"The flight is about to arrive at Yuzhou Airport, please fasten your seat belts and get ready to land!"

Hearing the sweet voice of the China Southern Airlines flight attendant in his ears, Yang Hao closed the notebook in his hand, fastened his seat belt, and leaned on the seat to breathe.

During this time, Yang Hao spent most of his time on the plane and became an out-and-out 'trapeze'. Now, Yang Hao's membership card in major airlines can be automatically upgraded to first class just for ordinary economy class, and the mileage flown can be imagined!

Before the 'Jinghu Milk Powder' was put into production, the main sales scope of 'Jinghu Dairy' was only limited to southern Yunnan, South China, Haizhou and Beiping, and the main cooperation with Wal-Mart, Xinxin Supermarket and other major customers, Yang Hao's workload was not large.

In a sense, liquid milk is considered a fast-moving consumer product, and its sales are quite high because of the impact of price, consumption method, etc. Coupled with the limited production of fresh milk at Jinghu Ranch, it is really not a problem for Jinghu Milk to be dispersed into hundreds of large supermarkets.

Every day, Xinxin Logistics's large vans will line up in front of the warehouse of 'Jinghu Dairy', pulling the products that have just come off the production line to various places, which can be regarded as a scene of Ginkgo Village.

However, with the increasing production capacity of fresh milk in 'Jinghu Ranch' and the imminent launch of 'Jinghu Milk Powder', Yang Hao's workload has also increased exponentially.

Since Xiao Fenghe's wedding, Yang Hao began to fly all over the country, and began to run for the comprehensive listing of 'Jinghu Milk' and 'Jinghu Dairy' across the country!

At present, the partners of 'Jinghu Dairy' are in addition to Wal-Mart, Haoyouduo, Carrefour, China Resources, Gongnong Commercial and other chain enterprises. It has also begun to contact some local chain enterprises, hoping to spread the products of 'Jinghu Dairy' to the whole country.

The daily fresh milk processing capacity of the 'Jinghu Dairy' milk powder production line is 400 tons, and according to the 8:1 powder spraying rate, the daily milk powder production capacity is 50 tons!

At present, there is only one specification of packaging for 'Jinghu Milk Powder', that is, 1,000 grams of tin cans, which means that 'Jinghu Dairy' can produce 50,000 cans of milk powder per day!

300,000 pieces of liquid milk and 50,000 cans of high-end milk powder are just the current daily output, according to the current development trend of Jinghu Ranch, in 2011 Jinghu Ranch is expected to achieve the scale of 2,500 tons of fresh milk per day.

This means that in 2011, Jinghu Dairy's daily production will double its current capacity. It is imperative to gradually roll out a sales network throughout the country!

And even further into the future. The number of dairy cows producing normally will reach 100,000, with an average daily milk production of 5,000 tons, making it one of the largest single farms in China. The huge amount of fresh milk production can support 'Jinghu Dairy' to raise the production scale of 'Jinghu Milk' and 'Jinghu Milk Powder' to a high level.

For this reason, before the peak production period. Doing a good job in channel construction is one of the main goals of the marketing department.

Since the milk powder production line of 'Jinghu Dairy' was put into operation. Yang Hao began a nationwide research and negotiation life. 'Jinghu Milk Powder' and 'Jinghu Milk' have been successively laid to large and small supermarket chains.

This time, Yang Hao came to Yuzhou, in addition to inspecting the preparation of the counters of Wal-Mart, Haoyouduo and other supermarkets. It is also necessary to contact with local chain enterprises in Yuzhou to extend the tentacles of 'Jinghu Dairy' to more regions.

The cooperation of large chain enterprises such as "Wal-Mart" and Xinxin Supermarket is relatively simple for "Jinghu Dairy", and Yang Hao negotiates with the mainland headquarters of these supermarket groups on behalf of "Jinghu Dairy", and the headquarters of the supermarket group conducts unified procurement, and then carries out unified deployment according to the scale and sales volume of major domestic branches.

The marketing department of 'Jinghu Dairy' and the provincial and municipal branches only need to supervise whether there are any illegal measures in the sales process of the major supermarkets, whether the sales price meets the regulations, etc., and carry out promotion and promotion activities according to the actual situation, which is considered to be the completion of the task.

However, since most of these large-scale supermarket chains are built in cities above the prefecture level, the scope of branch radiation cannot fully cover the national market, so 'Jinghu Dairy' needs some useful supplements.

Generally speaking, almost all provinces will have one or two chain retail enterprises, they are not well-known in the country, but they have enough local history and local flavor, and have a large number of chain stores in county-level towns, which are also recognized by the local people.

This time, Yang Hao came to Yuzhou to negotiate with the 'Xinglong Chain', which has more than 300 supermarket chains and convenience stores in Yuzhou and Xichuan Province, and its sales network covers all counties. Winning the 'Xinglong Chain' means that the products of 'Jinghu Dairy' can appear in the eyes of more than 60% of the people in the two places within one day.

…………

In the lobby of Yuzhou Airport, Zhang Kaikai and several high-level executives of the 'Xinglong Chain' were holding a sign, waiting for the arrival of Yang Hao and others.

As the marketing and purchasing director of Xinglong Chain, Li Zhixing rarely saw his boss look nervous as if he was facing a great enemy, and he couldn't imagine that he would come to the airport to greet the marketing representative of a milk powder company!

Although today's retail chain market has become extremely competitive because of the entry of major international giants, Xinglong chain has a special position in Yuzhou and Xichuan, and life is still very nourishing.

Generally speaking, most of the companies that want to enter the market are received by the staff of the purchasing department, and at most, when the contract is signed, he can be the vice president in charge to show up and sign. But now the boss of the company, Zhang Kaikai, personally picks up the airport in person, which is indeed a bit different!

"Boss, what is the origin of this 'Jinghu Dairy'?" Seeing that the electronic screen showed that the flight from Yaozhou was ready to land, Li Zhixing finally couldn't help but ask.

According to the available information, Jinghu Dairy is an enterprise located in Yaozhou, southern Yunnan, and the raw materials used are all from unpolluted alpine pastures above 3,000 meters above sea level. In the past year or so, Jinghu Dairy's sales in southern Yunnan, southern China, Haizhou and Beiping have been gratifying, and have won unanimous recognition from consumers.

But this alone is not enough to be the reason why Zhang Kaikai personally picked up the plane at the airport.

"On May Day, the old man traveled to Yaozhou, and he once went to Ginkgo Village, where 'Jinghu Dairy' is located, where he met his old chief!" Zhang Kaikai said with a smile: "This 'Jinghu Dairy' was founded by the grandson-in-law of the old chief, on the National Day, the granddaughter of the old chief got married, the chief and the cabinet elders were present to congratulate, and the vice chairman and his wife served as witnesses!" ”

After learning the details of 'Jinghu Dairy' from the old man, Zhang Kaifang was naturally extremely surprised and attached great importance to it. In Zhang Kai's view, 'Jinghu Dairy' has such a background, coupled with the superior product quality, it is inevitable to become bigger in the future, and he naturally has to be cautious about the visiting Yang Hao and his party.

"I see!" After listening to the boss's words, Li Zhixing was suddenly a little dumbfounded!

The old man Zhang Kaikai said was his grandfather Chang Sheng, and Chang Sheng, who retired as the major general and division commander of the ace main division, was naturally a figure who reached the sky; what shocked Li Zhixing even more was that the seven elders of the cabinet would attend a wedding at the same time, perhaps it was unique in China!

"The old man handed over the 'Xinglong Chain' to me, although I can't afford to expand, but at least I have to maintain the status quo!" Zhang Kaikai was a little excited, and said: "Maybe the line of 'Jinghu Dairy' on the tower will be a little better in the future!" ”

'Xinglong Chain' was founded by Zhang Kaikai's father, Zhang Xinglong, and the year the first store opened was in 1978, and Zhang Kaikai, who was born that year, was also named.

After more than 30 years of development, 'Xinglong Chain' has become the largest local chain enterprise in Xichuan and Yuzhou, focusing on community convenience stores and county supermarkets, and has a strong market coverage capacity. Because of the relationship between the old man and the old man, the 'Xinglong Chain' has a lot less constraints, but it is also under great pressure from the chain giants at all times, and takeover offers appear from time to time.

Zhang Kaifang, who has just taken over the 'Xinglong Chain', naturally doesn't want his old man's decades of hard work to become a number on his bank account, which can be said to be doing his best, but he also feels haggard!

The cooperation intention of 'Jinghu Dairy' made Zhang Kaikai see an important opportunity to maintain the autonomy of 'Xinglong Chain'. Therefore, not to mention airport pick-up, even if you make more thoughtful arrangements, it will not be difficult to open up.

After some talking, the flight has landed, and Zhang Kai and his party are quietly waiting for Yang Hao's arrival!

…………

The weather in Yuzhou today was very good, and the flight landed smoothly without any delay, but the cold weather still made Yang Hao and his entourage feel a little uncomfortable.

Compared with the dry and cold winter in the north and the warm winter in southern Yunnan, the winter in Yuzhou and Xichuan Province is much colder and uncomfortable.

In Yang Hao's itinerary, there was actually no trip to Yuzhou, and there was no plan to meet and negotiate with the person in charge of the 'Xinglong Chain', but the instructions he got from Xiao Feng made Yang Hao go out in person!

In the past year, the hot sales of 'Jinghu Milk' and loyal consumers have made major chain enterprises full of confidence in the products of 'Jinghu Dairy'.

Taking the 12*250ml pure milk of 'Jinghu Milk' as an example, the ex-factory price of 'Jinghu Dairy' is 60RMB, and the retail price of the supermarket market is 88, after deducting logistics and related costs, the shopping mall makes a profit of 15 yuan for each piece sold. In the case of short supply of products, Yang Hao, who holds the power of sales, has naturally become the god of wealth in the eyes of many merchants.

Therefore, Yang Hao naturally doesn't pay much attention to the so-called 'Xinglong Chain', but his uncle's arrangement makes him powerless to refute! (To be continued......)

PS: PS: Thank you for the monthly pass support of 'jzjun', 'Book Friend 140416155843162', 'Half-Life Remnant', 'Red Alert 119' and 'Stealing Vegetables', thank you folks for subscribing and supporting!