentional, it dug up the two core characters of Youku at the beginning and established a bridgehead, and then did not directly compete for the market, but burned money to grab talents, avoiding Youku's strengths.

After this series of actions, Zeshi has taken the initiative, and every step of Youku has been very difficult.

Now Youku is quite embarrassed by potatoes at that time: knowing that spending money to rob people has limited effect, but it has to do it.

At the beginning, Wang Wei was forcibly listed, it was to drink to quench his thirst, and now Youku, and Ze Lianke are burning money, even if they can't talk about drinking water to quench their thirst, it is almost drinking urine to quench their thirst, and the taste is quite uncomfortable.

"How much reserve funds are left?" asked Gu Yongqiang.

After Youku went public, it really made a lot of money. Part of this money is immediately invested in the development of the enterprise, part of it is used as a planned fund, and it is gradually invested in various new projects in a planned way year by year, and part of it is the reserve fund of the enterprise.

These three parts, which can be used, are the last reserve funds. This money is used to prevent the current kind of emergencies that require a large amount of money, as well as other investments outside of Youku's main business.

The head of the finance department reported a number, then hesitated, or said: "Mr. Gu, personnel changes, at most, can be regarded as a major injury, after all, Youku has not yet reached the moment of life and death." Once the money is used, it will be difficult for us to raise a large amount of cash on our own for a while if there are any major changes in a short period of time. ”

Present, as well as the director of the human resources department, he also suggested in a deep voice: "At present, after the company's salary adjustment, the treatment of employees is very close to Zelianke, although there is still a gap in quantity, but there is no essential difference." The improvement of employee treatment is not a temporary and half-time expedient measure, but a long-term one, and it is difficult to reduce it if it is improved, otherwise there will be a big riot. ”

"No, you didn't understand what I meant!"

Gu Yongqiang suddenly showed an unfathomable smile and waved his hand, "This money is not used to improve the treatment of employees. Immediately take out most of it and use it to build Youku's ecosystem and various investments, I will spend money now!