w?60Fc???'? 8???? r?7? D?C?e$JgE1(2?x? Qi?!)? b? He said something completely irrelevant: "Mr. Li, I am also a loyal user of Baidu, and I use Baidu very frequently. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

However, several high-level executives on Baidu's side already have a certain understanding of the style of the young man in front of him: the other party is very good at knocking on the side, jumping out of the game, explaining a phenomenon from an objective point of view, and then supporting his own point of view.

However, this phenomenon explained by him is also of great help to the other party, so that the other party is willing to take the initiative to support him.

According to the popular words of the Spring Festival Gala, it can be said that Zhao Zejun is a big fool.

However, how can a person who can't have a deep understanding of the industry and a deep understanding of each other 'fool' live in those people?

Mr. Li thought to himself that the first time I negotiated with the capital, I pulled up 1.2 million US dollars, in the final analysis, isn't it also a kind of fool?

Sure enough, Zhao Zejun's next words made everyone in Baidu feel the same way, "Every time I enter Baidu's homepage, I feel empty, a huge page, only a search bar in the middle, it's a pity." Oh yes, recently Baidu added Baidu Tieba to the search bar, I think this is a good idea, through the homepage navigation bar, directly Baidu's traffic advantages, converted to specific projects. ”

The current Baidu homepage is still very simple, without later pictures, news, and a series of video navigation, only the post bar has been added.

Mr. Li immediately understood what Zhao Zejun meant: "Do you want Baidu to use the homepage to help you promote and increase Zeyue's navigation?"

"Why not?" Zhao Zejun smiled and continued: "There are very few first-level navigation on Baidu's homepage, if I guess correctly, Baidu will add more navigation links in the future, and I hope that I can occupy a place in these navigation links." ”

After Zhao Zejun finished speaking, Mr. Li's first reaction was not whether Zhao Zejun's appetite was too big, but he turned his head sharply to look at the several high-level executives present!

Hell, Baidu's top management is out of a traitor?!

In Baidu's planning, the brand year, that is, next year, the overall layout is divided into two parts: internal and external.

Externally, it has attracted allies and joined hands with a number of institutions with a large background and influence through the third round of financing to escort Baidu and prepare for its listing;

Internally, cultivating internal strength, specifically, is exactly what Zhao Zejun said, developing a series of products, providing users with multi-faceted services, and guiding traffic through the navigation links on Baidu's homepage, so that these products can 'blossom and bear fruit' and bring returns to Baidu.

Among them, the sticker project is the most important piece. It's a pity that he was disturbed by Zhao Zejun.

The question is, these future plans are Baidu's internal secrets, how can Zhao Zejun know?

"Mr. Li, you don't have to look at me so strangely, it's not strange that I can think of this. ”

Zhao Zejun opened his mouth and explained the other party's doubts, saying: "After I went to college, in addition to starting a business, most of the rest of my time was doing two things. First, I wandered around in school to listen to lectures, all kinds of lectures, enrich my knowledge, broaden my horizons, and keep up with the world trend at all times, you know, I have no experience of studying abroad, my background is also very ordinary, and I have never even left southern Jiangsu Province, and my vision is limited, so I can only rely on the day after tomorrow to make up for it;"

"Zhuge Liang sits in a thatched house, but he knows the world. Mr. Zhao has the style of an ancient sage. Mr. Li interjected, but his tone was sincere.

"Don't dare to be. Zhao Zejun nodded, and then continued: "The second thing is that I have been studying the model of domestic cutting-edge Internet companies, strictly speaking, Tencent and Baidu. I came to the conclusion just now. ”

"Do you think the models of Tencent and Baidu are similar?" Mr. Li raised his eyebrows slightly, "You might as well talk about your opinion." ”

Zhao Zejun nodded and said: "In my opinion, the model of the two companies is based on a 'flow engine' and is divided into three steps. The first step is to build your own core backbone product, which is the flow engine. Tencent is QQ, Baidu is a search engine, in this step, Baidu goes better, because Baidu's search engine technology has a higher gold content;

The second step, the use of backbone products, cultivate a fertile 'user soil', at present, it seems that both are good, Tencent has hundreds of millions of registrations, is the largest social chat tool in China, almost everyone on the Internet is using, Baidu is the largest search engine in China, the traffic is amazing;

However, these two steps are to lay the foundation, and cannot bring direct profits to the enterprise, or in other words, they are not the biggest growth point of the company's future profits. ”

Zhao Zejun's voice echoed in the conference room, and everyone listened quietly, and occasionally someone nodded slightly.

Perhaps Zhao Zejun's analysis cannot be said to be 100% correct, but this is the first time that an outsider has systematically summarized the Baidu model. The view put forward by a new talent in the Internet industry from an objective perspective is of great significance for the future development of the entire Baidu. Some are even inspiring.

Zhao Zejun continued to talk eloquently, "Tencent relies on QQ software to cultivate a large number of user soil, and the nutrients absorbed from the soil are sent to the branches and leaves to help Tencent's various products blossom and bear fruit. Similarly, after the accumulation of the previous few years, Baidu's user soil is fertile enough to lead the world as the backbone search engine. The third step is to talk about the nutrients in the soil, that is, the flow, through the trunk, to the branches and leaves, so that the branches of this big tree flourish, blossom and bear fruit, bringing tangible benefits. The third step is also the main work of Baidu and Tencent for a long time in the future, so I say that in the future, Baidu will definitely add more navigation to the homepage, just as QQ software provides various functions. ”

There was silence in the room.

After a while, Mr. Li clapped his hands gently.

"It's a wonderful analysis, and even if I did it myself, it couldn't have been better. There is no such thing as a fluke in the success of the world. Mr. Li half-jokingly sighed: "There are talents in the country, and after listening to your words, I even have a strong sense of urgency, and I am very worried about being photographed to death on the beach." ”

"If the Internet is the sea, then it can accommodate hundreds of rivers, and all the waves have their own world. Zhao Zejun smiled.

"Thousands of sails go hand in hand, thousands of boats compete for the stream!" Mr. Li's eyes flashed, turned his head to look at the people around him, and said with a smile: "Just now Mr. Zhao also said that his pattern is limited, if even this pattern is limited, I am afraid that all of us here should reflect on our own pattern." ”

"Mr. Li has won the award. Zhao Zejun didn't want to pull hatred on this occasion, so he changed his words and said: "Even if Baidu wants to add navigation, why can't you give me a piece?"

"Because Baidu's page space is limited after all, it is impossible to add navigation links indefinitely. Adding a homepage navigation just for your fiction website is too expensive for Baidu to pay. Mr. Li said.

Zhao Zejun shook his head instead and said, "I probably didn't make it clear just now, I don't need homepage navigation." Rather, it's the first place in the secondary page navigation. For example, let's say there is a navigation on the homepage, called 'Music', and in the current Internet industry, there are N companies that make music, and after clicking on it, I need my product in the first place. Of course, if Baidu also makes music itself, then Baidu will be given priority, and I can rank second. ”

"To put it simply, it is to add a 'novel' level navigation on the search engine, and after clicking on it, the content of Zeyue Chinese Network will be displayed first?" Mr. Li pondered: "However, even if Baidu has no novel business, why should I open such a link?"

"Mr. Li is exactly what we want to ask. Mr. Liu also said: "For example, add a ...... to the homepage." Well, for example, the game navigation link, but Baidu has no related projects, click into the secondary page, it is a grand game, it is a NetEase game, which is tantamount to sacrificing the simplicity of Baidu's page and making a wedding dress for others. ”

"The characteristics of the Internet are cooperation and sharing, and I don't think there is a 100% saying that they will make wedding dresses for others, and while improving each other's games, it will also bring traffic and user adhesion to Baidu. ”

Zhao Zejun decisively corrected Mr. Liu, saying: "Baidu has no novel business, no video business, no picture business, no music business, no game business, no blog, email forum business...... And so on, but by adding novels, pictures, games, videos, music, blogs, mailboxes, forums, and other major categories of navigation, it can become a unified portal for Internet users. ”

After a pause, he said in an inflammatory tone: "As long as users come to Baidu, they can easily find any service they want through navigation." Baidu's tentacles and influence will spread to all major areas of the Internet industry! When the time comes, it is self-evident what kind of brand effect Baidu will have. In addition, although Baidu does not have a corresponding project at present, will it not be in the future? With the brand effect and the navigation list on the homepage, Baidu can enter any field of interest at any time, and there are unlimited possibilities in the future!