In September 2018, the Aurora game peripheral mall officially entered the real life of China. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Players in Huaxia finally have the opportunity to buy a variety of genuine game peripherals from Aurora Games just like they do on the Internet.

With more and more new products - figures, statues, plush, sweatshirts, etc. have been launched one after another, more and more game peripheral goods have entered the lives of players.

In order to bring more fun to the players of Aurora Games in addition to the game experience, we strive to create a more popular lifestyle.

At present, the Aurora game offline peripheral store is only in trial operation, and the first Aurora game offline peripheral store is located in the middle of Game Avenue.

If the player's response is not bad and the sales are acceptable, then Ye Le will consider opening some such offline physical stores in other cities and other countries.

You can get a close-up look at these well-made figurines at the Aurora Games Merchandise Shop, hug these cute plush toys in person, and try on the Aurora Game peripherals to find the one that suits you best.

The enthusiastic shopping guide will patiently answer your various peripheral questions and tell you more stories behind the peripherals.

At the same time, offline peripheral stores also support cash, credit cards, Weiweiwei, Alipay, Aurora coin payment and other payment methods, so that players can enjoy the same convenient payment services as online shopping.

With the start of the finals of HPL (Huaxia E-sports Professional League), the Aurora game peripheral store will also give back to players with the limited-time peripheral mall for a period of 10 days to release the commemorative champion figure of the 2018 Huaxia Finals and the commemorative T-shirt of the finals, and the price is very fair, not to kill players as fools.

It is said that in the coming days, the Aurora game offline merchandise store will also show players upcoming new merchandise from time to time, hold some activities to distribute various benefits, and launch more different types of peripherals.

Players who have the opportunity to watch the HPL match in person almost always go to the surrounding shops to watch the fierce competition between the players, and at the same time, they do not forget to buy some souvenirs to take home.

In addition, there is a special "cooperative game area" in the Aurora game peripheral store, where some classic game merchandise from other cooperative game companies will also be sold.

These cooperative game companies will give them 10% to 20% of the profits after the sale of game peripherals, and all they need to pay is to license the peripheral copyright to Aurora Games after cooperation.

That's why players will see the huge building block box of "Little Creation God" here, as well as the figures, posters and other peripheral products of games such as "Bomb Master" that are not part of the Aurora game.

Of course, if you don't have the ability to visit the offline physical stores around the game in person for the time being, you can also buy these exquisite peripherals on the online official website for the first time.

........

A few days later, Ye Le was invited to participate in the business and investment party of Modu, and this time he was specially invited by the host to the stage to ask questions about Aurora Games' acquisition of Parkson Group.

"Ye Dong, hello. In fact, I believe that many people present have a question, that is, why did Aurora Games wholly acquire Yum Group, a leader in the catering industry, is this a prelude to transformation?

Ye Le denied: "We never thought about transformation, and in my opinion, there is no need for Aurora Games to transform. ”

"You must know that many players now order takeout or go to eat fast food, and buy Parkson Group to bring better to players, and secondly, Aurora Coin, a virtual currency originally similar to Penguin Coins, should be transformed into a one-to-one currency with Pico wallet balance and Alipay balance, then it must be made to cover a wider area, otherwise why should players accept and use Aurora Coin to pay for this new payment method. ”

The host of the party became even more puzzled: "

Is Aurora Games planning to join third-party quick payment to compete with Ali and Penguin?"

Ye Le denied again: "No, our positioning is very clear, to put it bluntly, it is to provide services and create convenience for players, and it is not to set the scope in all social groups." ”

Aurora Games can't get Penguin and Alibaba for the time being, so it can only settle for the second, after all, it is already very good to be able to tie up hundreds of millions of players in China.

"If the player pays less for the project, I believe that if it were me, I would not be too lazy to put the money on it, after all, I rarely use it. ”

"Therefore, we are still expanding the scope of payment and increasing payment items, and now Aurora Games is communicating with more and more Internet cafes to achieve the purpose of cooperation. ”

In the future, Aurora Games will allocate 500 million yuan every year into the "Game Entrepreneurship Fund", which will be used to help some entrepreneurs and help them open their own game-themed restaurants, cafes, KTVs, etc. ”

Another male host of the party asked a very pointed question,

He wanted to use this question to find out Yele's views on his peers and whether he would provide assistance to his peers who had potential.

"So, if an entrepreneur wants to start a game company, will the Game Startup Fund still help them?"

"This belongs to our Aurora Games' "Game Rising Star Support Program", small and micro enterprises in the industry, including game studios, can submit applications to us, and we will evaluate the product and their personal reputation and then provide an interest-free loan of 10 to 2 million. ”

"Has anyone ever gotten an interest-free loan of two million?"

"Yes, and I remember that in the first two months, there was another game company whose games were particularly good and had great potential, so we also helped them do a lot of promotion on the group platform for free on the basis of providing interest-free loans, and if you use money to buy our promotional positions, it will take at least about 500,000 yuan. ”

The hostess hurriedly slapped a sycophant.

"Ye Dong, he is really a model among the seniors in the industry. ”

Ye Le smiled embarrassedly.

"I don't dare to take this seriously. ”

Ye Le himself knows very well that many people in the industry both regard the Aurora game as a goal and hate the laser game very much, because the Aurora game has stolen all the way out, and it has always been like an insurmountable mountain pressing on their heads!

To reverse this image is actually to make up for them personally, and at the same time, Ye Le's original intention is not how much money he has to make to be satisfied, no matter how big a company is, it can never become an industry, and more people who love games are needed to really improve this industry.

If the game industry wants to become truly bigger and stronger, it is not enough to rely on Aurora Games alone.

"Many people may not know that this year, Aurora Games will cooperate with Master Zhang Group to customize 20,000 vending machines. ”

It is worth mentioning that the amount that players need to pay for using Aurora coins to scan the code online when passing by the vending machine, no matter what kind of drink it is, will be five cents cheaper than in supermarkets and department stores. ”

"In the near future, we will also build a second game-themed hotel, which is also the world's first five-star hotel with a video game-themed theme. ”

"Of course, there is more than one five-star game-themed hotel to be built this year, and all first-tier cities in China will plant our flag. ”

"These hotels are functionally the same as ordinary hotels, but all rooms are equipped with nostalgic game consoles for free rental, and all guests can choose from hardware such as Atari and red and white machines, and each machine is equipped with at least 10 kinds of games to choose from. ”

"On top of that, the entire hotel including every room will be full of game elements, such as toothbrushes, drinking glasses, towels and even bed sheets and duvet covers provided by the hotel, you can find your favorite iconic game characters, and the walls of each room are printed with different game characters. ”

"Of course, our plan is very considerate for the players, the hotel has prepared a battle space in the lobby and bar and other areas, and even the hotel is equipped with a game café. ”

"In addition, in the future, all of our hotels will offer bicycle rentals for sightseeing in the city, so that players can ride around on their bikes. ”

Ye Le also said that he hopes that players can remember the feeling of playing games when they check in at the hotel, so he is ready to provide a special edition of the game decoration design.

After the party, Ye Le found that he had become the main target of news media interviews, and it was difficult to get out for a while.

"Ye Dong, I'm a special correspondent of Modu Satellite TV, can I disturb you for a minute?"

Ye Le actually didn't want to spend time here, but he had a deep personal relationship with the director of Modu Satellite TV, and he often cooperated with him, so even if Ye Le was impatient with other media, he would not refuse an interview with Modu Satellite TV.

"No problem, just ask if you have any questions. ”

"I just heard you say on the stage that in addition to other plans this year, you plan to invest in building five-star game-themed hotels in other cities as well, is this true?"

"It's true, we do plan to build five-star game-themed hotels in other first-tier cities in China from this year, and our first hotel is planned to be built in Shenzhen. ”

"So I heard that the amount of investment is still very large?"

Ye Le hurriedly shook his head, "It's not big, it's not big, it's not big, it's not big, it's not big!"

The reporter of Modu Satellite TV sighed: "There are many first-tier cities in the country, don't you add up to invest billions of funds!"

"As for billions of dollars, it's actually for me...."

The reporter whispered: "What do you mean?"

"I can't say anything about it, it seems like it's crazy. ”

Ye Le shook his head, and then said, "Medium-minded!"

However, what Ye Le didn't expect was that the interview about him the next day squeezed into the first place on the Weibo hot search list, and the total number of interview clips directly exceeded 10 million, and even those superstars gave way to him.

Countless marketing accounts also took the opportunity to move out of this news to gain popularity, and even a funny scene occurred when interacting with a guest in a certain program of Ye Le's own TV station Game Fengyun.

This guest officially became a professional e-sports player when he was 22 years old, that is, 3 years ago, won the first WCG championship, and only won the runner-up in the second year.

Knowing that he is old and the golden age has passed, this guest retired bravely, and played a live broadcast for a year after retiring, and now it is not popular, I heard that Aurora E-sports gave him a signing fee of up to 10 million this year!

Interviewer: "I've seen on the Internet that you want to set up your own professional team, but we all know that esports is a big money consuming industry, have you ever thought about this problem?"

Guest: "Actually, the decision to invest in a professional team is not an impulsive move, but I think my family conditions are not bad, plus the competition bonuses over the years and the live broadcast income of last year, investing in a professional team will not cause me much financial burden." ”

Host: "That's the middle of the story, huh?"

Guest: "You can say the same!"

The host nodded decently and teased: "Well, it's the same as our Ye Dong..."

As soon as these words were spoken, the audience laughed, and the hostess happened to be drinking water, and she squirted out directly in front of the camera.....

The next night, after Ye Le successfully occupied the game shows of major video websites, he swept the Bilibili ghost animal area again.

No matter which video website each interview clip is placed on, it can gain countless people's barrage.

"Heart-piercing..... Old Iron"

"It's good if you're happy...."

"Medium means the most sassy, medium meaning, Ye Le"

"The elementary school monk said that he didn't have ...... for seven yuan"

"Welcome Ye Lao Thief to the all-star ghost animal lineup!"

"Another big man who has been delayed by making money....."

"Until today, after not knowing his wife Mei, Liu Qiangxi, repenting of Ali, Ma Yun, 100 million goals, and Wang Jianlin, Huaxia has finally gathered the four heavenly kings!"

......

It is said that there was a video creator who made the four of them into a special funny video that night, with the title "On the highest level of pretending, I only serve the four kings of the Huaxia pretending to be the world." ”

This video edited the "pretending" clips of Ma Yun, Wang Jianlin, Liu Qiangxi, and Ye Le, and at the end of each clip, they also made post-production special effects and hip-hop music for sunglasses, cigars, and big gold chains......

This video has exceeded 100,000 views on Bilibili in just three hours, and it has gained countless coins, which has increased the attention of this originally unknown video creator several times at once.

Some people who didn't know Ye Le asked one after another.

"Is this man rich, why have you never seen him before?"

"Rich second generation, you look so young?"

"How much money can a game-maker have, talking so wildly?"

......

But nearly 70% of the users of Station B know him, some people popularize him to those who don't know Ye Le, and some people complain about themselves.

"Didn't you read the news in front of you? Lao Ye's liquidity is estimated to rank among the top five in the country, and the gross profit in a month is billions. ”

"The market value of Lao Ye's Aurora Game is indeed not as good as Ali and Wanda, but it can't stand Lao Ye's shares!

"I heard that Lao Ye's net worth is finally going to be squeezed into the top ten of the Chinese rich list?"

"I'll go, Ye Laothief just bought the parent companies of KFC and Pizza Hut some time ago, and now he wants to build five-star game-themed hotels in all first-tier cities across the country!"