Chapter Thirty-Six: Play Your Own Pace
The two department leaders and assistants were stunned by Gu Yongqiang's words.
This is not to say that it is not impossible, on the contrary, the layout of the ecological chain and other pure financial investments are one of the big strategies after Youku's listing.
But the problem is that at this point in time, the top priority is to retain talent.
Who is going to ensure that the new projects can be carried out smoothly, and who is going to inspect, supervise, and operate the invested projects, and even the normal daily operation of Youku cannot be guaranteed, where is the energy to do these things?
Besides, under normal circumstances, the strategic layout should be carried out in a stable period of the enterprise, and when there is spare strength, it should not be carried out in a hurry. Now Youku is surrounded by enemies, Tudou, iQiyi, Tencent Video, these first-line companies are eyeing each other, Zelianke's Zeshi, and it is directly pointing its troops at Youku, and a large-scale battle will break out at any time.
At this time, it seems that stability should be overriding everything, and it is not appropriate to make rash big moves, so as not to be robbed by others. And what needs stability the most at present is precisely the people's hearts.
"Yes, people come first. But it is precisely because we want to stabilize people's hearts that we cannot continue to directly improve the treatment of employees, but invest in Youku itself, so that Youku can grow as soon as possible, at least, it looks like the business is prosperous!"
Gu Yongqiang knows that his approach is unreasonable, and it is necessary to explain clearly to these henchmen in order to better implement it, Zhengse said: "Zelianke is larger than Youku, it is a comprehensive Internet company, and the funds are abundant enough, if we keep comparing with Zhao Zejun to burn money and rob people, he will pay 100, I will pay 15, and he will add 200, what will be the final result?"
The director of the human resources department is in charge of personnel, and the psychological grasp of people is relatively accurate in this regard, his eyes lit up, and he was the first to say: "That will be like the analysis in the financial program of Sunan Satellite TV, Zelianke is supposed to spend money, spend it properly, not only to collect people's hearts, but also to expand the influence." And we, all the time, are not very good. ”
In fact, there is a sentence he hasn't dared to say yet: the two sides are used to burning money, and they will 'spoil' employees, and employees will have the psychology of sitting on the ground and raising prices, and maybe they will also threaten the company in turn, and they will not be able to increase the money.
He himself belongs to one of the 'employees', in fact, he has some such thoughts, but these words naturally can't be said directly to Gu Yong in front of others.
He didn't say it, Gu Yongqiang may not have thought of it, but he didn't poke it, nodded, and said: "Yes, Zelianke shot first and brought out the rhythm, if we follow his rhythm, we will always be very passive, follow them to burn money, it is completely to help others make wedding dresses, not only to increase Youku's personnel expenditure without an upper limit, but also to invisibly help Zeshi to carry out publicity, which is tantamount to digging a pit and jumping by yourself." ”
He paused, "Zhao Zejun is too smart, he knows where Zelianke's strengths are, he doesn't compare the market with us, but compares money with propaganda ability, and he must not let him succeed." At present, the treatment of Youku employees can be said to have reached the basic line, and they will not leave their jobs simply because of the problem of treatment, so there is no need for additional investment at this time, on the contrary, he is not willing to fight the market directly, we just want to bring the rhythm to the market. So next, Youku's main job is to take out a large amount of money and smash it in the market, expand business, buy copyrights, invest, and so on!"
He looked at the director of the finance department and said: "During this period, a lot of money has to be spent to create a thriving situation for Youku. In this way, the company looks at the prosperity, and the people's hearts will naturally stabilize, and at the same time, it can give confidence to all parties, proving that Youku has not received much impact from this talent competition at all, and it is full of confidence. Of course, business development is the only way for the company to grow, killing three birds with one stone. ”
Gu Yongqiang analyzed this, and several people present understood what he meant.
You hit yours, I hit mine, I don't follow your rhythm, but give full play to my strengths!
"This method is good!" the assistant looked at Gu Yongqiang with admiration.
When everyone was staring at Zelianke's strategy of burning money and grabbing people, and people were panicked, Mr. Gu was able to jump out of this shackle and set his sights on the bigger picture, fundamentally solving the problem of burning money and robbing people. The flexibility of thinking and the uniqueness of looking at problems are by no means comparable to ordinary people.
Sure enough, the ginger is still old and spicy!
Although the assistant has always been very dissatisfied with Gu Yongqiang's personnel treatment policy, after all, he is his cronies, and the reason why he can follow him all the way is because as the most personal person, he can often see this extraordinary ability in Gu Yongqiang, especially at an important juncture of crisis.
This can be called the 'charisma of a business leader'.
The director of human resources was silent for the time being.
Gu Yongqiang's method, he thinks it is a new way, but whether it works or not, he does not dare to make a conclusion now: There are hundreds of people, all kinds of people, how can there be more than 100 of Youku's employees? Gu Yongqiang's method may work for some people, but it may not work for other people.
In the final analysis, the most effective and direct way to retain people is, of course, the direct benefits that can be seen and touched.
However, he also knew in his heart that Gu Yongqiang did not attach too much importance to the real grassroots employees. After all, Youku is on the right track, and the vacancies at the grassroots level can be filled in a short period of time, as long as it is not a large number of resignations, it will not have a substantial impact, and at most it will cause some small trouble. What Mr. Gu really attaches importance to is the backbone employees and leaders at the grassroots, middle and senior levels.
"However, with such a large amount of money spent in such a short period of time, it is difficult to ensure that every amount of money can be used in the most efficient way. The Director of Finance raised a question from his professional point of view.
"It doesn't matter, special circumstances, special treatment, you don't have to worry about money, even if some money is obviously wasted, it doesn't matter, the reserve funds were kept at the beginning, just to deal with this situation. ”
Gu Yongqiang waved his hand: "Don't forget, Youku is a listed company, as long as the momentum is built, the stock price will naturally rise, the east is not bright and the west is bright, investment and business expansion are not profitable, the stock market is up, maybe you will make more." Zhao Zejun wants to bring the rhythm, we just play our own rhythm!"
The treasurer thought about it, and then shook his head and smiled: "I'm afraid that when the time comes, those employees who let the company redeem their shares at the current price feel that they have suffered a loss and are not satisfied." ”
Gu Yongqiang came up with a solution, and the atmosphere present was a little relaxed, and when he heard the words of the treasurer, several people laughed.
Gu Yongqiang smiled, then put away his smile, his face turned pale, and said: "Not satisfied? Hmph, where you want to take advantage of everything, it's a good thing! This reason, the human resources department and the finance department should make it clear to the people below, let them think about it, and insist on redeeming the shares now, it's okay! But if it rises again in the future, there is no place to buy regret medicine to eat." ”
In this case, the company can also pay a small redemption fund. The head of the finance department nodded.