【Chapter 400】 Territory Expansion (Asking for a Monthly Pass!)
"It's coming, it's coming!" When Yang Hao's figure appeared in the airport passage, Zhang Kaikai recognized it at a glance.
In fact, it is not surprising that Yang Hao's genes are more inclined to the Xiao family, and his tall and handsome appearance is impressive after seeing it, not to mention that such a young man is actually the marketing director of a large enterprise with sales of more than 5 billion RMB, which is even more breathtaking.
Yang Hao's photos can be seen on the official website of Jinghu Dairy, and Zhang Kaikai has conducted a detailed study of various materials of 'Jinghu Dairy' for this cooperation. It's just that what surprised him was that among the middle and high-level personnel of the entire 'Jinghu Dairy', Yang Hao's status was the highest, and as for the so-called CEO Xu Mengyao, that is, the granddaughter of the old chief, he couldn't find his photo on the Internet.
No matter from which point of view, Yang Hao's status in 'Jinghu Dairy' is not low, and Zhang Kaifang will naturally attract attention!
"I bothered Mr. Zhang to come to the airport to pick up the plane, Yang Hao was really scared!" Yang Hao was a little surprised to see Zhang Kai and several employees standing in front of the passage to greet him.
To put it mildly, the Zhang family's popularity in Sichuan and Chongqing is not low, although it is not as beautiful as the Liu family in the country, but it is not far behind.
In addition to owning the 'Xinglong Chain', which has a huge impact on local people's livelihood, the Zhang family also owns many industries including mines, machinery processing factories and so on, with family assets of about 3 billion RMB, which is also on the Forbes rich list.
Zhang Kai, as the only male of the second generation of the Zhang family, is also the main heir. After graduating from Cambridge University with a master's degree in business administration, he entered the work of "Xinglong Chain" and started the modern enterprise transformation of "Xinglong Chain". Last year, Zhang Kaikai, who turned 30, took over the position of general manager of the 'Xinglong Chain' from his father Zhang Xinglong and became the head of this large supermarket with more than 300 chain branches!
Rao is Yang Hao has seen many big names during this time, and he is regarded as a guest by many supermarket leaders, but it is the first time that such a rich man has enjoyed the treatment of picking up the airport in person.
"Director Yang is young and promising, and Zhang is happy to see the hunting, so he naturally wants to come and see the demeanor of the young handsome!" Zhang Kai stretched out his hand to shake hands with Yang Hao, and said with a smile: "Lao Zhang, I am the landlord." Naturally, we have to entertain Director Yang well!"
The dialects of southern Yunnan and Xichuan are almost the same. Even though Zhang Kaikai had eaten foreigner ink for a few days in a foreign country, he still smelled of salt and pepper as soon as he opened his mouth, which made Yang Hao feel very cordial.
"Mr. Zhang is making fun of me, I can't show this achievement in front of you!" Yang Hao said with a smile: "I just use my mouth." When it comes to actual execution. I really need to learn from Mr. Zhang!"
Yang Hao has a characteristic. That is, humble, good at learning, and able to maintain a stable mind in the face of a rich man like Zhang Kaifang. This is a valuable quality.
He knows that don't look at himself now that he is smooth, this is because the effect of the high quality of 'Jinghu Dairy' products has little to do with his ability. Therefore, when he is outside, Yang Hao is always able to face every collaborator with humility, which is one of the reasons why many co-tenants are deeply satisfied with 'Jinghu Dairy'.
If it is replaced by a high-flying guy, no matter how good the products of 'Jinghu Dairy' are, it will not be able to achieve today's Cheng Dù in just one year.
"Let's not 'total' come and 'total', I'm a few years old, you can call me 'Brother Zhang'!" Zhang Kaikai had a sense of Sichuan and Chongqing people's boldness, patted Yang Hao's shoulder and said.
According to Zhang Kai's information, Yang Hao is the grandson of the Xiao family, although the proportion of shares in 'Jinghu Dairy' cannot be understood, but judging from his position and the Ferrari 458 that pulls the wind, he is one of the important figures of the Xiao family.
From the perspective of identity, it is not a big deal to intersect with Yang Hao's peers!
"Then the little brother is respectful, it's better to obey!" Yang Hao didn't twist, and agreed to the situation.
However, the thought that flashed in Yang Hao's mind at this time was what he should call when Zhang Kai saw his ninth uncle Xiao Feng in the future?
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After greeting for a while, Zhang Kai and his entourage took Yang Hao out of the airport and boarded the convoy that had been prepared a long time ago.
Of course, Yuzhou Jiangbei International Airport is not a small place like Yaozhou Airport, and the power of the Zhang family is not enough to place the convoy at the airport gate, just parked in the parking lot and temporarily drove to pick up passengers.
Yang Hao took a look, although the Zhang family's team is not as luxurious and high-end as the Xiao family's team, but when he sees Bentley as the main car, Mercedes-Benz and BMW as the accompanying car, the grade is not low!
Yuzhou is known as the 'mountain city', the undulating terrain coupled with the pattern of the confluence of the two rivers makes the buildings here appear very distinctive, driving in the city, sometimes there will be the feeling of flying in the air, because the height of some viaducts is actually the middle of some skyscrapers.
Compared with the small cities of Yaozhou, which is just emerging, Yuzhou, known as the 'Little Xiangjiang', is obviously more modern, with skyscrapers and LED screens that shine all the time, adding countless charms to the city.
However, Yang Hao knows in his heart that the main battlefield of 'Xinglong Chain' is not the bustling main urban area, but the suburbs and county seats, which are more of the territory of chain giants!
At present, 'Kumho Dairy', including 'Xiaojia Cuisine', has formed a complete set of marketing strategies, with large chain enterprises in big cities as the backbone and local medium-sized chain enterprises as the context, covering the whole region in an all-round way!
Although the products of 'Jinghu Dairy' and 'Xiaojia Cuisine' are quite expensive, today's Chinese people are rich, and there are consumers everywhere who are willing to spend money, as long as the products are good, they always have no worries about sales.
Taking southern Yunnan Province as an example, the per capita income here ranks low in the country, but 'Jinghu Dairy' can sell 40,000 pieces of liquid milk every day in southern Yunnan Province, with a total annual sales volume of more than 700 million! Therefore, as long as the products are laid in the supermarket, no matter how poor the area is, the sales volume is still guaranteed to a certain extent.
Of course, these economically backward areas cannot be compared with first-tier cities such as Beiping, Yangcheng, and Haizhou, and the gap between the two can only be described by the distance between Earth and Mars.
Taking Haizhou, which has been operating the Jinghu brand for the longest time, for example, the daily sales volume of 'Kumho Milk' in Haizhou is 50,000 pieces, which means that at least 600,000 people drink Jinghu Dairy's products every day, and these people are only 3% of the permanent population in Haizhou! According to the statistics of the marketing department of 'Jinghu Dairy', if the coverage rate of 'Jinghu Milk' in Haizhou can reach 10%, Haizhou alone will be able to absorb one-fifth of the company's production capacity!
Of course, this is just an ideal number!
The high prices of 'Jinghu Dairy' and 'Xiaojia Cuisine' determine that their main consumers are local high-income people, and it is imperative to continuously improve the sales network in order to expand sales.
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As the host, Zhang Kaikai played the role of a tour guide very well, introducing Yang Hao to the scenery along the way, and the atmosphere in the Bentley car was still quite harmonious.
As an elite in the shopping mall, Zhang Kaikai has a good grasp of the scale of reception, and rarely involves specific negotiation content in the conversation, which arouses Yang Hao's disgust.
In Zhang Kaikai's view, it is better to lower your profile and win the respect and favor of your counterparty.
This kind of consciousness does not exist in the curriculum of any business school, but belongs to the cunning folk wisdom of the Chinese people, which Zhang Kaikai learned from his father, who was born in a reckless manner.
For Zhang Kaifang, Yang Hao feels very comfortable, he does not have the sour smell of those foreigners or managers from orthodox educational institutions, nor does he have the vulgar appearance of grassroots entrepreneurs, but between the two, forming a good balance.
Chinese people pay attention to the golden mean, and it is obvious that Zhang Kai has a deep taste!
In the words and deeds of Xiao Feng and the old lady, as well as the continuous practice in the past year, Yang Hao learned that doing business is not just about doing business, but more importantly, being a person!
A good partner will help improve the career, from the current point of view, Zhang Kai's appearance is not bad, no wonder his uncle will let him come to Yuzhou to negotiate with him!
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After passing through the bustling urban area of Chongqing, the convoy finally docked at Chaotianmen Wharf, an iconic landmark in Chongqing, where Zhang Kaikai will entertain Yang Hao and his party to taste the most distinctive spicy hot pot in Yuzhou!
In this regard, Yang Hao naturally will not refuse, but is quite looking forward to it!
Yuzhou hot pot, along with the Sichuan-Chongqing cuisine out of the Sichuan-Chongqing Basin and popular all over the country, as long as there are people, they can be seen.
Yang Hao had tasted Yuzhou hot pot in both Beiping and Yaozhou, but it was the first time to come to the birthplace to taste authentic deliciousness.
I heard that Shou Dashan's "A Bite of China" also included Yuzhou hot pot as one of the key shooting goals, so I will try it myself today!
That night, Yang Hao tasted the hot and spicy authentic Yuzhou hot pot, and in this cold winter, he felt the enthusiasm of the people of Yuzhou, and was full of more confidence in the next cooperation.
The next day, without much effort, Yang Hao reached a consensus with Zhang Kaikai on the issues of 'Jinghu Milk' and 'Jinghu Milk Powder'. 'Xinglong Chain' will become the only local cooperative enterprise of 'Jinghu Dairy' in Sichuan and Chongqing, and the products of 'Jinghu Dairy' will be sold on the shelves of 'Xinglong Chain' from New Year's Day.
At the same time, Yang Hao also signed a cooperation agreement on behalf of 'Xiaojia Food' and 'Xinglong Chain', and successively opened counters of 'Xiaojia Food' in the key stores of 'Xinglong Chain' to further expand the sales channels of Xiaojia Farm.
It only took two days, Yang Hao basically got the Sichuan and Chongqing market, and in the next few days, Yang Hao will wait for the results of the national unified sales on New Year's Day......!
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